Will Inshaw - Headley Brothers - Print Is Dead - Long Live Print Event - 26th June 2014

Long Live Print

Web Sheetfed

Digital

Cross media

Photo books

Web2print

Introduction to Headley’s Services

• Annual spend on print down 4.9% to £9 billion

Print & Communication is Changing........

• Print runs have dropped by 10% year on year

• 93% of marketers use social media for business

• 70% of Brands have a presence on google +

• Cross media marketing up 10% year on year

Data BPIF - 2014

Print is alive and plays a vital role in our daily lives...

Print is largely produced using sustainable materials.

Print is highly effective.

Print has impact.

Print has longevity and authority.

Print is an important vehicle for advertising

Print can be interactive and integrated.

What is Cross Media?

SocialCRM

WEB

E-Mail

Direct Mail

MobileCreateCampaigns

Generate LeadsFrom Social Media

Across All Media

AutomateAll MarketingActivities

The all-in-one solution for

marketing automation

Personalise

The Cross Media Lifecycle.........

Marketing Analytics

Direct Mail Integrated with Online

Case Study

Xbox magazine

Aim of Campaign: Grow online game users for new launch, Defend the Flag

74% online take-up achieved

Social media - Over 2000 tweets leading to greater response through word of mouth.

Xbox magazineOutline of project

Subs-based magazine with 8k paid-for readership.

Produced a personalised cover using characters from game.

Integrated a landing page, gathering more dataand encouraging users to sign up to game

The online battle you’ve been waiting for

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Issue 66 December 2010 www.oxm.co.uk

EXCLUSIVE SUBSCRIBERS’ COVER

OXT66.cover_subs 1 10/1/10 1:56:01 PM

The online battle you’ve been waiting for

ISS

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Issue 66 December 2010 www.oxm.co.uk

EXCLUSIVE SUBSCRIBERS’ COVER

OXT66.cover_subs 1 10/1/10 1:56:01 PM

JOIN UP AT FABLE3KINGMAKER.COMKINGMAKER.COM

OXT66.fable_subs1 2 10/6/10 4:36:52 PM

Laura Gagg

Mrs Laura Gagg6 Station RoadAddingtonTN24 5TT

Case Study

Arco Essentials - Safety Wear

Aim of Campaign: To increase sales of products, and cross-sell slower moving products.

15,000 direct mailshots sent to database

Involved a customised letter containing offers tailored to past buying habits.

Achieved a 47% rise in response rates compared with previous campaigns.

Essential OFFERS Essential Protection

for you and your budget

Essential OFFERS Essential Protection

for you and your budget

Arco Limited[[address1]]

We’re delighted to see that you’ve previously purchased items that we’re now featuring in our new Arco Essentials range. We’ve included a full collection of value products in this new range; competitively priced workwear and safety equipment, plus essential items such as first aid kits and cleaning products to keep your workplace safe.

All products in our Arco Essentials range are guaranteed to be:

Excellent quality and performance Superb value for money Fit for purpose Ethically sourced Conforming to relevant safety standards

The range represents truly excellent value for money, and as an introduction to Arco Essentials we’d like to offer you a number of great deals, which you’ll see overleaf.

If you like what you see there are three simple ways to order1. Visit your nearest trade counter 2. Call your nearest sales office 3. Order online at www.arco.co.uk

We look forward to introducing you to this superb new range.

Kind regards

[[URN]]

www.arco.co.uk/essentials

A new range of great value safety products and workwear

Tel: [[telephone1]]

[[address2]]

[[managername]] [[branchman]]

Dear [[name]]

Arco Essentials Cargo PantsHard-wearing, yet stylish multi-pocket trousers for all trades people. Featuring two side pockets, two thigh pockets and a back hip pocket.

Available in black and navy.

See page 7 for more details

RRP: £17.17Offer Price: £8.49

Arco Essentials Polo ShirtProviding great value without compromising quality, the Arco Essentials Polo Shirt is 50% cotton / 50% polyester with a three button self coloured placket and knitted collar.

Available in royal, navy, bottle green and black.



Clothing

www.arco.co.uk/essentials

A new range of great value safety products and workwear

Arco LimitedBelfast

7 Trench RoadMallusk

NEWTOWNABBEYBT36 4TY

EssP1/3024/150938

Tel: 028 9083 0850

10212 1 AEMr R McKeownWarehouse ManagerWarehouseDecco Ltd1-5 Redcar StreetBELFASTBT6 9BP

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Peter McCrum Branch Sales Manager

Dear Mr McKeown

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Arco Essentials Hi-Vis CoatStay safe and protected with our hi-vis coat with durable, waterproof outer fabric and fully taped seams. Featuring reflective tape in a two-band-and-brace configuration. The jacket conforms to EN471:2003 +A1 2007 Class 3 and EN343:2003 +A1 2007 Class 3,1.

Available in yellow and orange.



Arco Essentials Class 2 Band & Brace Hi-Vis WaistcoatAn essential item for any workplace, be visible in this hi-vis waistcoat made from 100% polyester high-conspicuity fabric and featuring reflective tape. The waistcoat conforms to: EN471:2003 +A1 2007 Class 2.

Available in yellow and orange.



Hi-Vis

Branding your garments is cheaper and easier than you may think!It’s as easy as one, two, three1 Supply your logo. You can send us an electronic file,

such as an eps or jpeg.

2 Choose the position There are a number of places that you can have your logo or name. We can provide a guide showing you exactly where, or talk to us about your specific requirements.

3 Approve your sample swatch Before we go ahead and badge your workwear, we’ll send a sample swatch for approval. Once you’re happy, we’ll finish the order and deliver it to you, even next day if needed.

Use our embroidery and badging service to brand workwear worn by your employees, suppliers and customers.

We decorate a wide range of clothing and accessories and can embroider polo shirts, t-shirts, fleeces and coveralls or heat seal hi-vis garments.

We also offer a wearer packaging service for personalised garments. All decorated garments plus any additional footwear, can be specifically packed for your employees. We will fully label and send directly to the individual wearer or department, the choice is yours. Give us a call today to discuss your requirements.

Visit www.arco.co.uk or contact your local branch for details

Brand your clothing

and that’s not all…

Click & Collect

Safety Training & Consultancy

If the item you want is not stocked in the Trade Counter, then use our Click & Collect service.

Order online, then collect from your nearest Trade Counter.

Visit www.arco.co.uk for details

Contact ARC Safety Services to discuss your training and consultancy requirements.

Our team of qualified safety professionals will be happy to advise you.

Call 01482 347 590 or visit www.arcsafety.co.uk

©Arco Limited. All rights reserved. Offer prices available until 31st August 2012. Prices do not include VAT. Terms and conditions apply, available on request or from www.arco.co.uk

Essential OFFERS for a safe, environmentally responsible site

Arco Essentials Safety Trainer – Black/GreyModern trainer design providing optimum safety for the entire workforce, featuring a leather and nubuck upper and a dual-density PU sole and external toe protector for scuff protection. SRC Slip rated and tested to 200 joule EN ISO 20345.


Ref: 6H8000


Footwear

Arco Essentials Safety Chukka Boot – BlackQuality product for a basic price, featuring a leather upper and a dual-density polyurethane sole unit. SRC Slip rated and tested to 200 joule EN ISO 20345.


Ref: 6D2100


Case Study

Golf Illustrated - Personalised Cover Ad

Aim of Campaign: To increase sales of golf holidays.

7,500 items sent to database

Personalised cover ad including PURL and QR code

Achieved a 15% increase in golf holiday bookings.

Example of the cover

Cross Media Marketing: A Summary

Real-time data capture.

Measure the success of the campaign.

Detailed review of customer behaviour.

ROI-oriented performance review.

Manage your marketing budget by segmenting your data.

Will InshawDigital [email protected]

http://www.headley-digital.co.uk

http://www.headley-digital.co.uk

Will Inshaw - Headley Brothers - Print Is Dead - Long Live Print Event - 26th June 2014

Marketing

Transcript of Will Inshaw - Headley Brothers - Print Is Dead - Long Live Print Event - 26th June 2014