SPONSORSHIPPROSPECTUS

2013

Whetheryourbusiness is local, regional,nationalor international,manycom-

panies find sponsorship with Wichita Festivals, Inc. (WFI) a successful means of

gainingexposurefortheirproductsorservices.Riverfestcanprovideyourcompany

theopportunity to interactandcommunicateface-to-facewithyourtargetaudi-

ence.Currentmarketingtrendsshowtheimportanceofanintegratedmarketingap-

proachandtheimportanceofexperientialmethodstocapitalizeondollarsspent.

Nootherregionaleventoffersthereachoraudiencediversityalongwiththe

highattendanceofRiverfest.Withgreaterthan90%retentionrateamongsponsors,

weareconfidentparticipationismeetingtheirmarketingandcommunityaware-

nessobjectives.Inadditiontoastrongreturnonyourinvestment,sponsorshipalsoof-

fersmany intangiblebenefitswhich include theopportunity to interactwithyour

company’sdesireddemographicinameaningfulandmemorableway.

Wichita Festivals offers sponsorship opportunities ranging from $2,500 through

$50,000andcanbeforeventsthatlastafewhoursoruptoninedays.Letusworkwith

youtocraftasponsorshiptomeetyourcompany’sinitiativesandbudget.

Most sponsorship packages include:

Radio&TelevisionPromotion

PrintRecognition

Opportunityforemployeeinvolvement

Eventandon-sitesignage

StageAnnouncements

Hospitalityforstaff/employees/customers

VIPExperiences

Boththelargestspecialeventandthelargestcontinuousrunningfestivalinthe

stateofKansas,RiverfestfillsdowntownWichitawith9daysoflocalandnationaltour-

ingmusicalacts, theatricalentertainment,culturalandhistoricalevents, kid’sand

familyfriendlyactivities,foodcourts,riverevents,sportingevents,fireworks,aparade

andsomuchmore!A$5buttonistheonlypriceforadmissiontoalmosteveryevent

andvenue. Thebutton is seenasa representationof support forRiverfestand the

community.

MAY 31 JUNE 8THROUGH

DOWNTOWNWICHITA

Nootherregionaleventoffersthereachor

audiencediversityalongwiththeattendanceofRiverfest.“

“

Riverfestoffersawidedemographicthatvarieswitheacheventorday

AGE 20%21-30 36%31-45 24%46-55 21%56+

FAMILY 55%Married 60%havechildrenunder18livingathome

RACE 76%White 13%AfricanAmericans 5%Asian 6%other

INCOME40%under50,000 38%$50,000-$100,000 12%$100,000+

TodiscusswaysforyourcompanytobecomeinvolvedcontactCeliaCayless

at316.267.2817oremailsponsorship@wichitafestivals.com.

perhousehold

AlthoughwehearmanyreasonscompanieschoosetosponsorRiverfestevents,we

haveidentifiedthethreemostcommon,andhaveplacedeachofthesponsorship

opportunitiesinthefollowingthreecategoriesthatbestmatchthosereasons:

To create company awareness & show community support... Buildbrandawarenessandpromoteyourcompanyasagood

corporatecitizenbysupportingacommunityeventlikeRiverfest.

To allow employee involvement & show community pride...Helpingtoorganizeaneventwillbegreatforteam-building

asweworktogethertocreateaspecialevent.

To sample products & increase brand loyalty...Engagepotentialcustomerswithsamplingordrivetraffic

intoyourretaillocationbyofferingabounce-backcouponpromotion.

SEPTEMBER 13-15 - BRADLEY FAIR PARKWAY

Autumn&Artisanupscalejuriedartshowtakingplacealongthebeautifulparkway,

adjacenttotheBradleyFairshoppingcenter.Theevent,whichwillbecelebrating

its fourthyear in2013, typicallydrawsmore than15,000guestswhocome to shop,

eat,drinkandenjoythebeautifulsetting.Autumn&Artfeaturesoriginalartworkfrom

nearly100talentedvisualartistsfromacrosstheUnitedStateswhorepresent13dif-

ferentmediacategories.Livemusicandchildren’sactivitiesprovidegreatentertain-

mentwhileculinaryofferingsareprovidedbylocalrestaurants.Theweekendincludes

aninvitation-onlypreviewpartyFridayeveningandapublicshowandsaleFriday,

SaturdayandSunday.Admissiontotheparkwayisfree.

Autumn&Artcanprovideyouatargeted,affluentdemographic

AGE 32-65yearsofage

FAMILY Single&marriedadultswithamajoritybeinghomeowners

RACE Ethnicallydiversewithaninterestinart,travel,culture

INCOME Financiallysavvyandhighlyeducatedindividuals

AligningyourcompanywithAutumn&Artcanbegoodforbusiness.

TodiscusswaysforyourcompanytobecomeinvolvedcontactCeliaCayless

at316.267.2817oremailsponsorship@wichitafestivals.com.