Wilson Pen CompanyWilson Pen CompanyThe TargaThe Targa

HistoryHistory

Founded in 1996 by Neil WilsonFounded in 1996 by Neil Wilson Initial staff 6 peopleInitial staff 6 people11stst year sales of $1,500,000 year sales of $1,500,00022ndnd year Jack Harper invented Master tip year Jack Harper invented Master tip

Sales climbed to $5,750,000Sales climbed to $5,750,00033rdrd year sales grew to $14,500,000 year sales grew to $14,500,000

Wilson’s at PresentWilson’s at Present

$27,320,000 company$27,320,000 company Employing 45 peopleEmploying 45 people Grown to medium size company in 4 yearsGrown to medium size company in 4 years Expansion of product lineExpansion of product line Entering new Niche MarketEntering new Niche Market

Mission StatementMission Statement

““Wilson Pen’s Company views it’s mission Wilson Pen’s Company views it’s mission as providing quality writing instruments to as providing quality writing instruments to consumers at a reasonable price. Wilson consumers at a reasonable price. Wilson Pen’s wants to build long-term relations Pen’s wants to build long-term relations with our customers and be perceived as with our customers and be perceived as the leader in innovative products, serving the leader in innovative products, serving every segment of the market.”every segment of the market.”

The Talking TargaThe Talking Targa

Statement of style and flairStatement of style and flair Platinum, Gold, Silver, Bronze and Plastic Platinum, Gold, Silver, Bronze and Plastic

CasingsCasings

The Last Word in EleganceThe Last Word in Elegance

One Of A KindOne Of A Kind

Comfortable to holdComfortable to holdRevolutionary point with no skip inkRevolutionary point with no skip inkGuaranteed leak proofGuaranteed leak proofAbility to write on waxed and oily surfacesAbility to write on waxed and oily surfacesTested by NASA to write at 90Tested by NASA to write at 90 ْْ & 180& 180 ْْMicro digital recording deviceMicro digital recording device

Enables up to 10 minutes of recordingEnables up to 10 minutes of recording

Market ResearchMarket Research

Anka Retail Marketing ConsultantsAnka Retail Marketing ConsultantsObjective: Need for high quality penObjective: Need for high quality penApproachApproach

Surveyed 100,000 business professionalsSurveyed 100,000 business professionals 90 minute Focus Groups of 20 participants90 minute Focus Groups of 20 participants

Toronto, Montreal, Vancouver & HalifaxToronto, Montreal, Vancouver & Halifax

ResultsResults Potential of $344,514,712 in OntarioPotential of $344,514,712 in Ontario 2,194,500 pens to be sold in Ontario 2,194,500 pens to be sold in Ontario

Projections for MacKay Projections for MacKay Buying GroupBuying Group

Market Market ShareShare

Sales from Sales from $344,514,712 $344,514,712 potentialpotential

Expected Expected Christmas sales Christmas sales relevant to 40% ofrelevant to 40% of

Monthly Sales Monthly Sales excluding excluding DecemberDecember

10%10%

# pens# pens

$34,451,471$34,451,471

219,450219,450

$13,780,588$13,780,588

87,78087,780

$1,879,171$1,879,171

11,97011,970

15%15%

# pens# pens

$51,677,206$51,677,206

329,175329,175

$20,818,756$20,818,756

131,670131,670

$2,818,756$2,818,756

17,95517,955

Projections for MacKay Buying Projections for MacKay Buying Groups 100 Members Groups 100 Members

Market shareMarket share Members share Members share of Groups of Groups potentialpotential

Members share Members share at Christmasat Christmas

Members Share Members Share per Monthper Month

10%10%

# pens# pens

$344,514$344,514

2,1952,195

$137,805$137,805

878878

$18,791$18,791

1,3171,317

15%15%

# pens# pens

$516,772$516,772

3,2923,292

$206,780$206,780

1,3171,317

$28,187$28,187

1,9751,975

Advertising CampaignAdvertising Campaign

$750,000 committed to advertising$750,000 committed to advertising12 week campaign on T.V & Magazines12 week campaign on T.V & MagazinesT.V ads on CTV, CBC & Global NewsT.V ads on CTV, CBC & Global NewsMagazine ads in MacLean’s & Canadian Magazine ads in MacLean’s & Canadian

BusinessBusinessAds will represent yourAds will represent your

Store, logo and locationStore, logo and location

Advertising Campaign DatesAdvertising Campaign DatesWilson Pens 2003 – 2004 Media ScheduleWilson Pens 2003 – 2004 Media Schedule

Advertising Advertising LocationsLocations

DecemberDecember JanuaryJanuary FebruaryFebruary

Week of Ad’sWeek of Ad’s 11 88 1515 2222 44 1111 1818 2525 22 99 1616 2323

Canadian Canadian BusinessBusiness

MacLean’sMacLean’s

Direct MailingDirect Mailing

Global Business Global Business NewsNews

CTV Business CTV Business NewsNews

CBC Business CBC Business NewsNews

Direct MailingDirect Mailing

Focused at Business ProfessionalsFocused at Business ProfessionalsYour clients and prospectsYour clients and prospectsAid in warming up callAid in warming up callBuild desire for TargaBuild desire for TargaCreate an easy saleCreate an easy sale

The FactsThe Facts

Wilson’s is ambitious and innovativeWilson’s is ambitious and innovativeThe Targa is unique, one of a kindThe Targa is unique, one of a kindEnables you to enter niche marketEnables you to enter niche marketPotential Sales of $34 to $51 millionPotential Sales of $34 to $51 millionResearch proven salesResearch proven salesStrong $750,000 advertising campaignStrong $750,000 advertising campaignMembers Sales, $344 to $516 thousand Members Sales, $344 to $516 thousand

eacheach

Wilson Pen CompanyWilson Pen Company

““Join a Strong Advertising Campaign Join a Strong Advertising Campaign and Open the Door to a New Market.”and Open the Door to a New Market.”

THANK YOUTHANK YOU