Wilson Perumal & Company Firm Introduction

Firm Introduction

• We help companies with issues that cut across strategy and operations

• We are the authority on complexity—we literally wrote the book

• We are unique in our perspective, methodologies, and depth of experience

• We focus on what matters most, get to answers fast, and drive implementation—our clients attest to our results!

“WP&C combines the level of talent and capability of the name-brand strategy firms with the great working relationship, partner engagement, and level of personal

commitment you can only get with a smaller firm. WP&C is the best of both worlds.” – Dave Hoogmoed

President, Land O’Lakes Purina Feed

We are the leading advisor to companies on how to compete in a complex world

2www.wilsonperumal.com

Complexity is the top issue facing most companies today

“Complexity dramatically increases cost and risk of failure. It is like a cancer that eats away at efficiency and profitability.”

– Andy BealChairman & CEO, Beal Bank

Complexity affects your:

And has implication

on your:

In a recent survey, CEO’s identified complexity as the primary challenge they face. Nearly 80% said they expect high levels of complexity over the next five years. Yet far fewer felt prepared.

COMPLEXITYCost

StructureExecution& Growth

Business & Operational Risk

Business Process Redesign

Supply Chain Strategy & Mgmt

Process PerformanceProduct

Portfolio Mgmt

Organizational Effectiveness

Operating Model Design

IT Strategy

Management Systems

Network Optimization

AssetUtilization

Risk Mgmt

(Examples) Data Protection & Mgmt

Transaction Speed

Channel Strategy

Margin Improvement

Customer Experience


We literally wrote the book!

“…an ambitious book packed with insight and fresh thinking. Separating good from bad complexity is a

critical task facing companies today, and the authors provide a compelling roadmap”

– Michael B. McCallisterPresident & CEO, Humana Inc.

• We are thought leaders and practitioners

• Authors of Waging War on Complexity (the #1 business book on complexity) and an upcoming book on complexity and growth

• Featured in CEO Magazine, CNBC, Investors Business Daily, The European Business Review, and Agenda (an FT publication)

“This book delivers.”– Ahmad R. Chatila, CEO

MEMC Electronic Materials Inc.


Some of our clients:

We have worked with leading companies across industries


http://www.tesco.com/

Applied our unique square-root costing methodology to quantify the true profitability of all 1700 SKUs, across all nine breweries, in just six weeks, and down to the operating profit level.

Product Profitability Study

Leading Beverage Company

Integrated Logistics Strategy

US Army’s Joint Munitions Command

Operational Risk Reduction

Delivered $100M annual cost savings using our principles-based strategy approach to develop an integrated strategic framework and set of guiding principles for strategic and operational decision making.

Major Integrated Energy Company

Reduced loss of containment incidents by 75%, and safety incidents by 25%, by providing hands-on leadership coaching and training using the US Nuclear Navy’s Five Pillars for high reliability operation.

We have applied our methodologies to a wide range of issues (1 of 2)

Sample projects:


Product Portfolio & Distribution Model

Leading Agricultural Company

Strategic Decision Analysis

Took a joined-up approach across the product portfolio and distribution model to redesign and pilot a new business model for $15M in cost savings, greater service levels, and more aligned sales force to launch growth.

Leading Asset Management Firm

Combined our strategic analysis and deep industry expertise to evaluate a potential billion dollar investment across market, regulatory, risk, economic, & operational dimensions. The CEO praised our work as by far the best he had seen in this space.

eCommerce Transformation

Europe’s Largest Electronics Retailer

Assessed multi-channel operations, identified key profitability drivers, developed an Exit Mgmt. tool, and redesigned the Online Product Set-up process for an £18M increase in Operating Profit and a doubling of online market share.

We have applied our methodologies to a wide range of issues (2 of 2)

Sample projects:


Our clients attest to our results

“This was a quick and painless way to understand our true product

profitability, and it challenges how we think about our business. I am

extremely pleased with the results.”—Fernando Palacios

EVP and Chief Integrated Supply Chain OfficerMillerCoors LLC

“WPC’s approach to complexity is the most direct route to an

efficient, profitable enterprise.”—Ed Lonergan

CEO of Diversey Inc.

“WP&C is helping us transform our business. Their insights are

phenomenal!”—David Hoogmoed

President, Land O’Lakes Purina Feed

“You are analytical and smart, but you also get things done!”

—Head of Commercial DevelopmentLeading European Retailer

“If you take all six times [past projects] where we looked at this, over the past

ten years, and rolled them all up together, and multiplied by ten, it

would still not be as good as this work.”—CEO, Top five-financial institution

“This has been a landmark project for [us]…you guys were exactly

what we needed.”—Lead Strategist, Top-five asset mgmt. firm


A diverse team with rich experience• Plant managers from Danaher, Georgia-Pacific, and Owens Corning• Leadership from Davita, Thermo Fisher, ABB Automation, Pfizer, Ford, etc.• CEO of the largest IPO in 2001 (market cap of $7B)• CFO of the most profitable bank in the US (over 50% ROE)• Implemented first lean production line for US Air Force ICBM renovation• Implemented Koch Industries management system at Georgia-Pacific• Led design, construction, & operation of an H2O2 rocket propellant plant

• Top-ranked consultants and staff from firms such as Bain, BCG, and McKinsey• Winner of Danaher’s Innovation Award and 2009 Presidential Kaizen Award• Winner of Frito Lay’s Business Innovation Team of the Year for two years• One of Forbes.com’s “Top 8 Technology CEOs Watch”• #1 grad from Navy Officer Candidate School & Navy Nuclear Power School• #1 ranked submarine officer & Navy Supply Officer School Instructor of the Year• #1 ranked fighter pilot in squadron in Israeli Air Force

• Research assistant for Michael Porter• Peace Corp volunteer to Tanzania• Fellow of the Royal Aeronautics Society• Israeli swimming champion for three straight years• #1 graduate from prestigious London design school• Member of All-Air Force Women’s Basketball Team

• 100% reference-ability—recognized by clients for being easy to work with• Greater industry experience leads to greater authenticity with our clients• Experience working and partnering with executive teams & the shop floor• Focused on getting to the 80% solution—fast• We are confident in what we know, which makes us secure in what we

don’t know

Real-world experience

Record of achievement

Well-rounded individuals

Easy to work with

Significant industry experience means we focus on pragmatic

solutions

Commitment to excellence, reflected in our past

achievements

Individuals with a diverse set of passions, pursuits & interests

What our clients recognize: we’re focused on their needs, not ours


A team with extensive global experience

• Australia• China• Hong Kong• India• Indonesia• Japan• Malaysia• Mongolia• Myanmar• Philippines• Singapore• South Korea• Taiwan• Thailand• Vietnam

• Argentina• Bolivia• Brazil• Costa Rica• Canada• El Salvador• Mexico• US• Venezuela

• Angola • Kuwait• Nigeria• Oman• Qatar • Saudi Arabia

• South Africa• Turkey• UAE

• Chinese• English• French• German• Hebrew• Hungarian• Italian• Portuguese• Russian• Spanish• Swahili• Swedish• Thai

Americas ME & Africa

Languages

Asia & Oceania

Europe• Austria• Belarus• Belgium• Bosnia• Bulgaria• Croatia• Czech Rep• Denmark• Estonia• Estonia

• Finland• France• Germany• Greece• Hungary• Ireland• Italy• Latvia• Lithuania• Moldova

• Netherlands• Norway• Poland• Portugal• Romania• Russia• Serbia• Slovakia• Spain• Sweden

• Switzerland• UK• Ukraine


How can we help you?• Identify your Complexity Agenda. Quantify the size of your complexity prize

and diagnose the key opportunities to reshape your cost structure, free up cash flow, and boost productivity by attacking product, process, and organizational complexity.

• Determine your True Cost & Profitability. Apply our our Square-Root Costing methodology to rapidly quantify the true cost and profit of your products, services, customers, segments, facilities, and/or channels to know where you really make and lose money.

• Accelerate Profitable Growth. Build scale and accelerate profitable growth through improvement in innovation, complexity management, and process & organizational performance.

• Transform a Critical Process / Operating Model. From step-change improvement in one or more of your critical end-to-end processes to transformation of your overall operating model (efficiency, agility, and scalability) using our complexity, process, and organizational expertise.

• Eliminate Operational Risks. Leverage lessons from the US Nuclear Navy to systematically root out sources of risk in complex environments and instill the practices and culture of a true high-reliability organization, whether you are an in the energy, financial services, consumer goods, or other industry.

• Make Execution a Core Capability. Design and embed a systematic management system to dramatically improve your company’s ability to execute, improving your reliability, safety, efficiency, resiliency, responsiveness, and overall business performance.

• Evaluate & Improve Your IT Spend. Ensure that you are receiving the expected returns on your IT investment and identify opportunities to reduce IT cost using our complexity, process and organizational performance expertise.

Sample of our services


North America EuropeTwo Galleria Tower

13455 Noel Road, Suite 1000Dallas, TX 75240

972-716-3930

Longcroft House2/8 Victoria AvenueLondon, EC2M 4NS

+44 (0)203 206 1496

[email protected]

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Wilson Perumal & Company Firm Introduction

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