wigo Presentation
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Transcript of wigo Presentation
roam the planet.
roam the planet.
encourages strong connection with the outdoors by providing the means and gear to launch your adventure.
the johnson family
the johnson family
The Johnson family lives in the city, but they have a great passion for the outdoors.
the johnson family
Richard, 32, is the father of the family and has a bachelor’s degree in business administration. He spends the majority of his time requesting and reviewing reports, preparing memos and writing briefs for agency heads. He is focused and goal-oriented. Richard has been in love with the outdoors lifestyle since he was a child when his father took him on camping trips. He also has an interest in hiking and kayaking.
the johnson family
Ann, 30, is the mother of the family. She has a degree in psychology and works at a public high school as a guidance counselor. Ann utilizes her potential by influencing high school students. While outdoors, she enjoys rock climbing, hiking and canoeing.
the johnson family
Their son Patrick is 9 years old, has never been camping and has little experiences with nature. He spends most of his time either at school or at soccer practice.
the johnson family
The Johnsons cannot afford to purchase all the equipment required to participate in these activities and they lack the space to store extra gear. To save money and space, they rent one of the packages from w i g o .
Many people share these same challenges accessing the outdoors.
Wander Into the Great Outdoors
core values
core values
Instil an appreciation of the outdoors for current and future generations
core values
Instil an appreciation of the outdoors for current and future generations
Strengthen the bond between participants and the outdoors
core values
Instil an appreciation of the outdoors for current and future generations
Strengthen the bond between participants and the outdoors
Emphasize the significance of getting away
core values
Instil an appreciation of the outdoors for current and future generations
Strengthen the bond between participants and the outdoors
Emphasize the significance of getting away
Provide the opportunity to strengthen relationships
core values
Instil an appreciation of the outdoors for current and future generations
Strengthen the bond between participants and the outdoors
Emphasize the significance of getting away
Provide the opportunity to strengthen relationships
Convenience and accessibility make it easy from start to finish comfortably
core values
Instil an appreciation of the outdoors for current and future generations
Strengthen the bond between participants and the outdoors
Emphasize the significance of getting away
Provide the opportunity to strengthen relationships
Convenience and accessibility make it easy from start to finish comfortably
Make it simple and convenient to comfortably adventure
core values
Instil an appreciation of the outdoors for current and future generations
Strengthen the bond between participants and the outdoors
Emphasize the significance of getting away
Provide the opportunity to strengthen relationships
Convenience and accessibility make it easy from start to finish comfortably
Make it simple and convenient to comfortably adventure
Offer access to our guide and resource network
objectivesMedia
website
mobile app
instructional videos
objectivesAdvertising / Marketing
print ads
banner ads
billboards
sides of buses
bus stop shelters
video spot
objectivesAccessible, friendly, easy 24/7 customer service
objectivesAccessible, friendly, easy 24/7 customer service
advertisements
website and mobile app
flagship outfitting shop
customer service
adventure catalog
office / storage
vehicle staging
equiptment staging
preparation / recovery
storage
mezzanine storage
identification tags
packages
base package:The Ford Escape Hybrid
summer activitiesCamping
Mountain biking
Kayaking
Canoeing
Fishing
Whitewater rafting*
Rock Climbing*
*guide only options
mountain biking
mountain biking
base gear: bicycles helmets+ advanced package clipless pedals / shoes higher end bicycles+ guided option
Wigo is the only outfitter that provides the complete adventure package to go.
is the only outfitter that provides the complete adventure package to go.
wigo process - chris
Projects
wordmark photography iPhone app billboards sound logo