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Wiley X sets its sights on awards glory at EFTTEX …...new-for-2017 WX Boss, WX Valor and WX Omega...
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COMPANY FOCUS INSIGHT > ANALYSIS > TRADE NEWS 49 May 2017 angling-international.com “OUR COMBINATION OF EIGHT-LAYER POLARISATION, AMBER TINT AND EMERALD MIRROR COATING GIVES FISHERMEN THE ABILITY TO VISUALLY PIERCE THE SURFACE AND DETECT PREDATORS.” Three new models featuring camouflaged styling will be central to the company’s latest assault on the market in Budapest next month. P rotective eyewear specialist, Wiley X, is going in search of the ultimate prize at EFTTEX. The only company of its kind across the world whose entire range of sunglasses are certified as protective eyewear, it will be entering the prestigious Angling International- sponsored Best New Product Awards for the first time with three new models that feature the proven Kryptek ® camouflage design. It has high hopes of its chances of success as the inclusion of the camouflage design from Kryptek, a leading developer of battlefield-based camo, adds functionality as well as giving anglers a stealthy advantage on the water. Like all models in its extensive portfolio, the new-for-2017 WX Boss, WX Valor and WX Omega are covered by a limited lifetime warranty and are ANSI Z87.1 safety rated and EN.166 certified. Part of the Wiley X Climate Control™ Series, the WX Boss (1) has a sleek, wraparound-style frame with polarised Venice Gold Mirror lenses. The advanced glare-cutting capability and amber tint make them a natural choice on the water Like all sunglasses in the Climate Control family, the Boss features a soft, removable Facial Cavity™ Seal that blocks out wind, airborne debris and reflected light to create a comfortable, climate- controlled environment for the eyes while boosting Wiley X sets its sights on awards glory at EFTTEX polarisation. It is completely dressed in Kryptek Highlander ® camouflage. The popular Changeable Series WX Valor (2) is now available with a Kryptek Typhon™ frame. The pattern is the perfect complement to its stealthy look. Like all models in the range, the WX Valor allows for the easy removal and insertion of accessory lenses in the field. It also offers Mil-Spec Ballistic protection meeting MIL-PRF-32432(GL) standards. It incorporates double-injected nose bridge and temples for a comfortable and secure fit to provide the ultimate in eye protection. Those with a passion for offshore fishing will appreciate the WX Omega (3), from the company’s Active Lifestyle series, which features polarised Emerald Mirror lenses dressed in Kryptek Neptune™ camouflage. “This cool, shadow-blue camo embodies an aquatic predator lurking under the surface and empowers wearers with stealth and positive attitude as they stalk their favourite bluewater game,” says Thomas Wæver , Wiley X’s EMEA Vice President and Outdoor Director. “Our combination of eight-layer polarisation, amber tint and emerald mirror coating gives fishermen the ability to visually pierce the surface and detect cruising gamefish, shoals of baitfish and predators hiding beneath weedlines. All adult Wiley X sunglasses meet stringent ANSI Z87.1 High Velocity and Mass Impact safety standards, providing OSHA-grade protection for every type of outdoor activity. Selected models – including the WX Valor – also meet the latest updated MIL-PRF-32432 (GL) Standard for ballistic eye protection. Most of the sunglasses are also Rx-ready using the company’s exclusive DIGIFORCE ™ digital Rx lens technology, for superior prescription accuracy and unparalleled visual clarity over the widest possible field of vision. Wiley X has offices and warehouses both in the United States and Europe. The new ranges will also be on show at ICAST in July. WANT TO TALK TO WILEY X? WILEY X EMEA WILEY X USA > Tel: +45 9693 0045 > Tel: +1 800 776 7842 > Email: [email protected] > Email: [email protected] > Web: www.wileyx.eu > Web: www.wileyx.com Spot them at EFTTEX (from top): the new WX Omega, WX Valor and WX Boss will be on display in Budapest. 1 2 3
Transcript of Wiley X sets its sights on awards glory at EFTTEX …...new-for-2017 WX Boss, WX Valor and WX Omega...
COMPANY FOCUSI N S I G H T > A N A LY S I S > T R A D E N E W S
49 May 2017 angling-international.com
“OUR COMBINATION OF EIGHT-LAYER POLARISATION, AMBER TINT AND EMERALD MIRROR COATING GIVES FISHERMEN THE ABILITY TO VISUALLY PIERCE THE SURFACE AND DETECT PREDATORS.”
Three new models featuring camou� aged styling will be central to the company’s latest assault on the market in Budapest next month.
Protective eyewear specialist, Wiley X, is going in search of the ultimate prize at EFTTEX. The only company of its kind across the world whose entire range of sunglasses are certifi ed as protective eyewear, it will
be entering the prestigious Angling International-sponsored Best New Product Awards for the fi rst time with three new models that feature the proven Kryptek® camoufl age design.
It has high hopes of its chances of success as the inclusion of the camoufl age design from Kryptek, a leading developer of battlefi eld-based camo, adds functionality as well as giving anglers a stealthy advantage on the water.
Like all models in its extensive portfolio, the new-for-2017 WX Boss, WX Valor and WX Omega are covered by a limited lifetime warranty and are ANSI Z87.1 safety rated and EN.166 certifi ed.
Part of the Wiley X Climate Control™ Series, the WX Boss (1) has a sleek, wraparound-style frame with polarised Venice Gold Mirror lenses. The advanced glare-cutting capability and amber tint make them a natural choice on the water
Like all sunglasses in the Climate Control family, the Boss features a soft, removable Facial Cavity™ Seal that blocks out wind, airborne debris and refl ected light to create a comfortable, climate-controlled environment for the eyes while boosting
Three new models featuring camou� aged styling will be central to
Wiley X sets its sights on awards glory at EFTTEX
polarisation. It is completely dressed in Kryptek Highlander® camoufl age.
The popular Changeable Series WX Valor (2) is now available with a Kryptek Typhon™ frame. The pattern is the perfect complement to its stealthy look. Like all models in the range, the WX Valor allows for the easy removal and insertion of accessory lenses in the fi eld. It also offers Mil-Spec Ballistic protection meeting MIL-PRF-32432(GL) standards. It incorporates double-injected nose bridge and temples for a comfortable and secure fi t to provide the ultimate in eye protection.
Those with a passion for offshore fi shing will
appreciate the WX Omega (3), from the company’s Active Lifestyle series, which features polarised Emerald Mirror lenses dressed in Kryptek Neptune™ camoufl age. “This cool, shadow-blue camo embodies an aquatic predator lurking under the surface and empowers wearers with stealth and positive attitude as they stalk their favourite bluewater game,” says Thomas Wæver , Wiley X’s EMEA Vice President and Outdoor Director.
“Our combination of eight-layer polarisation, amber tint and emerald mirror coating gives fi shermen the ability to visually pierce the surface and detect cruising gamefi sh, shoals of baitfi sh and predators hiding beneath weedlines.
All adult Wiley X sunglasses meet stringent ANSI Z87.1 High Velocity and Mass Impact safety standards, providing OSHA-grade protection for every type of outdoor activity. Selected models – including the WX Valor – also meet the latest updated MIL-PRF-32432 (GL) Standard for ballistic eye protection.
Most of the sunglasses are also Rx-ready using the company’s exclusive DIGIFORCE™ digital Rx lens technology, for superior prescription accuracy and unparalleled visual clarity over the widest possible fi eld of vision.
Wiley X has offi ces and warehouses both in the United States and Europe. The new ranges will also be on show at ICAST in July.
WANT TO TALK TO WILEY X?WILEY X EMEA WILEY X USA> Tel: +45 9693 0045 > Tel: +1 800 776 7842> Email: [email protected] > Email: [email protected]> Web: www.wileyx.eu > Web: www.wileyx.com
Spot them at EFTTEX (from top): the new WX Omega, WX Valor and WX Boss will be on display in Budapest.
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49 CYNTKA WileyX.RC.indd 3 17/04/2017 18:36
