Wikipedia Pharma Disease Analysis in EU5 Countries
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European pharma Wikipedia disease pages An EU5 comparison Gary Monk 16/7/201 4
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Wikipedia Pharma Disease Analysis in EU5 Countries (Spanish, German, French, English, Italian. A review of the most viewed disease pages in English and a comparison with the other languages. The analysis looks at relative page views for the Top 5 diseases and how active the editors are, with recommendations for healthcare companies considering editing.
Transcript of Wikipedia Pharma Disease Analysis in EU5 Countries
European pharma Wikipedia disease pages
An EU5 comparisonGary Monk
16/7/2014
Introduction
• Wikipedia is a top source of information around medical products for patients, the public and health care professionals
• English language Wikipedia is usually the main focus of analysis and comment, the objective here is to review the other EU5 countries local Wikipedia potential in terms of no. of page views and no. of editors
• Note: all analytics data sourced directly from Wikipedia (all statistics up to 15/7/14)
Average daily Wikipedia views by disease (English language)
Rank Disease Average Daily Views1 Bipolar disorder 90802 Schizophrenia 84753 Crohns disease 81454 Multiple Sclerosis 79775 Diabetes 60866 HIV 49287 Hypertension 48198 Alzheimer's disease 46039 Multiple Myeloma 4301
10 ADHD 411711 COPD 385212 Rheumatoid Arthritis 376213 Influenza 348014 Anxiety 346015 Asthma 321316 Epilepsy 314717 Gastroesophageal reflux disease 284418 Breast Cancer 249619 Cardiovascular disease 231120 Depression 228721 Erectile Dysfunction 218322 Macular degeneration 187723 Overactive bladder 187724 Premature ejaculation 166125 Allergic rhinitis 111326 Hypercholesterolemia 90827 Chronic Pain 386
Source Wikipedia
In this presentation the top 5 pharma diseases (English language) have been analysed in the other main European language Wikipedia sites (French, Spanish, German and Italian)
Bipolar disorderWikipedia average daily views
Source Wikipedia
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Local term Average Daily ViewsENGLISH Bipolar Disorder 9080SPANISH Trastorno bipolar 2255GERMAN Bipolare_Störung 1695FRENCH Le trouble bipolaire 1692ITALIAN disturbo bipolare 816
English language will always dominate due to the US influence. Spanish Wikipedia has a relatively high share of views in this and the other diseases, likely to also be driven by views in Latin American countries
SchizophreniaWikipedia average daily views
Source Wikipedia
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Local term Average Daily ViewsENGLISH Schizophrenia 8475SPANISH Esquizofrenia 2742FRENCH Schizophrénie 1791
GERMAN Schizophrenie 1780ITALIAN Schizofrenia 576
Again Spanish is relatively high. Italian is fairly low on this and most of the other diseases.
Crohn’s diseaseWikipedia average daily views
Source Wikipedia
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Local term Average Daily ViewsENGLISH Crohns Disease 8145GERMAN Morbus Crohn 1827SPANISH Enfermedad de Crohn 1699FRENCH Maladie de Crohn 1686ITALIAN Malattia di Crohn 1210
Crohn’s disease is more consistent across the other 4 main EU languages
Multiple SclerosisWikipedia average daily views
Source Wikipedia
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Local term Average Daily ViewsENGLISH Multiple Sclerosis 7977GERMAN Multiple Sklerose 2232SPANISH Esclerosis múltiple 1453FRENCH Sclérose en plaques 1282ITALIAN Sclerosi Multipla 706
Germany is consistently high so potentially a good test market for Wikipedia editing
Diabetes MellitusWikipedia average daily views
Source Wikipedia
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Local term Average Daily ViewsENGLISH Diabetes Mellitus 6086SPANISH Diabetes Mellitus 3080GERMAN Diabetes 1954ITALIAN Diabete mellito 385FRENCH Diabète sucré 296
Italian and French are low. The multiple Diabetes entries are particularly fragmented in French (This analysis just looks at the main page views)
Top 5 DiseasesSum of the average daily views
Source Wikipedia
Sum Average Daily ViewsENGLISH 39763SPANISH 11229GERMAN 9488FRENCH 6747ITALIAN 3693
In conclusion, when we sum the views from the 5 reviewed diseases, as expected English language searches dominate in Wikipedia however Spanish & German pages represent a significant opportunity
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Editor Activity
Source Wikipedia
• Non English pages are edited less than corresponding English pages but are also viewed less
• For consistency a measure of ‘page stability’ is included in the following slides– Average page views per edit
(This measure looks at how many times a page is viewed, on average, before it is edited)
– A higher number indicates a more stable page
Bipolar disorderWikipedia editor activity
Source Wikipedia
German Wikipedia is an outlier here with a relatively high average number of views between each edit
Average Daily
ViewsPage Edits last
yearAvg pg views per
editENGLISH 9080 392 8455SPANISH 2255 87 9461GERMAN 1695 26 23795FRENCH 1692 80 7720ITALIAN 816 65 4582
SchizophreniaWikipedia editor activity
Source Wikipedia
My bias before this analysis was that the non-English sites would have less active editors. In proportion to views the opposite is generally true
Average Daily
ViewsPage Edits last
yearAvg pg views per
editENGLISH 8475 305 10142SPANISH 2742 78 12831FRENCH 1791 151 4329
GERMAN 1780 100 6497ITALIAN 576 57 3688
Crohn’s diseaseWikipedia editor activity
Source Wikipedia
The English page is relatively stable compared to the other language pages
Average Daily
ViewsPage Edits last
yearAvg pg views per
editENGLISH 8145 158 18816GERMAN 1827 74 9012SPANISH 1699 88 7047FRENCH 1686 59 10430ITALIAN 1210 49 9013
Multiple SclerosisWikipedia editor activity
Source Wikipedia
Again the English language page is particularly stable
Average Daily
ViewsPage Edits last
yearAvg pg views per
editENGLISH 7977 130 22397GERMAN 2232 111 7339SPANISH 1453 51 10399FRENCH 1282 80 5849ITALIAN 706 47 5483
Diabetes MellitusWikipedia editor activity
Source Wikipedia
And to continue the trend again the English version shows greatest stability
Average Daily
ViewsPage Edits last
yearAvg pg views per
editENGLISH 6086 172 12915SPANISH 3080 207 5431GERMAN 1954 179 3984ITALIAN 385 26 5405FRENCH 296 31 3485
Top 5 DiseasesSum of Wikipedia editor activity
Source Wikipedia
The English language version is clearly the most stable (based on the Top 5 diseases analysed)German and Spanish are relatively stable, another reason to focus on these markets
Sum Average Daily Views
Page Edits last year
Avg pg views per edit
ENGLISH 39763 1157 12544SPANISH 11229 511 8021GERMAN 9488 490 7068FRENCH 6747 401 6141ITALIAN 3693 244 5524
Key conclusions
• Non English EU5 languages also represent a significant Wikipedia health care opportunity– German and Spanish are of particular interest
due to relatively high page views– Spanish will also be viewed in Latin America
• Editors in these ‘other’ languages are at least as active as the English version, if not more so– They will actively spot changes made– There is a significant base of editors to work with
Key conclusions
• Non English EU5 languages also represent a significant Wikipedia health care opportunity– German and Spanish are of particular interest
due to relatively high page views– Spanish will also be viewed in Latin America
• Editors in these ‘other’ languages are at least as active as the english version, if not more so– They will actively spot changes made– There is a significant base of editors to work with
Clearly further analysis will be needed when a decision is made to review a particular product or therapy area, with a view to editing it
