WIHP seminar by Vincent Ramelli at WTM 2011
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We've gotten several requests for the presentation we delivered at WTM tech seminars. Most of the information in these slides have been taken from various articles and studies that we have published on http://www.wihphotel.com/mag so and the will be much more information related to these facts there.
Transcript of WIHP seminar by Vincent Ramelli at WTM 2011
The booking process
• Search
• Compare
• Choose
• Share
Search: How they found you
32.7% Friends and Family
27,9% OTAs
23,1% TripAdvisor
Compare: Where they went to compare
72,9% Search Engines
9,6%
Map Pages
7,3%
Review Sites
3% Travel Guides
Compare: How they compared
Compared
10 Hotel Websites
Over
6 days
Returning
3 times
Choose: How they decided
Value
Location
Comfort
Share: Guests become ambassadors
Bad Experience Good
Experience
Connecting the dots
Webdesign
Search Optimizing
Advertising Distribution Strategy
Social Media