Wild Bird Feeding It’s an even BIGGER opportunity than you thought!
-
Upload
raymond-moody -
Category
Documents
-
view
213 -
download
0
Transcript of Wild Bird Feeding It’s an even BIGGER opportunity than you thought!
![Page 1: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/1.jpg)
Wild Bird Feeding
It’s an even BIGGER opportunity than It’s an even BIGGER opportunity than youyou thought! thought!
![Page 2: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/2.jpg)
Lone Purple Martin Houses Out Front of Our Store
![Page 3: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/3.jpg)
$29 Billion Market *
Growing 11% per Year**
*U.S. Fish & Wildlife**National Gardening Association
![Page 4: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/4.jpg)
“The 1990s have brought people back to earth, back to their homes and back to their yards. Concern for the land, air and wildlife have people reevaluating what they spend their time and money doing. Providing food, water and shelter for birds in the garden is becoming a popular activity for many of these concerned people.”
NURSERY RETAILER MAGAZINE
![Page 5: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/5.jpg)
Feed and Feeders Alone are a $3 Billion Dollar Opportunity
“Nearly as Big as Cat Food Business!”
![Page 6: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/6.jpg)
Gifts, Books, Binoculars and Other
$26 Billion Dollars
![Page 7: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/7.jpg)
Wild Bird Feeding by the Numbers40% of the U.S. population that feeds, protects and cares for wild birds – almost 100 million Americans.
42% of U.S. households that have bird feeders and/or bird houses in their yards.
29 Billion dollars total backyard nature category
7 The number of months on average that Americans feed wild birds.
4 out of every 10 consumers that shop for wild bird food and/or accessories.
3 Billion dollars of the wild bird food industry – nearly as large as the cat food business.
1 Bird watching/feeding- the fastest growing hobby in the United States and second only to gardening!
SOURCES: National Gardening Survey, 2001; U.S. Fish & Wildlife Survey
![Page 8: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/8.jpg)
Wild Bird Category Since 1990
1990 2000
Number of Packages Purchased/ Yr.
3.3 12.4
Average Package Size
14.6 lbs 23 lbs
![Page 9: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/9.jpg)
Growth of Wild Bird Feeding Category by Market Segment (Percentage)
SOURCE: Wild Bird Usage Study, Hull Research
010
2030
4050
6070
Sunflower Suet SpecialtyFoods
PremiumWild Bird
Food
Standard& PromoWild Bird
Food
Type of Food
19901999
![Page 10: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/10.jpg)
Key Product Attributes Influencing the Bird Food Purchase Decision
SOURCE: Wild Bird Usage Study, Cramer-Krasselt, Hull Research
88
68
60
56
48
48
44
0 20 40 60 80 100
Birds Acceptance
Brand Availability
Quality
Price
Package Type
Freshness
Types of BirdsAttracted
Pro
du
ct A
ttri
bu
tes
% Who Purchase
![Page 11: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/11.jpg)
Average Number of Feeders in Use per Bird Feeding Consumer
SOURCE: Wild Bird Usage Study, Cramer-Krasselt, Hull Research
None3%
Two28%
One25%
3 or more44%
![Page 12: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/12.jpg)
Seasonal Wild Bird Food Sales
“89% of people who feed birds feed them year round.”SOURCE: A.C. Nielsen
Percent of Sales
25.24
25.65
24.32
24.79
23 24 25 26
![Page 13: Wild Bird Feeding It’s an even BIGGER opportunity than you thought!](https://reader035.fdocuments.us/reader035/viewer/2022070410/56649eef5503460f94bff9f8/html5/thumbnails/13.jpg)
Where Customers Shopped
SOURCE: National Gardening Survey, 2001
Grocery6%
Lawn & Garden
24%
Feed Stores
9%
Other11%
DIY21%
Mass Merchant
15%
Hardware14%