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Transcript of Wi womens-alliance
Catherine Tryon Consulting
Marketing You and Your Business with Social Media
Wisconsin Womens Alliance Leadership Series
Presented by:Catherine Tryon Feb 28, 2011
Who is Catherine Tryon Over 20 years in the IT Industry
Over 15 years of Internet Marketing Experience
Entrepreneur, Trainer, & Speaker
Small Business & Social Media Consultant
Catherine Tryon Consulting
What We Will Discuss Today How Social Media Has Changed Business
and Traditional Marketing
Social Media for YOU and your business
Where to Start with Linkedin and Twitter
Catherine Tryon Consulting
Marketing
People Blocking Marketing
Catherine Tryon Consulting
Time to Rethink Marketing
Catherine Tryon Consulting
Interruption Marketing Permission Marketing
* Telemarketing * SEO* Trade shows * Blogging* Direct mail * Social Media* TV ads * Viral videos* Radio ads * Podcasting
Permission centric
Customer is in control
It’s a conversation, not a dialogue
The conversation has already started….
Social Media is Inbound Marketing
Catherine Tryon Consulting
Wisconsin Women Harnessing the Power of Social Media
Catherine Tryon Consulting
Know your audience, be clear about your objective(s)
Play with the tools yourself first Check out groups in various communities and see
what they are doing. Learn by emulating Participate in your own community Define the outcome and then pick the right tool
for the job Start with measurement in mind.
Catherine Tryon Consulting
Getting Started
Catherine Tryon Consulting
Catherine Tryon Consulting
Looking for a Social Business Network…
71% of respondents say that they use social networks to create professional contacts
56% of respondents say that they use these networks to promote their business
Catherine Tryon Consulting
So You’ve joined
Now what?
www.linkedin.com
The free social network for business professionals around the world.
60 million members
200 countries
Executives from all the Fortune 500 companies are Linkedin members
Catherine Tryon Consulting
What is Linkedin?
Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.
Increases your Google ranking
Research new people in advance of a meeting or event.
Catherine Tryon Consulting
Why Spend My Time Using LinkedIn?
Give or receive help from you connections.
This is your online resume
Give and request endorsements
Ask your connections for introductions
Catherine Tryon Consulting
Find a New or Better Job
New Hire? Does Linkedin match their resume?
Consultant? Do they have any recommendations?
45% of hiring managers said they check applicants social media profiles. Careerbuilder
Catherine Tryon Consulting
Research Applicants
Your Profile is like: A web page An online resume An advertisement for YOU!
It should be designed with Marketing YOU in mind.
Think of a Linkedin Profile as a Hub site for you and your company!
Catherine Tryon Consulting
Build Your Profile
Complete your profile to 100% as soon as you can
Connect with the people that you know
Give recommendations
Ask for recommendations
Join or start a group that interests you
Catherine Tryon Consulting
What to do after today…
For Your Business
Why is Twitter So Popular? Simplicity
Desktop and mobile applications
Your friends are there too
Mainstream acceptance
Celebrities keep us updated
Twitter is Not Just for Kids!
Local Businesses Using Twitter Viterbo University UWL Stephen Jerzak (17 yr. old musician) La Crosse Tribune WinonaDailyNews La Crosse Police WKBT & WXOW LAXSpartans 7RiversAlliance
Coulee Region Tweeters
Twitter Tools Search.twitter.com Tweetdeck.com Twitterlocal.net Twellow.com/twellowhood.com Hootsuite.com Mrtweet.com Socialoomph.com (formerly tweetlater.com) Twittergrader.com Hundreds of Mobile apps
What to do after today…
Create Your Twitter Plan Start following people you like and know Try out a few of the twitter apps and use the
ones that best fit your needs. Follow me @catherinetryon and I’ll follow
you right back! Join a conversation and have fun!
It’s all about community The most successful communities online tap
into our basic human nature
◦ We want to belong.◦ We want to make a difference in the world.◦ We want to be heard.
Create relationships that satisfy those needs.
Remember… Anonymity is giving way to authenticity.
Trust is the new Currency.
You bring your real life relationships with you online – consistent in both.
Be Transparent & real.
5 Ways to Succeed 1.) Have a plan
2.) Take small steps with a goal in mind
3.) Spend some time with the tools
4.) Track your progress and results
5.) Be flexible with your strategy
Community Management Program
You need a program to handle your Social Media Profiles while you manage your business.
Thank You! Phone: 608.843.2345
Email: [email protected]
www.facebook.com/catherine.tryon.consulting www.linkedin.com/in/catherinetryon www.twitter.com/catherinetryon