A2 Media StudiesCoursework Evaluation

Will Portch

Question 1

• In what ways does your media product use, develop or challenge forms and conventions of real media products ?

Use of Conventions of Real Media Products: Movie Teaser Trailer

• Discoveries through analysis:

• Not Giving Away The Whole Plot: http://06whhs12e2.blogspot.com/2009/10/teaser-trailer-analysis-knocked-up.html

• The Use of Sub-Texts: http://06whhs12e2.blogspot.com/2009/10/teaser-trailer-analysis.html

• Discoveries through knowledge on the 'Teen Comedy' genre:• Teen Culture: Drinking and Relationships.• Music genre: 'Pop Punk'.

My own Product: http://06whhs12e2.blogspot.com/2010/01/movie-teaser-trailer-my-own-product.html

Movie PosterDiscoveries through analysis:

Mise en-sceneTagline

Movie Magazine Front Cover• Discoveries through analysis:• Hooks and Taglines• Audience Targeted Style

Developments of Conventions in Real Media Products

• Discovery through analysis:

• 'Star Persona'

• Discovery through knowledge on teen products:

• Typical character styles

Challenge of Conventions in Real Media Products

• Discoveries through my real product analysis:

• Logo/name placement on movie posters:

• Diegetic Sound in Teaser Trailers:

Real Media Product: http://06whhs12e2.blogspot.com/2009/10/teaser-trailer-analysis-twilight.html

http://06whhs12e2.blogspot.com/2010/01/movie-teaser-trailer-my-own-product.html

Question 2

• How effective is the combination of your main product and ancillary texts?

• Main Product (Teaser Trailer) and Ancillary Text (Movie Poster) Combination:

Same location of poster image and trailer scene

• Main Product and Ancillary Text (Magazine Front Cover) Combination:

Headline accompanying text 'On the set'

Question 3

• What have you learnt from your audience feedback?

Movie Teaser Trailer'How does or doesn't the trailer reflect the common conventions of real products in the teen comedy genre?'

Reasons why the product does reflect the conventions: Drinking, relationships, music genre.

Reasons why the product doesn't reflect the conventions: Not made American, No high school

Does-14Doesn't-6

• 'Does the trailer give evidence of a mixture of American and British styles in the product?'

Reasons why the product does give evidence of a style mixture: Music, Football

Reasons why the product doesn't give evidence of a style mixture: Not enough British comedy on subjects such as 'Area divides'

Yes-7No-13

Movie Poster• 'Do you think that this poster reflects the themes raised by the main product?'

Reasons why the poster does reflect the themes of the main product: London Culture (Tube Logo), Drinking

Reasons why the poster doesn't reflect the the themes of the main product: Nothing on relationships

Yes-16

No-4

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Column 1

'If you had not seen the teaser trailer, does this poster alone persuade you to see the movie?'

Reasons why the questioned would be persuaded to see the movie: Age association with characters, Clothing association with characters, alcohol representing the teen target audience

Reasons why the questioned wouldn't be persuaded to see the movie: Don't enjoy teen directed films

Yes-13

No-7

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Column 1

Movie Magazine Front Cover'Is this magazine front cover successful in representing and attracting its target audience of teenagers?'

Reasons why the magazine cover is successful in representing and attracting teenagers: Inclusion of teen directed products, Bright colours

Reasons why the magazine cover is not successful in representing and attracting teenagers: Too serious expressions on characters, too serious logo

Yes-17 No-3

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Column 1

'Do the image and text involving my main product depict enough of the genre and themes of the film?'

Reasons why the image and text do depict enough of the genres and themes of the film: The mentioning of the genre in the accompanying text, the teens in the image

Reasons why the image and text don't depict enough of the genres and themes of the film: The teens do not make it explicit enough

Yes-15 No-5

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Column 1

Question 4

• How did you use new media technologies in the research and planning, construction and evaluation stages?

Blogger• Social networking website used for posting research and planning sections of coursework

• Easy and quick way of logging progress

• Movie editing programme used during construction stage of coursework for Teaser Trailer Product

• Simplest way of editing and joining together film clips and music sound

• Ability to create transitions between scenes and text clips in the trailer

I-Movie

Mini DV Video Camera• Easy to create professional look with use of Tripod.

• Filmed clips could be used on I-Movie

Adobe Photoshop CS4• Allows the creation of images and logos together at once

• Has many functions of editing, thus more options of change available

Creative Zen X-Fi MP3 Player• Used to record evaluation script

• Both quick and easily available

Microsoft Office PowerPoint• Another source of simplicity

• Most recognisable programme for an informing presentation