WILMAR INTERNATIONAL LIMITED Investor Day Presentation · Merek Tercinta, MPPA Retail Group •...
Transcript of WILMAR INTERNATIONAL LIMITED Investor Day Presentation · Merek Tercinta, MPPA Retail Group •...
WILMAR INTERNATIONAL LIMITED
Investor Day Presentation
April 28, 2016
BY KUOK KHOON HONG, CHAIRMAN & CEO
IMPORTANT NOTICE
Information in this presentation may contain projections and forward looking
statements that reflect the Company’s current views with respect to future
events and financial performance. These views are based on current
assumptions which are subject to various risks and which may change over
time. No assurance can be given that future events will occur, that projections
will be achieved, or that the Company’s assumptions are correct. Actual
results may differ materially from those projected.
This presentation does not constitute or form part of any opinion on any advice
to sell, or any solicitation of any offer to purchase or subscribe for, any shares
nor shall it or any part of it nor the fact of its presentation form the basis of, or
be relied upon in connection with, any contract or investment decision.
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Consumer Products• Wilmar is the largest manufacturer of consumer pack edible oils worldwide. The
Group also produces and markets rice, flour, noodles, sauces, sugar, soaps and detergents.
• In China, India and Indonesia, the three most populous countries in Asia, Wilmar is the market leader for branded consumer pack edible oils. It is also the market leader in Vietnam, Sri Lanka and several African countries.
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Consumer Products Sales Volume
3500
4000
4500
5000
China
4
‘000 MT
0
200
400
600
Indonesia
CAGR – 28%CAGR – 7%
600
800
1000
1200
1400
1600
India
CAGR – 15%
Consumer Products in China
• Flagship brand Arawana (金金金金龙龙龙龙鱼鱼鱼鱼) made its debut in the consumer market in 1991, pioneering packaged cooking oil
• Arawana has been ranked the top edible oil in China for 16 consecutive years
• Largest market share of about 45% in consumer pack edible oils
• Today, Wilmar produces various types of edible oils, rice, flour, dry noodles, grains,
soybean powder, condiments and home care products marketed under a portfolio of more than 10 leading brands and supported by a net work of more than 1,200 distributors
• Global Research & Development Centre located in Shanghai applies next generation technology to elevate quality and expand product diversity
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Heilongjiang
Jilin
Liaoning
Xinjiang
Hebei
BeijingTianjin
Neimenggu
ShandongShanxi
Ningxia
Gansu
Shanxi
SichuanXizang
Chongqing
Guizhou
Guangxi
Hainan
Guangdong
Hubei
FujianJiangxi
Zhejiang
Jiangsu
Shanghai
Henan
• Group - > 3,500 sales & marketing staff and > 8,000 distributors;
• Consumer products - 31 branches, > 1,800 sales & marketing staff, > 1,200 distributors
Extensive Distribution Network Across China
Hypermarket Display
Street Kiosks
Promotions
Qinghai
Yunnan
Anhui
Hunan
Consumer Products in India
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• No. 1 producer of consumer pack edible oils in India with over 20% market share
• Largest portfolio of 11 brands in the edible oil industry, of which Fortune Cooking Oil has been the no. 1 brand in India since 2002.
Consumer Products in Indonesia
• The Cooking Oil business in Indonesia was started in 1999 with the launch of the Fortune brand, followed by Sania in 2000 and Sovia in 2011
• In 2015, these brands achieved a market share of over 30% to become the No.1 Market Leader in Indonesia
• In the last 2 years, Wilmar has expanded its product range in Indonesia to include flour, barsoap and margarine
• Reinforced by a strong distribution network across 33 provinces nationwide
Strategically Located Plants and Mills
Sales Region :
Region 1
Region 2
Region 3
Region 4
Region 5
Region 6
220 distributors in 33 provinces
Consumer Pack Oil = 5 Plants Flour = 2 Mills Barsoap = 1 Plant
Total sales + marketing team : 300 people(Divided into 6 Regions and 1 Modern Trade Department)
SAP Factory
Palembang
WINA Factory
Gresik - Surabaya
MNA Factory
Kuala Tanjung
MNA Factory
Serang
MNA FactoryPulo Gadung Jakarta
Pundi Kencana FactoryCilegon
Distribution Network
Cooking Oil Flour
Wholesalers MT OutletsStar Outlets Retailers
Multi Distributors( 220 distributors)
Customers / End Users
25,800 outlets73,050 outlets
Barsoap
98,850Total
Outlets
Consumer Products in Vietnam
• No. 1 producer of consumer pack edible oils in Vietnam with market share of over 50%
• Multi-tiered branding strategy from top end to mass market
Oils
Flour
KEY COMPASSPEN
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LAOS
CAMBODIA
Modern Trade
HORECA
Traditional Trade
• Consumer products – > 700 sales & marketing staff, 106 distributors with warehouses across Vietnam
Extensive Distribution Network Across Vietnam
Distributor and warehouse14
Consumer Products in Bangladesh
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• Leading producer of consumer pack edible oils in Bangladesh with over 20% market share
• Manufactures consumer pack edible oils and rice under the brands Rupchanda,
King’s, Meizan, Fortune, Olivoila and Lucky
Consumer Products in Sri Lanka
• Leading producer of consumer pack edible oils under the Fortune brand
Consumer Products in Africa
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• Leading producer and seller of branded consumer pack oil in Ivory Coast, Uganda, South Africa, Ghana, Nigeria, Zambia and Zimbabwe, as well as consumer pack detergents in Ethiopia
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Mayonnaise & Sauce
Strong Brands in Russia & Ukraine
Soap
Packed margarine & spread
Fat & Margarine
Roasted Seeds
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• Leader in table margarine and mayonnaise in Russia
Sugar Consumer Products
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• Leading sugar brands in Australia, New Zealand, Morocco and India
Australia – CSR
New Zealand – Chelsea
Morocco – Enmer, Al Kasbah, La Gazelle and El Bellar
India - Madhur
Goodman Fielder
• Leading food company in Australasia offering packaged baked products, dairyproducts, spreads, sauces, dressings, condiments, bulk and packaged edible oils andfats and flour products.
• Completed the Goodman Fielder acquisition on 17 March 2015.
• Since March 2015, Goodman Fielder has been gaining momentum in building itspresence in China, South-East Asia, Papua New Guinea and Fiji, while improving
business performance in Australia and NZ.
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China:Arawana / Wonder
Farm / Orchid
• Consumers’ Favourite Food Brand awarded by China National Food Industry Association
India: Fortune
• 'Readers Digest Trusted Brand of the Year' for the sixth consecutive year • Promising ‘FMCG-Food Products’ Brand by The Economic Times
• Superbrand 2015 by Superbrands India
Indonesia: Sania Royale / Sania
• Superbrand• Outstanding Achievement Award by Superbrands Indonesia
• Top Brand Award (Cooking Oil Category) by Frontier Consulting Group and Majalah Marketing• 2nd Winner of Best of the Best Award, People Choice Award and Most Committed Brand Award by
Merek Tercinta, MPPA Retail Group• Great Performing Brand in Social Media by Frontier Consulting Group and Marketing Magazine
Vietnam: Neptune
• “Trust & Use” Award awarded by Vietnam Economic Times
Bangladesh:Rupchanda
• Retained No. 1 position in Edible Oil category of the Best Brand Award in 2015, awarded by Bangladesh Brand Forum in Collaboration with Millward Brown Bangladesh.
Ghana:Frytol
• Most Celebrated Ghanaian Brand awarded by Premier Brands Ghana
Uganda: Fortune Butto /
White Star
• Best Cooking Oil by People’s Choice Quality Awards• Best Laundry Soap by People’s Choice Quality Awards
Recognised for its Leading Brands and Quality Products