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Wild Efficiency - The Natural Architecture of Social Media
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Transcript of Wild Efficiency - The Natural Architecture of Social Media
Wild EfficiencyThe Natural Architecture of Social Media
I’m Oliver LuckettCEO of
We’re the world’s largest publisher ofinfluencer-amplified social content.
We leverage proprietary creative and analytical processes - focused exclusively on social media - and develop and execute campaigns that turn messages from brands into meaningful content that consumers can’t wait to share with their friends.
Allen Ginsberg
Whoever controls the media... controls the culture“
“
The church’s broadcast messages were defined by Dogma, Iconography, Authority and Incontrovertible Truths
Broadcast Architecture
Advertising Dogma
BUT social is the first medianetwork created by consumers**a network of living organisms, that was created to fulfill personal, emotional needs
UREKA !!
THE HOLONIC ARCHITECTURE OF LIFE
LIFE SPREADS
THE SOCIAL ORGANISM
All living organisms are defined by distinct characteristics 7
Life must be nourished:THE SOCIAL ORGANISM IS NOURISHED BY HUMAN EXPRESSION.
Life reacts to stimuli:THE METABOLISM OF THE SOCIAL ORGANISM IS EMOTIONS.
The Plutchik Emotion Circumplex
Life exchanges with its environment:THE SOCIAL ORGANISM’S METABOLISM IS THE EXCHANGE OF EMOTIONS.
Life rids itself of pollution:THE SOCIAL ORGANISM PROTECTS ITSELF FROM NEGATIVITY AND SPAM.
All life has the ability to flow and move internally:THE SOCIAL ORGANISM FLOWS THROUGH FRICTIONLESS SHARING.
Life evolves through reproduction:THE SOCIAL ORGANISM EVOLVES THROUGH MEMES.
Living things become larger & more complicated as they grow:THE SOCIAL ORGANISM IS ARRANGED THROUGH AFFILIATION.
Three years ago we started publishing social content for A-list celebrities
Within a year we were reachinga billion people EVERY MONTH
...and we have the data, the tools and thepublishing infrastructure to segment and target influence in the social organism
Content ManagementCentralized storage & organization for content & images
Publishing WorkflowContent creation, approval & publishing
Editorial CalendaringCross-platform content scheduling at a glance
Performance AnalyticsPerformance reporting for key social media metrics
Performance InsightExtracting key learnings & insight from the data
Audience OverlapExamining audience behavior & overlap with other brands
We realized that we were sitting on top of a giant media network, where every node was as powerful and as influential as its connections.
SOCIAL CHANGES EVERYTHING!
It changes the way you market a movie
It changes the way you promote an event
“Every time I reach a new audience, that means I’m doing something right.”- PitbullIt changes the way you move a nation
It changes the way you sign a new artist
It changes the conversation
The Dove Beauty Sketches video has been viewed over 200 million times in 25 languages.
...and it fundamentally changes people’s relationships with brands
Social Assessment
Campaign Strategies
Campaign Execution
Influencer Activations
We’ll audit your current social footprint, publishing processes, and content, and
rank you against the competition.
Then we’ll provide you with a comprehensive set of
recommendations for what you can do better across all
relevant platforms.
We’ll provide you with detailed Playbooks for how to execute your marketing
campaigns successfully across social platforms, with a strong focus on detailed
roadmaps and content calendars oriented around
your specific KPIs.
We’ll create and publish the content for your campaign,
working closely with your in-house and third party agency
resources where relevant.
We’ll activate hand-selected influencers – individuals with large, relevant populations
on social networks – to extend your brand organically into the
conversations that your consumers are already
having on social platforms.
Oliver Luckett [email protected] Tel: 323.984.9777
Thank You