The Case for Going Mobile

Mobile is here to stay, so now is the best time to start integrating your marketing activities with this medium in mind. Having a mobile friendly web site gives you advantages and gives your potential customer another way to engage with you. There is not much difference between mobile and web based sites but then again there is......

What is Mobile?When we say mobile we refer to the phenomena of smart phones, tablets and other mobile devices

Mobile doesn’t mean simply bringing the web to smart phones but taking advantage of the unique function the mobile device plays in our lives

Though we get the same information from the web, its premise has new meaning reflecting how we interact with mobile devices

Mobile devices enable us to market in a more finite manner as we measure consumer characteristics

Mobile can mean many things, for this presentation we will refer to primarily phones and tablets...

Why Mobile?

The number of mobile devices surpasses the worlds population

Just under 2 billion page views a year come from mobile devices

Facebook has forecasted an “all mobile” future

An entire generation of people are introduced to the internet and media in general by mobile devices

There are many reasons to go mobile, among the biggest is the shear volume and sales impact through the social use of mobile devices.

Why Now?The mobile device revolution is just starting,

great timing

Future innovations are bound to have an even

greater impact on any efforts you choose now

Mobile sites and web based sites can have two

different focuses

Customers are using mobile devices even

more than desktop computers

The number of wireless subscribers is very

high, 3/4 of the U.S. population

Cell phones have outpaced or replaced house

phones in total usage

There has never been a more opportune time since the mobile device revolution has just begun.

What are the Benefits?

Immediate and urgent feedback made through text

messaging is instant, this gives you ample time to

find what there concerns are

Mobile marketing is effective. Sms messages are

15% more effective than email marketing, giving

you an advantage that is cost efficient

Mobile marketing allows for more customer

interaction. Marketing through mobile devices gives

you a better chance to interact with customers and

find what they truly desire in service

Local targeting with mobile marketing mobile device

marketing is very localized and can aid in attracting

customers in your local

Your main benefit is a closer relationship with your consumer. This is a prime factor for future loyalty and increased sales.

How Will I Attract Customers?

In-App Reservation 

Digital Menus

Google Maps-Based Apps

Promotional Apps

Update Apps

Payment Apps

More customers will frequent your sites as you socialize with them and gear your promotions to the concerns they have raised.

• -Social networking

• -Local info

• -Maps/directions

• -Check bank account

• -Budgeting

• -Shopping Researching

• -Promotions

• -Purchasing

What Will Customers Do With It?

Customer profiles vary as much as there activities do. This is a great opportunity to tailor media that targets there interests and what they like on their mobile devices.

-News

-Music

-Games

-Video

-Sports

-Blogs/blogging

-Product Reviews

What is the ROI?Using special tools from Google, we can measure the success of your marketing campaign to determine:

Trended usage and engagement summary metrics

In-app ad response, searches and purchases

Session duration and frequency

Geographic location and languages

Conversion event history and trending

Media, screens, content views, products, errors, outbound links and

Your ROI is calculated by measuring the success of your marketing campaign. We have special tools that will keep you up to date on customer activity.

What About Maintenance?

We can make sure your site is mobile

optimized and HTML 5 compliant.

We can make sure you target the proper

demographic

We can check to maintain time sensitive

pages and update them

We can create new graphics to correspond

with marketing efforts

We can build websites that resize for

different mobile platforms

We give you Google Analytics / Weekly

Automated Reports.These are our recommendations. We are ready to fulfill all of your maintenance needs with our professional staff, after we assess your need it will be done in a timely manner.

When will I see Results?

Can Vary With Scale of Campaign

Depends Upon Timelines and Forms of Technology

Is proportionate to customer base

Can Vary With Volume of Ads

Usually Within 6 Months

Payment AppsAfter assessing your campaign, we can give you a timeline of when to expect results from your marketing efforts.

How Do I Get Started?

Assess Your Needs

Coordinate Your Marketing Channels

Refine Your Offers and Sales Objectives

Decide on Content to Use

Make Sure it doesn‘t Contrast with your Web

We are standing at attention ready to grant your wishes. Thank You for choosing us as your Marketing Specialists.

What does it look like?

Mobile Device site layout has very specific facets that must be observed. For this reason it is good to view other sites to make sure you are comfortable with your objective.

Not formatted for Mobile Devices, even though it loads up

Better formatted for Mobile Devices, engaging and clearly seen with HTML 5.

• Works Cited• Wentworth, T. (2012, January 26). Why Mobile Design Should Never

Be an Afterthought. Retrieved from Mashable Business: http://mashable.com/2011/08/05/mobile-design-priority/

• Wroblewski, L. (2011, March 11). Mobile first! Retrieved from .net: http://www.netmagazine.com/features/mobile-first

• Cox, P. (2012, January 21). 5 Things Every Mobile Design Should Have. Retrieved from codrops: http://tympanus.net/codrops/2012/01/12/5-things-every-mobile-design-should-have/

• Dawson, A. (2010, August 18). Mobile Web Design: Best Practices. Retrieved from Six Revisions: http://sixrevisions.com/web-development/mobile-web-design-best-practices/

• Faletski, I. (2011, 3 23). 7 Tips To Make Your Web Site Mobile-friendly. Retrieved from Sitepoint: http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/