Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of...

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Small Cells and Smart Cells Will Franks Founder and CTO

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Watch our video of Will Franks, Ubiquisys CTO and Co-founder, talking about mobile usage patterns and smart cells at this year's SCWS event in London.

Transcript of Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of...

Page 1: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Small  Cells  and  Smart  Cells  

Will  Franks  Founder  and  CTO  

Page 2: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Part  1    Small  Cells  

Page 3: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Small  Cells:  mapping  evolving  names  to  their  locations  

3  CONFIDENTIAL  ©  Ubiquisys  2011  

Location  >  

Indoor   Outdoor  

Home   Enterprise  Office,  campus,  

hotel  

Rural  

Primary  driver  >  

Voice  coverage   Voice  coverage   Voice  coverage  

Old  name  >  

Primary  driver  >  

Coverage  and  end  user  experience  

Coverage  (voice  and  

data)    

Data  capacity   Data  capacity   Voice  coverage  

Small  cell  name  >  

Urban  City  centres  

Voice  Coverage  and  capacity  

Femtocell   Picocell   Microcell  

Femtocell  Metro  Indoor  

Metro  Outdoor  

Rural  Small  Cell  

Before the mobile data revolution

After the mobile data revolution

Enterprise  Small  Cell  

FEMTOCELL TECHNOLOGY MACROCELL TECHNOLOGY

Page 4: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

 

4  CONFIDENTIAL  ©  Ubiquisys  2011  

Source:  ABI  2011  

Outdoor  small  cell:  $1.4B  

Indoor  small  cell:  $1.5B  

Enterprise:  $3.8B  

Residential:  $1.0B  

A $7.7B opportunity

Page 5: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Metro  Indoor:  the  small  cell  sweet  spot  

Acute  growth  in  data  demand  from  smartphones  

Abundant  sites  and  backhaul  

Key  Asian  city  deployments  in  malls,  coffee  shops  and  transport  hubs  

 

50,000  public  access  small  cells  deployed  

200,000  open  access  femtocells  deployed  

5  CONFIDENTIAL  ©  Ubiquisys  2011  

Page 6: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Example  Metro  Indoor  hotspot  stats  Smart  phones  up  to  90%  of  phone  types  in  cell  

Traffic  dominated  by  data/signaling  Channel  occupation  data/voice  -­‐  up  to  10  to  1    

Data  sessions  in  24hrs    up  to  10,000  

Voice  sessions  in  24hrs    up  to  1,000  

Average  UE  voice  traffic    up  to  70mE  

Average  UE  data  traffic    up  to  200mE  

Data  dominated  by  chatty    smartphone  apps  

Signaling  procedures  per  UE  in    Busy  Hour    up  to  50  per  user  

Highly  transient  users  Average  time  in  cell    -­‐  from  7mins  to  30  mins  

6  CONFIDENTIAL  ©  Ubiquisys  2011  

Page 7: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Smartphone  traces    Café  hotspot  

Macro  cells  average  traffic  in  a  medium/large  size  area,  while  a  small  cell  covers  a  specific  area  where  traffic  is  heavily  correlated.    

Example  is  of  a  café  in  a  business  district,  where  people  get  their  coffee  and  immediately  fire  up  their  browser  or  social  network  page  

UE  RAB  map  over  9min  period  

Extremely  high  data  activity,  some  Smartphones  are  virtually  always  on    

RAB  map  key:  HSDPA/HSUPA,  Multi-­‐RAB,  CS,  FACH,  SRB  

Mobile users

Time

Page 8: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Managing  Cell  Capacity  

8  CONFIDENTIAL  ©  Ubiquisys  2011  

200  

50  

75  

Users  

Traffic  (mErlang)  

50   130   190  

num  x  traffic  =  9.8  (E)    

max  

230  

40  

Note:  Using  log  scale  on  axis  

Trade-off between users served and average data per user initially, then expand capacity as needed

Page 9: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

The  challenge  for  public  access  small  cells  

The  challenge  IS  NO  LONGER  about  headline  data  rates  or  call  capacity.  

 

The  challenge  IS  ALL  about  meeting  network  KPIs  in  a  highly  variable  high  traffic  environment:  

Cell  overloading  

Camp-­‐on  attempts  

Data  vs  signalling  

 

And  achieving  an  efficient  TCO      

9  CONFIDENTIAL  ©  Ubiquisys  2011  

Ubiquisys G7 series Multi-mode Small Cell

3G LTE WiFi

Page 10: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

 

Automatic  cell  setup  zero  touch  installation  

10  CONFIDENTIAL  ©  Ubiquisys  2011  

ActiveRadio®  :  femtocell  fundamentals  

 

Open  Mode  operation  

Automatic  cell  sizing:    preserves  the  target  quality  of  service  in  hotspots.  

Loaded  cell  adaptive  radio  resource  management:    continuous  monitoring  of  the  radio  environment  even  while  serving  active  users.  

Hotspot  robustness:    ensures  the  best  possible  quality  of  service  during  high  spikes  of  transient  users.  

Edge  processing  of  smartphone  signalling  :    to  significantly  reduce  the  load  on  the  core  network.  

ActiveCell  

Page 11: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Part  2    Smart  Cells  

11  CONFIDENTIAL  ©  Ubiquisys  2011  

Page 12: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Backhaul  defines  small  cell  hotspot  experience  

But Backhaul is the limiting factor Limited capacity, heavily loaded with 3G/4G/WiFi traffic, highly variable performance

High quality mobile experience Small cells provide high-speed, short-range signal with low contention

Installed in public places: cafes, malls, stores, rail stations, venues etc Multi-technology: 3G, WiFi and LTE in one box Key characteristics

Page 13: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Now  add  our  computing  platform  

Strategic  collaboration  between  Ubiquisys  and  Intel  

Compact,  comms-­‐tuned  compute  platform    

Core®  and  Atom®  variants  available,  with  hardware  accelerators  

40GB+  SSD  and  4GB+  RAM  

 

13  CONFIDENTIAL  ©  Ubiquisys  2011  

Accelerators   CPU  

An ultra-compact server with massive inline processing capability

Page 14: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Enter  the  Smart  Cell  

SMART  CELL  =  SMALL  CELL  +  Hi  SPEC  SERVER  +  CLEVER  APPS  

Edge  Cloud  PLATFORM   Edge  Cloud  APPLICATIONS  

Intelligent  3G/LTE  small  cell  

Hi  spec  comms-­‐tuned  CPU  

Massive  storage  and  RAM  

Multi-­‐mode  WiFi  

Cache  and  content  

 

Video  adaptation  

Wireless  Policy  Mgmt.  

Page 15: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Demo  use  case:  Cache  applications  

1.  Proactive  cache  

2.  Predictive  cache  

First play from cloud

Next plays from cache

Timed download during low traffic periods on backhaul

Content from cache

Cuts  backhaul  traffic   Improves  user  experience  

Page 16: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

More  Edge  Cloud  applications  for  Smart  Cells  

Inline  processing  apps  McAfee  Global  Threat  Intelligence  

URL  filtering  

Adaptive  video  shaping  

Deep  Packet  Inspection  (DPI)    

Platform  applications  Cellular-­‐WiFi  Policy  Management  

Video/  Ad  Server  

CDN  clients  

Upload  Proxy  Delivers  photos/videos  to  proxy  app  in  smart  cell  to  save  time  and  extend  phone  battery  life  

Core  network  functions  that  protect  users.  Running  more  efficiently  at  the  edge  of  the  network.  

Running  apps  closer  to  mobile  users  to  deliver  a  better  experience  

Page 17: Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

Summary  

Small  Cells  come  in  many  flavours  for  different  use  cases  

Home  Femtocells,  Enterprise  Small  Cells,  Metro  Indoor,  Metro  Outdoor  and  Rural  

We  need  Metro  Indoor  and  Outdoor  to  meet  the  data  demand  

As  proven  in  Asian  Markets  already  

Optimised  Femtocell  based  technology  3G/LTE  plus  WiFi  will  deliver  the  majority  of  Small  Cell  segment  needs    

Smart  Cells  

Optimise  the  end  user  experience  

Optimise  the  backhaul  performance  

Offer  new  Edge  Cloud  opportunities  for  Service  providers