Wijnand jongen

KEY TRENDS FOR E-COMMERCEWijnand JongenChairman Executive Committee Ecommerce EuropeCEO Thuiswinkel.org

Barcelona June17, 2014

B2C E-commerce in Europe

• Representing Europe’s online merchants

• Selling B2C goods and services

• A € 363 bn ($ 496.9 bn) market

• 15+ national e-commerce associations

Who Do We Represent?

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http://www.ecommerce-europe.eu/national-associations/becommerce

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http://www.ecommerce-europe.eu/national-associations/netcomm

http://www.ecommerce-europe.eu/national-associations/thuiswinkel.org

http://www.ecommerce-europe.eu/national-associations/thuiswinkel.org

http://www.ecommerce-europe.eu/national-associations/distansehandel-norge


http://www.ecommerce-europe.eu/national-associations/adigital

http://www.ecommerce-europe.eu/national-associations/adigital

© Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu

Welcome To Our Preferred Business Partners

Page: 3

© Ecommerce Europe www.ecommerce-europe.eu

Ecommerce Europe proposes an integrated pan European perspective on 5 key policy areas:

1. Internet security & privacy2. Consumer rights3. E-payments4. Tax Issues5. E-logistics

1. Public Affairs

Page: 4

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Round Tables2014 & 2015

• Milan• Madrid• Dublin• London• Amsterdam• Poznan

• Helsinki• Copenhagen• Paris• Berlin

2. Networking

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Round Tables, Pre-conferences, GES, National Association Events

In cooperation with:


3. Research: B2C E-commerce Reports

Page: 6

Reports include Country Profiles, Trends and 30+ Infographics

For free light version downloads of reports: [email protected]

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KEY B2C E-COMMERCE FIGURESOf Goods And Services

2013 Key B2C E-commerce Data of Goods and Services at a Glance

Top 10 e-commerce countries in turnover (EUR billion)

USA € 315.4China € 247.3*

UK € 107.1Japan € 81.3Germany € 63.4France € 51.1Australia € 26.9Canada € 18.0Russia € 15.5S. Korea € 15.2* B2C & C2C goods & services, excluding insurances

7,233 millionpeople live in the world

2,668 millionpeople use the Internet

1,181 millionpeople are e-shoppers

16%

37%

100%€ 1,173.5 bnTurnover E-commerceGoods & Services

“1,878 million estimated social media users”

© Ecommerce Europe June 2014www.ecommerce-europe.eu

info: [email protected] reports: [email protected]

Ecommerce Europe Rue de Trèves 59-61 | B-1000 Brussels | Belgium Tel: +32 (0) 2 502 31 34

Twitter: @Ecommerce_eu

Global

Global€1,173.5 bn +13.6%Total B2C e-sales 2013 of goods and services

1

2 3

73.4% Share of Internet users accessing the web througha mobile device*

*Average worldwide

Cross-border B2C E- commerce

Most popular countries:USA 45%UK 37%China / HK 26%Canada 18%Australia 16%Germany 14%

Asia-PacificEuropeNorth AmericaLatin AmericaMENAAfricaOthers

€ 406.1 bn€ 363.1 bn€ 333.5 bn€ 37.9 bn€ 11.9 bn€ 2.3 bn€ 18.7 bn

+16.7%+16.3%+06.0%+24.6%+32.6%+11.9%+10.8%

GOMSEC

GlobalOnlineMeasurementStandard B2CE-Commerce

“94 million consumers buycross-border and this number is expected to grow in 2014”

Estimated share of online goods in total retail of goods

4.2%

‘Global B2C E-commerce report will be published in Fall 2014’


;

Top 5 mature e-commerce countries in turnover (million)UK € 107,157Germany € 63,400 France € 51,100Austria € 10,970Netherlands € 10,583

Top emerging countriesRussia € 15,500Spain € 14,414Italy € 11,268Poland € 5,225

816 millionpeople live in Europe

565 millionpeople use the Internet

264 millionpeople are e-shoppers

1

2 3

2, , +jobs directly or indirectly via e-commerce

54% Goods

46% Services

32%

69%

100% € 363.1 bnTurnover E-commerceGoods & Services

645,000+estimated online businesses

3.7 billion+number of parcels annually (f)

Estimated share of online goods in total retail of goods

5.7%

“443 million social media users”

Europe

WestCentralSouthNorthEast

€ 177.7 bn€ 93.3 bn€ 40.8 bn€ 31.9 bn€ 19.3 bn

+12.4%+22.7%+18.9%+12.7%+47.3%

2.2% eGDPEurope€ 363.1 bn 16.3%EU28€ 317.9 bn 14.7%

€ 16.4 trn GDP 2013

© Ecommerce Europe June 2014www.ecommerce-europe.eu


Rue de Trèves 59-61|B-1000 Brussels |Belgium Tel: +32 (0) 2 502 31 34


Powered by:


Free download at:https://www.ecommerce-europe.eu/facts-figures/free-downloads

Western Europe

Europe € 363.1 bn +16.3%EU 28 € 317.9 bn +14.7%

Western Europe € 177 bn +12.4%Total B2C E-commerce 2013 of goods & services

59%

88%

100%161 millionpeople live in Western Europe



€ 177.7 bnTurnover E-commerceGoods & Services

43.5% Services

56,5% Goods

9.5%Estimated share of online goods in total retail of goods

Estimated 72% of active Internet users are on social media

E-commerce GDP3.45%Total GDP € 5,163 bn

1

2 3

Ranking Western Europein turnover (EUR million)


The Netherlands

Belgium

France

United Kingdom

Ireland

1 United Kingdom € 107,1572 France € 51,1003 The Netherlands € 10,5834 Ireland € 4,6005 Belgium € 3,8206 Luxembourg € 460

Powered by: © Ecommerce Europe June 2014www.ecommerce-europe.eu





National e-commerce Associations:

Belgium

France

Ireland

Netherlands

https://www.ecommerce-europe.eu/facts-figures/free-downloads


Central Europe

Europe € 363.1 bn +16.3%EU 28 € 317.9 bn +14.7%

Central Europe € 93.3 bn +22.7%Total B2C Ecommerce 2013 of goods & services

165 millionpeople live in Central Europe




41.3%

Services

58.7%

Goods




1

2 3

Ranking Central Europein turnover (EUR million)


1 Germany € 63,4002 Austria € 10,9703 Switzerland € 10,2004 Poland € 5,2255 Czech Republic € 2,1606 Hungary € 8107 Slovakia € 3308 Slovenia € 180

56%

100%

88%

41%

79%

100%

Germany Poland

Hungary

Czech Republic

Austria

SlovakiaSwitzerland


Austria

Czech republic

Poland

Switzerland








Southern Europe

Europe € 363.1 bn +16.3%EU 28 € 317.9 bn +14.7%

Southern Europe € 41 bn +18.9%Total B2C Ecommerce 2013 of goods & services

59%

212 millionpeople live in Southern Europe




57.5%

Services*

42.5%

Goods*




1

2 3

Ranking Southern Europein turnover (EUR million)


Italy

Spain

Greece

1 Spain € 14,4142 Italy € 11,2683 Turkey € 8,9304 Greece € 3,2005 Portugal € 2,6006 Croatia € 2407 Cyprus € 1408 Malta € 25

* Based on countries: Spain, Italy & Portugal

23%

59%

100%


Greece

Turkey

Spain

ItalyPortugal








Northern Europe

Europe € 361.1 bn +16.3%EU 28 € 317.9 bn +14.7%

Northern Europe € 31.9 bn +12.7% Total B2C Ecommerce 2013 of goods & services

90%

100%

32 millionpeople live in Northern Europe




49%Services

51%Goods


Estimated 18 million social media users


1

2 3

Ranking Northern Europein turnover (EUR million)

2013 Key B2C E-commerce Data of Goods and Services at a glance

1. Sweden € 8,6222. Denmark € 8,3673. Norway € 7,6004. Finland € 6,5005. Lithuania € 3606. Iceland € 2307. Latvia € 1808. Estonia € 130

58%

90%

100%


Norway

Denmark

Finland

Finland

Iceland

DenmarkSweden

Norway

Finland

Estonia

Latvia

Lithuania










Eastern Europe

Europe € 363.1 bn +16.3%EU 28 € 317 bn +14.7%

Eastern Europe € 19.3 bn +47.3%Total B2C Ecommerce 2013 of goods & services

56%

100%248 millionpeople live in Eastern Europe



€ 19.3 bnTurnover E-commerce Goods & Services

25% Services

75% Goods



E-commerce GDP0.96 %Total GDP € 2,024 bn

1

2 3

Ranking Eastern Europein turnover (EUR million)


Ukraine

Romania

1 Russia € 15,5002 Ukraine € 1,8503 Romania € 1,0404 Bulgaria € 200# Other countries¹ € 747

Russia

Bulgaria

1 Other countries include: Albania, Belarus, Bosnia & Herzegovina,FYR Macedonia, Moldova, Kosovo, Montenegro and Serbia.

88%

14%

56%

100%


Russia

Ukraine









Free downloads!

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16© GfK 2014 | Remaining engaged | Global E-Commerce Summit

ENGAGING

SHOPPERS

How to build fruitful and relevant

relationships with consumers online

Andrew Phipps,

Global Director Online Retail, GfK


What’s going on:

device sales, online access and e-commerce


Global Sales Value % 2013/2014 estimated; global consumer tech devices retail sales revenue in USD - top tier products; Source: GfK, December 2013

Smartphones and tablets are taking an increasing proportion of the

global spend of technical devices

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2010 2011 2012 2013 2014Fcst

Smartphone

Tablet PC

Laptop

Feature Phone

LCD TV

Desk PC

Digital Still Camera

Smartphones, tablets, and

laptops account for >50%

of global spending

Combined smartphone/

tablet share of spending

continues to increase

…bringing access to e-commerce to a greater number of people with each device sold


Tablets Smartphones

Source: Total market including 2014 estimation by GfK Trends and Forecasting| Y axis shows units in millions

0

50

100

150

200

250

300

2010 2011 2012 2013 2014

North America

0

50

100

150

200

250

2010 2011 2012 2013 2014

West Europe

0

20

40

60

80

100

2010 2011 2012 2013 2014

East Europe

0

100

200

300

400

500

2010 2011 2012 2013 2014

China

0

50

100

150

2010 2011 2012 2013 2014

South America

0

50

100

150

200

2010 2011 2012 2013 2014

MEA

0

50

100

150

200

2010 2011 2012 2013 2014

Emg. Asia

0

20

40

60

80

100

2010 2011 2012 2013 2014

Dev. Asia

Smartphones still dominate in all regions; tablet sales continue to

increase

*developed: North America, WestEU, Developed APAC / emerging: Latin America CEE, Emerging APAC, Middle East & Africa

Smartphone sales increased 48% in the developed world, but 164% in the emerging

countries*


*CIS – Commonwealth of Independent States (Former Soviet Republics: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russian Federation, Tajikistan,

Turkmenistan, Ukraine, and Uzbekistan); Source: International Telecommunication Union 2013

Europe 67%

The Americas 48%

CIS* 46%

Arab states 19%

APAC 22%

Africa 11%

Global fixed and mobile internet penetration is continuously growing

Europe 74%

The Americas 61%

CIS* 52%

Arab states 37%

APAC 32%

Africa 16%


20132012

19.0%

8.5%

15.3%

13.6%

10.4%

2010

16.8%

2011

11.7%

20092006 2007 2008

6.3%

Online shopping is showing no signs of decreasing

* AT, BE, CH, DE, GB, ES, FR, IT, NL, PT ** CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA

Share of technical consumer goods sold online

…and as online

access reaches

maturity is likely

to continue to

show strong

growth


As countries reach parity in terms of online access we should expect

to see this number rise

GfK panelmarket sales full year 2013

Sales value [%] [01-12/2013]

19%

81%

GB

73.8% 76.1%

IT

92.3%

BE PTES

91.1% 93.2% 97.1%

AT

83.1%82.0%

FRNL CH

79.0%77.4%

DE

2 1 4 3 5Total Sales Ranking Internet

Traditional Sales

Internet Sales

23.9% 22.6% 6.8%8.9% 7.7%18.0% 16.9%21.0%26.2%2.9%

http://www.nationalflaggen.de/flaggengrafiken-grossbritannien.html

http://www.nationalflaggen.de/flaggengrafiken-grossbritannien.html

http://www.nationalflaggen.de/flaggengrafiken-niederlande.html

http://www.nationalflaggen.de/flaggengrafiken-niederlande.html

http://www.nationalflaggen.de/flaggengrafiken-schweiz.html

http://www.nationalflaggen.de/flaggengrafiken-schweiz.html

http://www.nationalflaggen.de/flaggengrafiken-frankreich.html

http://www.nationalflaggen.de/flaggengrafiken-frankreich.html

http://www.nationalflaggen.de/flaggengrafiken-oesterreich.html

http://www.nationalflaggen.de/flaggengrafiken-oesterreich.html

http://www.nationalflaggen.de/flaggengrafiken-italien.html

http://www.nationalflaggen.de/flaggengrafiken-italien.html

http://www.nationalflaggen.de/flaggengrafiken-belgien.html

http://www.nationalflaggen.de/flaggengrafiken-belgien.html

http://www.nationalflaggen.de/flaggengrafiken-spanien.html

http://www.nationalflaggen.de/flaggengrafiken-spanien.html

http://www.nationalflaggen.de/flaggengrafiken-portugal.html

http://www.nationalflaggen.de/flaggengrafiken-portugal.html


How to engage with the connected consumer?


The shift from a connected to a super-connected world is happening

now and it is driven by multi devices

70%of people accessing the

internet globally use more

than one device to connect


Source: 2013 Roper Reports® Worldwide – Consumer behaviour and attitudes in 31 markets

The explosion of digital devices and internet accessibility

have changed the way consumers…

SearchShop Communicate

Engage

with brands

Gather

information


The Omni-channel experience is complex:

Shopper wants it to appear simple and feel pain free

Bricks and

Mortar

Clicks and

Mortar

Pure Players

Catalogue

Mail Order

Physical Stores

Location

Physical Stores

Catalogue

Mail Order

TV Channel

Online

High Street

Out of Town

Travel

City / R

ura

l

New product – Own

bought

New product – 3rd

Party Seller

New product – Own

bought

New product – 3rd

Party SellerPre-Owned

Deal of the Day

SitesStandard

Dimensions

M-commerce

(mobile)

E-commerce

(online)

S-commerce

(social)

Device

Manufacturer

Product

AppsMobile

site

Research

Research Online /

Purchase Online

Research Online /

Purchase Offline

Research Offline /

Purchase Online

Research Offline /

Purchase Offline

Click and

Collect

Click and

Reserve

RetailersManufacturer

Direct

Direct to Website

Via Search Engine

Via an App

‘Local’ Site

‘International’ Site

Smart

Phone

Laptop

Tablet

Desk

top

Geo-

Demographic

Payment

method

Delivery

location

Postcode of

purchaser

Gender

Age

Referring

site

Time of day

Day of weekshopper


Many people are online 24 hours a day…

Home

Work

Play

…and they use

various devices to

actively access online

content from the

moment they wake to

the moment they

sleep.

247

Connectivity

Hours


*Source: Meta analysis of German ROPO studies, Overview 2013. Presentation dated January 2014. Industries: Travel, Banking, Gas, Electricity, Insurance, Power tools, Print Cartridges,

Tyres, Garden. Sample Purchase Journey based on GfK research

As we’ve seen purchase pathways can be extremely complex

Retailers and brands need to know what influences consumers decision making

In general, consumers

search between

3 and 14 times

Max. research period

91

days

Read

blog

Forum

Watch

video on

mobile

Reviews

Apps


Incentivizing decision making

Greatest e-tailing

challenge:

increasing the

number of browsers

who can be turned

into buyers

At any point in the

journey there is a

risk that the

‘shopper’ will

abandon a potential

transaction.

Online Shopper

APP Click thru Direct URL Search

Paid Un-paid

Promoted

email

Social

media

Retailer

Personal

recommendation

Direct product

searchFeature search Category search

Promoted

product

Evaluate product

selected

‘Stars’ Availability Description Price VideoImageCustomer

reviews

Comparabl

e products

Add to basketLeave site

Carry on shopping

Decision

Checkout Abandon

‘Site

Usability

‘Previous

experience


To succeed…


Be present

Optimise the message

Clear and consistent brand messaging

Focus on the individual customer

Create seamless cross channel experiences

Know your customers and strengthen your relationship

Price is not enough

Create positive experiences

Make online engaging on all multi-sensory levels

On all devices, anytime, anywhere

Ubiquity & Brand

Consistency

Seamless CRM

Address Channel USP


Engage! As disengaging is not an option…

Converting browser to buyer

• Being where the shopper is

• Understanding what the shopper wants,

when they want it and how they want it

• Increasing return visits

• Positive social media contribution

• Recognized as a positive user

experience


Engaging


• Static e-commerce presence with no

sign of development

• Lacking mobile or tablet enabled website

• Hope for one-off visitors to drive sales

• Social media seen as a hard selling tool

• User experience underwhelms

Abandonment rates remain high

Disengaging


Make smart decisions

Understand today’s consumers to meet their evolving needs in

the future and identify behaviours that inform your media,

content and commercial plans

Connect and integrate data from multiple sources to make your

data smarter and generate insights and business decisions not

possible before

Evaluate and optimize communications to reach the right

market through the right channel at the right time

Understand and embrace mobile to ensure the offer

is relevant and engaging

5 MEGATRENDS FOR THE FUTURE

Source: iStock

© Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Page: 35

Megatrend 1

MEGATREND 1: CONVERGENCE OF ALL CHANNELS


All The Way To Instant And Blended Commerce

Page: 36

Megatrend 1: Convergence of Channels

Source: iStock

MEGATREND 2: INTERNET OF THINGS


Wearables for personal benefit

Page: 38

Megatrend 2: Internet of Things

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=FMuacVPzoHd8PM&tbnid=EpFR8WRRYEtGeM:&ved=0CAUQjRw&url=http://abcnews.go.com/Technology/fitbit-force-fitness-tracker-meets-smartwatch/story?id=20525299&ei=weB4UrqwM5C00QXJyIE4&bvm=bv.55980276,d.d2k&psig=AFQjCNGNhTs5SmEidN4FNM6jUpydATbZmQ&ust=1383739964446194

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=FMuacVPzoHd8PM&tbnid=EpFR8WRRYEtGeM:&ved=0CAUQjRw&url=http://abcnews.go.com/Technology/fitbit-force-fitness-tracker-meets-smartwatch/story?id=20525299&ei=weB4UrqwM5C00QXJyIE4&bvm=bv.55980276,d.d2k&psig=AFQjCNGNhTs5SmEidN4FNM6jUpydATbZmQ&ust=1383739964446194


Products will become digital

Page: 39



Products will also become touchpoints

Page: 40



Shoes coach you to do better..

Page: 41



Big Data Will Tell It All

Page: 42

Megatrend 2

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jbxN0ukXEHg4AM&tbnid=HLBo6gBwKEFdaM:&ved=0CAUQjRw&url=http://www.gizmag.com/predict-heart-attack-scripps/21987/&ei=3klaUsqyLcTC0QXVhYCYCQ&bvm=bv.53899372,d.ZG4&psig=AFQjCNGydG1-qAq4aDqV8c-vg2QuzojdBA&ust=1381735251403183

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jbxN0ukXEHg4AM&tbnid=HLBo6gBwKEFdaM:&ved=0CAUQjRw&url=http://www.gizmag.com/predict-heart-attack-scripps/21987/&ei=3klaUsqyLcTC0QXVhYCYCQ&bvm=bv.53899372,d.ZG4&psig=AFQjCNGydG1-qAq4aDqV8c-vg2QuzojdBA&ust=1381735251403183


Our Smartphone Will Help Us Get Better

Page: 43


http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-7pT7zzfR_rScM&tbnid=y__tmbZjsEEhRM:&ved=0CAUQjRw&url=http://www.21stcentech.com/gizmos-gadgets-tricorder-star-trek-fame-life/&ei=lUlaUpiLCoOm0QXwxYDoCA&bvm=bv.53899372,d.ZG4&psig=AFQjCNF11y3aYemXzJaFfQ-hDCJ7MrC_rg&ust=1381735123866575

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-7pT7zzfR_rScM&tbnid=y__tmbZjsEEhRM:&ved=0CAUQjRw&url=http://www.21stcentech.com/gizmos-gadgets-tricorder-star-trek-fame-life/&ei=lUlaUpiLCoOm0QXwxYDoCA&bvm=bv.53899372,d.ZG4&psig=AFQjCNF11y3aYemXzJaFfQ-hDCJ7MrC_rg&ust=1381735123866575


Daphne: “I carry my life close to me”

Page: 44



The Diaper Tells You When It Needs Changing

Page: 45



Disney’s Magic Band offer access to..

Page: 46



We will wear Google or Nintendo lenses

Page: 47



How 3D Printing Will Change The World

Page: 48

A New Digital Revolution In Itself

Less (local) stock

Production of lighter &

‘impossible’ products

Quicker design & production

process

Mass one-on-one

production


And Be Disruptive to a lot of Industries

Page: 49

MEGATREND 3: THE SUPER CONSUMER“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down,simply by spending his money somewhere else...”


The Super Consumer Is Almighty

Page: 51

Megatrend 3


1 Thing Remains: Great Customer Experience

Page: 53

Megatrend 3: The Super Consumer

MEGATREND 4: RE-ECONOMY“If I had asked people what they wanted, they would have said faster horses.” Henri Ford


Major Developments:

•Peer-to-Peer

• The Shared Economy

• The Sustainable Economy

Re-economy

Page: 55

Megatrend 4


The Peer2Peer Economy

Page: 56

Megatrend 4: Re-economy

http://www.google.be/url?sa=i&source=images&cd=&cad=rja&docid=5Y3sPYX74xJuWM&tbnid=lh_rEMk3IKCVmM:&ved=0CAgQjRwwAA&url=http://www.probnb.com/airbnb-coupon-codes-august-2012&ei=FH64Uc6GMqaM4ASKn4CoDw&psig=AFQjCNGVtgx9mLTHyI3oo0Z3cjiWmIWC7A&ust=1371131796857770

http://www.google.be/url?sa=i&source=images&cd=&cad=rja&docid=5Y3sPYX74xJuWM&tbnid=lh_rEMk3IKCVmM:&ved=0CAgQjRwwAA&url=http://www.probnb.com/airbnb-coupon-codes-august-2012&ei=FH64Uc6GMqaM4ASKn4CoDw&psig=AFQjCNGVtgx9mLTHyI3oo0Z3cjiWmIWC7A&ust=1371131796857770


Why Buy When You Can Share?

Page: 57

Megatrend 4: Re-economy


The Shared Economy

Page: 58

Megatrends 4: Re-economy

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MNkYAJYcvbYCcM&tbnid=qFpPcze3P0Tu2M:&ved=0CAUQjRw&url=http://phandroid.com/2012/08/27/lyft-is-an-on-demand-ridesharing-service-officially-coming-to-android-tomorrow/&ei=yEpaUoPaNeeU0QXmqoGQBw&bvm=bv.53899372,d.ZGU&psig=AFQjCNHwSob43dZAPROuC9lC7rSgJoWYpQ&ust=1381735489389918

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MNkYAJYcvbYCcM&tbnid=qFpPcze3P0Tu2M:&ved=0CAUQjRw&url=http://phandroid.com/2012/08/27/lyft-is-an-on-demand-ridesharing-service-officially-coming-to-android-tomorrow/&ei=yEpaUoPaNeeU0QXmqoGQBw&bvm=bv.53899372,d.ZGU&psig=AFQjCNHwSob43dZAPROuC9lC7rSgJoWYpQ&ust=1381735489389918


Why Lend At A Bank..?

Page: 59

Megatrends 4: Re-economy


The Growth Of Share Economy Is Spectacular

Page: 60SOURCE: online search; Marktplaats.nl; Forrester

969393929491

2007

+1% p.a.

20122011201020092008

Consumer-to-consumer (C2C) turnover grows 28 times as fast as total retail turnover

Total retail turnover the NetherlandsIn billions of euros

Many new C2C platforms have emerged in recent years

C2C platformsYear of establishment

20041995 1999 2008 2009 2010 2011 2012

1 There is only data available from 2010 and growth 2012-2013 for 2010-2012 a growth of 20% has been assumed (growth online market was 19% p.a. in these years)

2010 2012 20132011

~97,5 ~11 ~14

Turnover Marktplaats.nl1

In billions of euros

28%

http://fr.wikipedia.org/wiki/Fichier:BlaBlaCar.png

http://fr.wikipedia.org/wiki/Fichier:BlaBlaCar.png

http://en.wikipedia.org/wiki/File:Marktplaats.nl_logo.png

http://en.wikipedia.org/wiki/File:Marktplaats.nl_logo.png


Sustainability-Conscious Consumers Are Still Rare

Page: 61

Let alone retailers…

22% of the consumers have already adapted their shopping behavior:

• to environmentally conscious production

• animal-friendly produced products• under responsible working conditions• with real purchase rates

Especially younger, highly educated people are sensitive to sustainability-conscious purchasing

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=z2OU9w1QJCxz6M&tbnid=54amn-zetTIZ9M:&ved=0CAUQjRw&url=http://www.franchisedirectcanada.com/information/greenfranchises/greenfranchiseindustry/273/1337/&ei=dk-CUpzuOaWs0QWSjoHgDw&bvm=bv.56146854,d.d2k&psig=AFQjCNEtqkvi6o-7iCHZOfx1dz6FGBmMCw&ust=1384358118981588

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=z2OU9w1QJCxz6M&tbnid=54amn-zetTIZ9M:&ved=0CAUQjRw&url=http://www.franchisedirectcanada.com/information/greenfranchises/greenfranchiseindustry/273/1337/&ei=dk-CUpzuOaWs0QWSjoHgDw&bvm=bv.56146854,d.d2k&psig=AFQjCNEtqkvi6o-7iCHZOfx1dz6FGBmMCw&ust=1384358118981588

MEGATREND 5: IT’S A GLOBAL COMPETION

“Start with the customer and work backwards.“ Jeff Bezos, CEO Amazon


Cross Border E-commerce is Growing Rapidly

Page: 63SOURCE: EC (2013) Consumer Attitudes Towards Cross Border Trade and Consumer Protection

15

10

78

7

+21% p.y.

86

444

+19% p.y.

20122011201020092008

Consumers that bought products online outside of their own country in the last 12 months

Within the EU

Outside of the EU

Percentage


The UK, Germany and France Are in The Lead

Page: 64

with regard to cross-border e-commerce

SOURCE: Civic Consulting (2011); “Consumer market study on the functioning of eCommerce” in EC (2012) Bringing eCommerce benefits to customers

In which countries did you buy products/services online (%, 2011)?

Austria

Belgium

Denmark

Finland

France

Germany

Italy

Luxembourg

Netherlands

Portugal

Spain

Sweden

U.K.

Total

13

20

48

40

29

20

29

19

21

41

28

34

…

24

…

2

3

4

1

31

4

4

3

1

2

3

2

8

4

3

2

3

3

5

…

5

3

4

8

3

6

4

Italy

4

38

8

7

3

11

4

5

…

3

2

3

6

6

Nether-lands

2

0

1

1

1

3

2

0

2

0

0

2

3

2

Poland

1

2

2

2

5

4

7

2

4

21

…

3

8

5

Spain

1

1

22

22

1

2

2

1

1

1

1

…

2

2

SwedenUnited KingdomAustria

2

…

1

2

15

4

4

19

15

1

5

2

3

5

Belgium

0

0

…

5

2

4

2

1

2

1

2

15

2

2

Denmark

90

26

32

38

41

…

36

78

43

18

22

32

21

27

GermanyFrance

5

42

5

5

…

9

26

43

11

16

27

9

17

14

Country of origin

Country where products/services were purchased Percentage > 10%


The Americans Concur the World

Page: 65

And control more and more of the retail infrastructure


And the Chinese are coming!

Page: 66


Yet, It Is All About Opportunities

FINAL CONCLUSIONSAbraham Lincoln — 'The best way to predict your future is to create it'


Shopping On The Electronic Highway 1997

Page: 70


1997

Page: 71


1997

Page: 72


1997

Page: 73


We’re Moving Into A New Era

Page: 74

3D Printing

BIG DATA

Re-Economy

Shared Economy

Internet of Things

Anyway: Change Ahead!

GlobalizationSustainable Economy

Changing Consumer Behavior


It’s All About Innovation, Talent and People

Page: 75

Not the strongest but the most adaptable survive

!


The Future Is Yours

Page: 76

There’s a business case for everyone!

Source: Estimote iBeacon (http://youtu.be/sUIqfjpInxY)

Ecommerce Europe: Get Involved!

European ReportsReports include country profiles, trends and Infographics.

Reports contain countries● Eastern: Rom, Rus, Ukr, a.o.● Western: BeNeLux, Fra, Ire, UK● Southern: Gre, It, Port, Spa, Turk, a.o.● Northern: Den, Est, Fin, Lat, Lith, Nor, Swe, a.o.● Central: Aus, CR, Germ, Hun, Pol, Swi, a.o.

15+ leading e-commerce associations

© Ecommerce Europe May 2014www.ecommerce-europe.euinfo: [email protected]: [email protected]

Rue de Trèves 59-61 | B-1000 Brussels |Belgium Tel: +32 (0) 2 502 31 34


32%

WestCentralSouthNorthEast

$ 243.2 bn$ 127.7 bn

$ 55.8 bn$ 43.6 bn$ 26.4 bn

+15.6%+22.8%+18.8%+12.5%+53.0%

GOMSEC

GlobalOnlineMeasurementStandardECommerce

Round TablesMeetings in 8 European cities

for e-commerce experts and invitees

2, , +jobs directly or indirectly via e-commerce

550,000 +estimated online businesses

3.7 bn +number of parcels annually (f)

816 millionpeople live in Europe



Europe

$ 497.0 bn +19%

EU28

$ 435.2 bn +18%

69%

100%


http://www.ecommerce-europe.eu


THANK YOU!

[email protected]


Have A Great Global E-commerce Summit 2014!

Page: 79

Barcelona, June 8,9,10 2015www.e-commercesummit.com

Ecommerce Europe

[email protected]: @Ecommerce_eu

For reports: [email protected]

www.wijnandjongen.comTwitter: @wijnandjongen

http://www.ecommerce-europe.eu

mailto:[email protected]

http://www.wijnandjongen.com

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