2017 State of Marketing

2017 State of Marketing

What Happened in 2016?

Video Blew UP!• Over 300 hours of video were uploaded

to YouTube every minute.• 80% of Millennials used video when

researching a purchase.

2017 State of Marketing

What Happened in 2016?Video Blew UP!• 500 million people watched Facebook

videos every day.• More video content was uploaded to

the web in a month than TV has created in 30 years.

2017 State of Marketing

What Happened in 2016?Video Blew UP!• There were over 9 million live streams

on Facebook.

2017 State of Marketing

What Happened in 2016?Social Media Re-Asserted Its Dominance• Instagram grew to over 500 million

active users• More major brands started using

Instagram

2017 State of Marketing

What Happened in 2016?Social Media Re-Asserted Its Dominance• Facebook grew to over 1.8 billion users.• Number of Facebook advertisers

increased 50%• Facebook generated over $100 million in

ad revenue alone.

2017 State of Marketing

What Happened in 2016?Social Media Re-Asserted Its Dominance• Snapchat became the 2nd most powerful

social media platform in the U.S.• Snapchat has more users than Twitter,

Pinterest, and LinkedIn.

2017 State of Marketing

What Happened in 2016?Mobile Continued to Grow• iOS10 allowed images, gifs, and video to

be featured in push notifications. • 68% of companies integrated a mobile

marketing strategy

2017 State of Marketing

What Happened in 2016?Mobile Continued to Grow• Time spent on mobile apps increased to

90% of all time on mobile.

2017 State of Marketing

What Happened in 2016?Big Data Got Bigger• 63% of marketers reported increased

spending on data driven strategies.

2017 State of Marketing

What Happened in 2016?Everything Was About Content• Content marketing was the talk of

almost every marketing blog• Heavier focus on story telling,

actionable content, and social interaction.

2017 State of Marketing

What Happened in 2016?Big Winners of 2016 • Video• Social Media – Especially Facebook,

Snapchat and Instagram• Data-driven marketing

2017 State of Marketing

What Happened in 2016?Who Crushed It in Marketing• Gary Vaynerchuk• Ford Motors• Donald Trump

2017 State of Marketing

The Name of the Game in 2017

1: Increased Social Media Growth2: More Video3: Bigger Data

4: Hyper-Personalization

2017 State of Marketing

2017 Marketing Predictions

• Platform won’t change, but content will• Facebook, Instagram, and Snapchat will see

expanded growth and influence• Twitter might actually die….finally• Social selling will blow up

2017 State of Marketing

2017 Marketing Predictions• Snapchat will blow minds• Video will overtake text• Live video will become more dominant• 360 video will become more prominent

2017 State of Marketing

2017 Marketing Predictions• Hyper-personalization will be everything• Data will become increasingly crucial• Consumers will crave personal

experiences• Content will continue to grow

2017 State of Marketing

BOLD 2017 Predictions• Social media could begin take priority over

websites• We’ll start to turn the corner on apps• VR will be recognized as the next level of

digital marketing

2017 State of Marketing

What YOU Need to Do

• Stop sleeping on social media• Ditch the romance of past marketing• Get serious about data• Plan to make more video • Seriously consider an app• Work with WideNet

2017 State of Marketing

What YOU Need to Do

• Call Us: 256-241-6112• Email Tim: tim@widenetconsulting.com• Stay and talk• www.widenetconsulting.com – Free

Strategy Session