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WiFiThe Critical Investment for Every Business

Businesses and consumers alike are exhibiting a ravenous hunger for WiFi. Constant, ubiquitous connectivity is the expectation, and people are taking prime advantage of it: The monthly average amount of time that the public spends online is about 70 hours, according to Nielsen. The craving for WiFi has not gone unnoticed, and businesses are responding by offering WiFi both to their employees and their customers. In turn, they are reaping benefits like:

1. Increased sales2. Higher customer satisfaction3. More productive employees4. Increased collaboration among employees

Serve Customers and ClientsFor businesses, WiFi increases customer satisfaction and loyalty for residents and travelers. Those who are passing through town need reliable, fast WiFi to stay in touch with colleagues, bosses, friends, and family. Likewise, in-town residents utilize WiFi in local establishments for business and pleasure. It’s common to see locals and travelers setting up an out-of-house, traveling “office” at a local coffee shop, restaurant, public space, or other establishment.

WiFi is unique in that businesses can delineate between guest access and in-house access by using server set identifier (SSID) technology. Visitors, customers, and potential clients can utilize a business’s guest WiFi, which is an open-access connection for any visitor within a select range. This guest access acts as added security for the in-house network by protecting the network password, and it also allows visitors valuable access to their own online materials. Businesses that offer WiFi not only attract more customers, but they also are more likely to develop customer relationships. A study by iGR found the following:

• 60 percent more customers spent more time at businesses that had WiFi• 50 percent spent more money at businesses that offered WiFi• WiFi increased foot traffic into the business

It’s not a surprise, then, that 75 percent of SMBs consider complimentary WiFi to be “important or very important” for their business and their customers, the study revealed.

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Boost Employee ProductivityCustomers are not the only individuals who respond positively to business WiFi. Employees, too, are increasingly finding that WiFi is an essential part of their jobs.

WiFi enables all of the following within a business:• Gather research: During meetings, employees can conduct online research quickly and/or send emails to others in or

outside the office to gather information necessary to pursue certain courses of action.• Be mobile: Meetings are not tied to a specific location; WiFi access within the business allows meeting members to choose

whichever location ideally suits their needs and goals. Employees appreciate the convenience and freedom that WiFi offers.• Collaborate: Employees are more likely to collaborate on an in-person, face-to-face basis in businesses that offer WiFi. The

best collaborations rarely happen across and over monitors. Team members are more likely to have creative, innovative collaborations when talking with one another on an individual basis and looking to their smartphones or tablets when they need to do so.

• Productivity: WiFi enables employee productivity. Employees are able to check email, calendars, and other online documents from anywhere they choose.

What’s the first step in implementing a WiFi solution for any business? It is finding a trusted provider that will install and manage the WiFi—at a cost that suits the business’s bottom line.

Spectrum Business WiFi SolutionsProviders like Spectrum Business recognize the value that WiFi presents to businesses and consumers, which is why Spectrum Business has launched Spectrum WiFi. This complimentary offering allows the provider’s business customers to offer WiFi to their customers—free of charge. In return, businesses will enjoy the following perks of Spectrum WiFi:

• The ability to connect any device to the business WiFi connection.• The ability for those on the private, internal network to access company files anywhere, anytime.• Always-on email access.• Speeds 10-times faster than DSL.• Dedicated, 24/7 support and complimentary installation.• Equipment, compliments of Spectrum Business, including the modem and wireless router.

Contract the Spectrum Business Partner Program today to discuss how Spectrum WiFi can create a domino effect of positive benefits for a business and its customers.

WiFiThe Critical Investment for Every Business