WidgetWebExpo Scott Rafer New York 2008

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Transcript of WidgetWebExpo Scott Rafer New York 2008

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Scott Rafer, [email protected]

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Widget ad formatsExpanding, streaming, and peeling down

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Widgets as ads

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New formats are a hard sell

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Ad sell-through

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83% of US display ads, i.e. $5.95B, sold for < $1 CPM in 2007

-- JP Morgan “Nothing But Net”

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Remnant

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Our first guarantee,> $500,000 paid to date

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> 37%Text Ad Here

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~ 65%

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A widget guarantee soon

~

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Massive data collection

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Get a network first

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Zemanta ReBloghttp://zemanta.com/popular

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PollDaddy Answershttp://answers.polldaddy.com

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Widget Futures

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http://lookery.com/signup +

[email protected]


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