Wi-Fi Network Proposal - Herefordshire...

Wi-Fi Network Proposal April 2016

Wi-Fi Network Proposal

©2016 Arcom IT. This document contains information which is confidential and of value to Arcom IT. Arcom ITs prior

written consent is required before any part of this document is redistributed or reproduced.

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Table of Contents Section 1 Document Control ...................................................................................................... 3

Section 2 Distribution List .......................................................................................................... 4

2.1 Arcom IT Limited – Contact Details ..................................................................................... 4

2.2 Hereford BID – Contact Details ........................................................................................... 4

Section 3 Consortium Overview ................................................................................................. 5

Section 4 About Arcom IT .......................................................................................................... 6

Section 5 Executive Summary .................................................................................................... 8

Section 6 Requirements ........................................................................................................... 11

Section 7 Equipment Specifications .......................................................................................... 15

Section 8 Wireless Coverage .................................................................................................... 16

Section 9 Infrastructure ........................................................................................................... 24

Section 10 Packages / Return on Investment .............................................................................. 25

Section 11 Capital Costs ............................................................................................................. 30

Section 12 Service Charges ........................................................................................................ 33

Section 13 Backhaul Circuits ...................................................................................................... 36

Section 14 Time Schedule .......................................................................................................... 37




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Section 1 Document Control

SUBJECT: Wi-Fi Network Proposal

DOCUMENT NUMBER: 1.0

DATE: April 2016

PROJECT PHASE: Initial Proposal

CONTACT NUMBER 01483 505055

REVISION

DATE

CHANGES

AUTHOR

1.0 06.04.2016 Initial Document John Owen




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Section 2 Distribution List

2.1 Arcom IT Limited – Contact Details

NAME

TITLE CONTACT NUMBER EMAIL

John Owen Managing Director 01483 505055 [email protected]

Marc Roberts Technical Consultant 01483 505055 [email protected]

2.2 Hereford BID – Contact Details

NAME

TITLE CONTACT NUMBER EMAIL

Georgia Smith Director 01432 376830 [email protected]




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Section 3 Consortium Overview The team responsible for our bid for a new Wi-Fi system for Hereford City Centre consists of Arcom IT, Cisco Meraki, Purple and Emcor. Together, this team was responsible for the implementation of an almost identical solution at Woking, Surrey during the latter part of 2015. http://purple.ai/woking-borough-council-and-woking-shopping-turn-purple/ We would be delighted to host representatives of the Hereford BID team at Woking to see for yourselves the installation here, to discuss the common issues that prevail and to meet with the customer, the people responsible for the ongoing support and maintenance of the system, and a demonstration of the analytic and management tools we employ. Responsibilities are divided amongst the team thus:

Arcom IT – overall commercial leadership, project management, account management, professional services, support

Cisco Meraki – wireless and switching equipment, consultancy

Purple – analytic software, consultancy

Emcor – infrastructure deployment, facilities management, professional services, support The consortium is balanced with each member having specific skills sets and expertise which are complemented by the others. The installation at Woking has proved to be a resounding success and we would be delighted to offer our services to achieve a similar result at Hereford. We include an overview for Arcom IT below and for further background on our partner companies please visit: https://meraki.cisco.com/ http://purple.ai/enterprise/ http://www.emcoruk.com/

http://purple.ai/woking-borough-council-and-woking-shopping-turn-purple/

https://meraki.cisco.com/

http://purple.ai/enterprise/

http://www.emcoruk.com/




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Section 4 About Arcom IT

Arcom IT (Arcom) is a solutions provider established since 1998 for IT infrastructures. We enable your

business to succeed through the reliable implementation and support of productive and secure IT

solutions. We provide services to manage our customers’ entire IT infrastructures from servers and

desktops to applications, data and networks, both wired and wireless. We also help customers throughout

the IT investment lifecycle from initial strategy development and technology assessment, through to

design, procurement and implementation.

Arcom is committed to delivering outstanding customer service and our talented team of people and

structured processes enable us to achieve this. The services we deliver are designed to help our customers

to make better use of their IT - to improve their operational efficiency and reduce their operating costs.

Server & desktop Infrastructure Server Virtualisation Storage Solutions & Virtualisation Wireless Networks Infrastructure Services Cloud Based Services 24/7 Monitored & Managed Support

SharePoint & Web Design Services Local & Cloud Based Back-Up Solutions Disaster Recovery & Business Continuity Workforce Mobility Hosted Telephony Services Business Internet communications Telephone, Remote & On-site Support

Our Professional Services is made up of the best talent in the industry, enabling us to deliver the best

solutions, on time and within budget. We’ve been delivering complex IT infrastructure solutions since

1998 and we’ll bring this experience to your project and apply it to your specific business needs.

We have achieved the highest levels of accreditations from leading manufacturers and we’re experts at

integrating these technologies. We’ll work with you to understand your business objectives and processes

with the aim of identifying, delivering and ultimately supporting, the most appropriate solution for you.

We’ve been building long term relationships with the world’s leading technology vendors since 1998. Our

customers benefit from the strength and range of these partnerships:

Microsoft Silver Midmarket Solution Partner

Citrix Silver Partner

VMware Professional Partner

HP Preferred Partner

EMC Velocity Affiliate Partner

Dell Partner & IBM Business Partner

Cisco Meraki Authorised Partner

McAfee, Trend, Sophos, Kaspersky & Symantec

Veeam ProPartner

Purple Partner

Mimecast & Websense




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Section 5 Executive Summary

Arcom would like to thank Hereford BID for the opportunity to submit a proposal for the provision of a new wireless network covering the city centre. We are the ideal partner to work with the BID team in delivering the ideal solution having recently installed a public realm wireless network across the centre of Woking, Surrey that has an almost identical set of requirements. The Wi-Fi system installed throughout Woking town centre covers all of the major public areas and the entire Peacocks and Wolsey Place shopping malls with over 170 shops and restaurants, 2 theatres, 6 cinemas and 3,400 parking spaces (Surrey's largest covered shopping destination). Woking Wi-Fi provides free, fast and secure wireless connectivity for all residents, visitors and businesses alike. Employing Purple Wi-Fi analytic software on a base of Cisco Meraki hardware, the Council and Woking Shopping now benefit from detailed customer insights and analytics, whilst visitors will get more value from their shopping experience. Woking Borough Council has always recognised that Wi-Fi is a core component of their digital delivery strategy. Woking Shopping appreciates that their customers’ shopping experience is a priority, and that free Wi-Fi is not only needed, but expected. Management were also aware that other towns and competing shopping centres were already offering a free Wi-Fi service. Arcom was able to offer a solution that allows the Council to see a tangible return on its investment in the Wi-Fi infrastructure. Arcom discussed the Council and Woking Shopping’s requirements in detail, and decided that Cisco Meraki equipment running Purple Wi-Fi custom firmware would be the best solution. This also meant that remote management and monitoring was easily enabled. Arcom designed the network to provide optimum coverage and performance across the town centre and installed 31 Access Points all linked via a switching network to the fibre infrastructure. Internet connectivity is via the redundant Gigabit service located at the secure Arcom data centre situated at Export House in the heart of Woking. One aspect of the solution that is very important is the ability to log on via either a registration form, Facebook, Twitter or other social media applications. Using Purple Wi-Fi, users simply select the Wi-Fi network, or they are prompted to log-in using a social media account or a short form. Woking Shopping are able to ask customers for a Facebook ‘like’ or a Twitter ‘follow’, boosting their exposure on social networks and creating a real buzz about the centres. Each customer logging in to the free Wi-Fi gives their consent to allow data capture during the login process. This data is then securely stored in line with all current legislation and best practice. Woking can now offer visitors and shoppers a WiFi solution that’s free, fast and easy to use, whilst being able to access a built-in reporting and insights platform. The data builds on the existing database to communicate more effectively with users through e-newsletters, promotions and offers. This increases time spent in the town centre and gives visitors more reasons to shop in Woking.




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The following screenshots give a flavor of the power of the solution deployed: Screenshot 1: High-Level User Statistics




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Screenshot 2: Live User Location Feed – Jubilee Square

Screenshot 3: User Heatmaps




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Section 6 Requirements

The requirements for this project have been identified as per the table below.

ID Description Bidder Compliance

(Full, Partial,

None)

Scoring Criteria

1 All wireless access points shall be compliant with

appropriate industry standards

Y: Full Compliance –

Arcom uses Cisco

Meraki Access Points

Y = 1 N =

0

2 All wireless access points shall be capable of providing

a minimum of 100Mb/s

Y: all APs capable of

providing minimum

100Mb/s throughput

Y = 1 N (credible

rationale) = 0 N =

Bid Rejected

3 All wireless access points shall be capable of

managing available bandwidth

Y: automatic

bandwidth

management

Y = 1 N =

0

4 All wireless access points shall be configurable to

restrict access to authorised personnel

Y: fully configuarable

on a per user basis

Y = 1

N = Bid Rejected

5 Wireless access points shall be capable of diverse

data routing

Y: standard feature Y = 1 N =

0

6 Wireless access points shall provide sufficient signal

strength to guarantee outdoor coverage to 100% of

the Primary BID area identified in Figure 2

Y: initial survey

indicates required

concentration and

positioning of APs to

provide 100%

coverage

Y = 1

N = Bid Rejected

7 Wireless access points shall provide sufficient signal

strength to guarantee outdoor coverage to 100% of

the Secondary BID area identified in Figure 2

Y: initial survey

indicates required

concentration and

positioning of APs to

provide 100%

coverage

Y = 1 N =

0

8 Data backhaul shall be sufficiently sized to guarantee

90% of connected devices can receive a minimum of 2

Mb/s download in the busiest hour of the day

Y: data backhaul can

be sized as required to

meet this minimum

standard

Y = 1 N (credible

rationale) = 0 N =

Bid Rejected

9 Wireless access points shall be configurable to allow

access to be denied to specific devices

Y: specific devices can

be excluded

Y = 1 N =

0

10 Wireless access points shall be configurable to allow

for data traffic to be securely separated

Y: SSID and VLAN

technologuies can

enable secure data

stream separation

Y = 1 N =

0

11 Wireless access points shall be suitable for the UK

climate and outdoor operation

Y: fully tested and

compliant

Y = 1 N =

0

12 All elements of the infrastructure shall have a working

lifetime of 10 years or a clear upgrade path

Y: minimum 10 year

lifetime expected

Y = 1

N = Bid Rejected




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13 The WiFi network shall be configurable to support

both unauthenticated and authenticated access

Y: network can be

configured

accordingly

Y = 1 N

= 0

14 All wireless access devices shall be capable of

minimizing interference from and to other wireless

networks already in operation

Y: full site survey

completed before

installation will

determine optimum

positioning to

eliminate

interference from

existing systems

Y = 1 N

= 0

15 All equipment shall be capable of operating

24x7x365

Y: Full compliance Y = 1 N

= 0

16 All data gathered by the WiFi network shall be

accessible to the BID team at all times

Y: Secure portal

provided to access all

data

Y = 1 N

= 0

17 Data shall be gathered and presented in ‘real-time’

without the need for excessive transformation and

manipulation

Y: Intuitive user

interface means that

all data is easily

understood in “real-

time”

Y = 1 N

= 0

18 Access to data gathered by the system shall be

restricted to only authorized personnel

Y: permissions can be

restricted to

authorised personnel

only

Y = 1 N

= 0

19 Wireless Access Point availability shall be 95% of any

24hr period (excluding agreed maintenance)

Y: Arcom is currently

operating 99.5%

availability at other

sites

Y = 1 N

= 0

20 Access layer network availability shall be 95% of any



operating 99.5%


sites

Y = 1 N

= 0

21 Backhaul network availability shall be 95% of any



operating 99.5%


sites

Y = 1 N

= 0

22 Access to data (metrics, measures, reports, analytic

engines) shall be available during business hours 8:00

to 17:00

Y: available via the

portal at any time or

can be restricted to

the hours specified

Y = 1 N

= 0

23 All reported faults shall be repaired within a

maximum time of 24 hrs

Y: delivered under

SLA

Y = 1

N = Bid Rejected

24 The WiFi network shall be capable of ‘pushing’ data

to connected clients and shall be configurable to

allow for different types of push data alerts

Y: push alerts can be

configured for groups

and individual users

Y = 1

N = Bid Rejected

25 Data shall be gathered by the system and stored for

a period of not less than 3 calendar month days

Y: can be stored for

whatever period BID

team requires

Y = 1 N

= 0




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26 Data shall be gathered by the system to allow for reporting against the following measures:

• System availability

• Access control

• Bandwidth usage

• Footfall data

• Location based metrics

• Dwell time

• Demographic data about the connected

consumer

• Client device type

• Client device operating system

Y for ALL: Purple

analytic software

collects all of this

information (and

more) to allow full

control and tailoring

of service offered.

All = 5

8 measures = 4

7 measures = 3

6 measures = 2

5 measures = 1

4 measures = 0 <4 measures = Bid rejected

27 Data shall be gathered by the system to allow for reporting against the following measures:

• Age

• Gender

• Domicile (home location)

• Marital Status

• Interests

Y: system can be

configured to gather

this data and tailored

reports produced

All = 1

Partial = 0

N = Bid Rejected

28 The system shall be capable of integration with the following social media services:

• Twitter

• Facebook

• Instagram

• Linked-In

With the ability to ‘post’ data and messages to the associated social media service.

The system shall also be capable of integrating with

other emerging social media platforms which arise in

the future.

Y for ALL: we already

have this facility in

place at other

locations. We expect

to integrate new

social media

applications as they

emerge in the future.

All = 2

Partial = 1

N = Bid Rejected

29 The system shall be configurable to direct connected

clients to a dedicated

‘landing page’


= 0

30 The BID team shall have full and sole control of any

and all advertising offered using the wireless network

and devices

Y: Full compliance Y = 1

N = Bid Rejected

31 The contractor shall be required to fully support and

maintain the system for a period of 4 years with an

option for a further 5


N = Bid Rejected

32 The system shall be configurable to allow

geographical zones to be created that will allow

device location data to be correlated to a physical

area


= 0

33 The contractor shall be responsible for all necessary

permits, permissions, legal compliance and health

and safety matters related to the system

Y: Arcom can offer a

fully managed system

taking overall

Y = 1

N = Bid Rejected




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responsibility for

every aspect

34 The system shall be capable of carrying CCTV data

traffic and ensuring suitable quality of service

provision

Y: the underlying

infrastructure wil be

capable of carrying

several data traffic

streams including

CCTV

Y = 1 N

= 0

35 The contractor shall install all elements of the

infrastructure necessary for the operation of the

system


N = Bid Rejected

36 The system shall be capable of integrating with the

parking management systems used across Hereford

city

Y: Full compliance –

require further

information on

existing parking

system.

Y = 1 N

= 0

37 The system shall have diverse data backhaul

connections to eliminate this single point of failure

Y: the system can be

configured with

redundant backhaul

connections from

alternative carriers

Y = 2 N

= 0

38 The system shall operate as a ‘walled garden’

allowing access to only approved websites and

services

Y: Fully configurable Y = 1 N

= 0

39 The system shall be configurable to block or allow access to internet websites and/or services based on any combination of:

• Protocol

• TCP port

• Socket

• Address

• Keyword

• Filter list

Y: Fully configurable

to block of deny

access on any

combination as stated

Y = 1

N = Bid Rejected

40 The wireless network shall be configured as

heterogeneous single layer ensuring clients remain

connected to a single network whilst in proximity of

the BID area

Y: system will operate

as single network and

users will remain

connected as long as

in BID area

Y = 1

N = Bid Rejected

41 The system shall be inherently scalable such that

additional capacity can be added to support

additional client connections as and when the need

arises

Y: scalability is

ensured through the

modular architecture

that can be easily

expanded

Y = 1

N = Bid Rejected

42 The Network and Data elements shall be branded as

the Faster City project


N = Bid Rejected

42 Hereford BID shall have total Autonomy over the commercialisation of the service


N = Bid Rejected




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Section 7 Equipment Specifications

Arcom proposes Cisco Meraki MR72 external access points connected via copper cabling (Cat 5e / Cat 6) or or via advanced mesh technologies (to cover hard-to-wire areas and improve network resilience in the event of a switch or cable failure) to distribution switches comprising of Cisco Meraki MS220-8P devices. These provide power over Ethernet to the access points and connectivity back via fibre to the central core, consisting of a pair of redundant Cisco Meraki MS420 aggregate switches connected to Watchguard M500 XTM firewalls. Please see accompanying datasheets for full product information on each component in the system.

Architecture Schematic The core switches are connected via firewalls to the managed router(s) provided by the Internet Service Provider (ISP). Should the BID team choose redundant connectivity from two alternative ISPs, then connectivity will be as per the following:

Routers Firewalls Switches

INTERNET

WWW

User Tablet

User Laptop

Redundant Routers

Redundant Core Switches

Distribution Switch

Fibre Link

Copper Link

Access Point

User Smartphone

Distribution SwitchCentral Core




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Section 8 Wireless Coverage

From our experience of other city wide Wi-Fi deployments which we have in place there isn’t a standard algorithm that can be applied to determine the density of access points. At the densest end of our spectrum is Camden Town who have access points roughly every 10-15 meters within their stables market area which is providing lots of triangulation points and very accurate data. On the other end of the scale we have a customer who has access points placed 80+ meters apart in a linear street-based deployment format. What we find in this scenario is “pockets of dots” with a few points in-between where a probe has managed to be seen by two distant access points. This works in this customers scenario as they are already aware of where users are congregating but would like an understanding of the numbers. We believe that the BID team at Hereford would like to achieve something in-between these two extremes where there is a steady flow of users traversing the streets. This will keep costs realistic yet provide ample coverage and accurate reporting. Reading the terminology used in the tender document “footfall data across the BID area” and “and analyse movement around the bid area, including length of stay and zonal dwell time” suggests that the kind of analytics the BID team would like from Purples zone analytics would be “X users first start their journey on High Street West, if these X are then seen on High Street Central then X on Chruch Street etc)”. We can measure traffic flows through the wireless area identifying any “hot-spots” of large user concentrations. This is what we do at Woking. Data capture may include but not be limited to: Name / Gender / Age / Email Address / WiFi locations / Venues visited / Date / Time and Last seen, X Y Location as calculated by 2 or more Meraki AP’s, Logon Method: Registration Form / Social Media, Social Interests as per Social Profile. Purple Wi-Fi is fully ISO 9001 and ISO 27001 to protect corporate information and data. Access to the Purple Wi-Fi data shall be authorised by the BID team and limited to only named personnel for a specified purpose, thereby reducing the risk of inappropriate use of collected data. The ‘splash’ pages and initial web page can be specified by the BID team for an ‘area’ of the network relating to specific SSIDs. ‘Splash’ pages and redirection to web pages to be initially created and subsequently updated by Arcom. From the Meraki equipment, data capture may include but not be limited to: Mobile device type / OS, Web Application Usage / Length of time, Data Usage, Connected AP. CMX location analytics from the Meraki units are delivered to Purple Wi-Fi to map footfall in areas/zones and for devices to be mapped to areas/zones as they pass through, which can then be utilised as a marketing and advertising tool for retailers for number of visitors, time spent in the areas / zones email, marketing tools, for promotional voucher creation, etc. Arcom has measured (in metres) all of the streets identified on the map provided in the tender document.




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Primary Area Street Measurements

A: 110 B: 219 C: 183 D: 67 E: 176 F: 213 G: 153 H: 83 I: 90 J: 91 K: 132 L: 111 M: 203 N: 336

A

B

C D

E

F

G H

I J

K L

M

N




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Secondary Area Street Measurements

O: 188 P: 170 Q: 214

Arcom proposes that in order to fully satisfy the requirement as laid out in the tender document then a displacement of approximately 50m between access points is necessary.

O

P

Q




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Distribution Network – Logical Drawing (Primary Area)

A total of 10 distribution cabinets are required to be connected via fibre back to the central core.

Old Market

Wall Street

High Street West

Broad Street

Church Street

Commercial Road

Commercial Street

Maylord Shopping Centre

Primark

High Street

BID HQ




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Distribution Network – Logical Drawing (Secondary Area)

West Street

Bridge Street

Union Street

BID HQ

For the second phase, an additional 3 distribution cabinets will be required.




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Access Point Locations – Primary Phase




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Heatmap – Primary Phase

A total of 36 MR72 access points are required.




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Heatmap – Secondary Phase

A further 9 APs are proposed for the secondary phase.




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Section 9 Infrastructure

From our experience the development of the infrastructure is subject to how the BID team want to develop Hereford city centre. For example, Woking has a very progressive council and wants to own every component in its network. However, this does not suit everybody. We would be pleased to offer the benefit of our experience to guide the BID team through the various regulations and bureaucracy that govern the installation of sub-terrarium services. Arcom would review and survey subject to a number of options summarised below:

Does the BID team have access to ducts? If you do then it is about establishing the routes and where the central distribution will be (recommend BID offices).

What type of fibre? As the BID team wants to expand into other services and have the capability to scale upwards, then we propose multi-core fibre.

How much influence does the BID team have with the highways authority and what mandates are applicable that effect any civil works?

This information would best be resolved in a meetings or number of meetings to develop the appropriate solution. At this stage, costs are subject to the above as we require greater clarity on the make up of the city centre and the overall plan. Civil work is required to run fibre with the highest cost being in the actual highways (unless micro bore is approved). Expandability and future capacity will effect the type and cores of fibres to be used and then there is the question of where break-outs can be established for equipment and distribution. We caution the Hereford BID team strongly against selecting a fully meshed Wi-Fi solution that requires reduced wired connectivity to access points than a standard system as proposed by Arcom. This is because significant degradation in bandwidth and performance occurs with every hop back to the switch and consequently these types of Wi-Fi networks are absolutely NOT SUITABLE for a city centre deployment. Cisco Meraki recommend a maximum of 2 hops for meshed connectivity – only use for APs in locations that are unsuitable for cabling. A mesh network will not guarantee the uniform and consistent service levels as per the stated requirement.




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Section 10 Packages / Return on Investment

In order to sell packages to the business community in Hereford the service offered via the BID team must be both commercially attractive in comparison with traditional telecom providers (BT, Virgin, Talk Talk etc.) and offer a superior experience both in terms of installation and customer care. The following two alternative packages offer real value for commercial connectivity:

#1: Secure Connection for Business Description Provision of internet access into business premises (wired or wireless) with dedicated SSID and guaranteed bandwidth. Positioning Solution sits between dedicated fibre circuit (leased line) and FTTC (Fibre to the Cabinet e.g. BT Infinity)

Service Description Costs

Leased Line Direct uncontended fibre connection from local telco POP (point of presence) into customer premises. Regulated speed constrained by access equipment – e.g. up to 100Mbps or 1Gbps.

Typically range from £3,500p.a. for 10/100Mbps service to £30,000 p.a. for 1/1Gbps. In addition, installation costs (subject to survey) may add many £’thousands

Hereford Secure Connect Extension from fibre network using copper cabling for last few metres. Access speeds can be offered in blocks of 10Mbps with unique VLAN / SSID and uncontended.

See costings below.

FTTC (Fibre to the Cabinet) Marketed as high-speed fibre by telcos to domestic market primarily. Actually fibre to road-side cabinet then copper into premises. Speeds vary but download speeds much greater than upload making it unsuitable for business traffic.

Virgin Media - £45 pcm plus £15 pcm line rental

Benefits Customer

Low-cost uncontended internet connectivity with significantly reduced lead-times in

comparison with traditional telcos.

Hereford

Additional annuity revenue stream with minimal associated costs




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Process

Advertising and publicity of service via usual methods and publications to retailers and other

businesses (e.g. Hereford City Guide)

Expression of interest form (produced by Arcom) completed by prospective customer detailing

any special requirements (e.g. unique SSID, QoS, etc.) and returned to Arcom.

Survey of premises to determine:

o Optimum placement of additional AP devices (if any)

o Cabling requirements for connectivity back to local data switch

Proposal preparation – fixed price installation plus annual service charge

Acceptance by customer

Initial Project Meeting with customer agreeing timescales and any other factors affecting

installation.

Installation of cabling and equipment

Service initiation and onward support

Reporting (quarterly to Hereford BID) including commercials

Table 1: Implementation Costs

Task Owner Cost (£) Comment

Advertising & Publicity Arcom 0

Creation of Requirements Form Arcom 0 Internal marketing resource - not incremental

Cabling Arcom 150 Subject to survey – assumes copper run < 90M from local data switch port.

Proposal Creation Arcom 0 Internal sales resource - not incremental

End User Equipment (Wireless) Arcom 375 Meraki Access Point & Licence

End User Equipment (Wired) Arcom 475 Meraki Access Router & Licence

Total - £525 Wireless or £625 Wired (one-off fee) Table 2: Suggested Service Delivery Costs

Service Annual Cost (£) Comment

10MB Unique SSID 1,800 3 year term – invoiced monthly




QoS (for voice traffic) 360 Prioritises voice (VoIP) traffic and guarantees quality




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Suggested selling prices based on competitive analysis. Example – 30/100Mbps fibre circuit, 3 year term excludes installation costs.

Supplier Virgin BT 2Connect Daisy

Monthly Charge (£) 325 385 521 425

Annual Equivalent (£) 3,900 4,620 6,252 5,100

Quotations secured online on 20/01/16

#2: Extension of Hereford BID Wi-Fi Description Provision of secure connection over new Wi-Fi without additional access points. Benefits Customer

Low-cost internet connectivity with optional access to mobile analytic information for enhanced

customer satisfaction.

Hereford BID

Additional annuity revenue stream with minimal associated costs

Process

Advertising and publicity of service via usual methods and publications to retailers and other

businesses (e.g. Hereford City Guide)

Quotation – monthly charge based on fixed term.

Acceptance by customer

Service initiation and onward support

Costs

Item Cost (£) Comment

Arcom Support & Configuration 120 Per annum

Assume 5% annual interest

MONTHLY COST SUGGESTED RRP MONTHLY

36 months 11.57 £45

24 months 11.03 £60

12 months 10.50 £75




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Should the retailer require analytic data from Purple in addition to standard Wi-Fi, then the Hereford BID team may charge for this, at say £100 per annum, as an additional service. For example:

Purple Service

Item Arcom Cost Comment

Arcom Support 120 Per annum

Purple licence 100 Per annum

Assume 5% annual interest

MONTHLY COST SUGGESTED RRP MONTHLY

36 months 21.22 £70

24 months 20.21 £85

12 months 19.25 £100

Return on Investment Example – Basic Service without Purple

Take-Up - Basic Service 3 Year Contracts

Month Sales

Tot Month Rev

Month New Rev

1 2 90 90

2 3 225 135 90

3 4 405 180 135 90

4 5 630 225 180 135 90

5 6 900 270 225 180 135 90

6 7 1215 315 270 225 180 135 90

7 8 1575 360 315 270 225 180 135 90

8 9 1980 405 360 315 270 225 180 135 90

9 10 2430 450 405 360 315 270 225 180 135 90

10 11 2925 495 450 405 360 315 270 225 180 135 90

11 12 3465 540 495 450 405 360 315 270 225 180 135 90

12 13 4050 585 540 495 450 405 360 315 270 225 180 135 90

TOTALS 90 £19,890

Annual recurring income (month 13 onwards, assuming no other sales) £48,600

Summary As demonstrated above, Arcom has considerable experience in packaging internet connectivity solutions for local businesses and we would be pleased to work alongside the BID team in determining the most appropriate products for Hereford.




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Another revenue opportunity that arises from installing its own Wi-Fi network (rather than take one from a mobile airtime provider), Hereford BID will have the opportunity to charge the mobile operators for offering their service through your network. This is where the new 802.11u or " Passpoint " comes into play. All of the devices we have proposed support this standard. If you install your own WiFi service you will be able to charge each mobile operator for using your WiFi platform holding control of the service and more importantly keep a revenue stream rather than sacrificing this lucrative income for the deployment of an inferior network.

http://en.wikipedia.org/wiki/IEEE_802.11u

http://www.wi-fi.org/discover-and-learn/wi-fi-certified-passpoint%E2%84%A2




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Section 11 Capital Costs

Capital costs constitute three main areas comprising:

1. Infrastructure 2. Networking & Wireless Equipment including software and licences 3. Mobile Analytic software and licences

Infrastructure As the BID team will appreciate, it’s impossible at this stage to offer detailed costs for the infrastructure required (fibre circuits, cabinets etc.) without further in-depth discussions regarding the nature of any ducting and conduits already in-place. Subsequent to this we would look to conduct a detailed site-survey across the city centre identifying the most appropriate routes and locations for access points and data cabinets to house the distribution switches. The output from this exercise would be a detailed cost breakdown of both the civils works and materials required to implement the city-centre Wi-Fi as per the specified requirement. Networking Equipment As per our preliminary paper-based survey, we have specified 36 external access points to cover the primary area together with 10 distribution switches housed in cabinets across the city centre. These are linked back to a pair (for redundancy) of Cisco MS420 aggregation switches at the core. These in turn are linked to a pair of firewalls and onwards to the internet. Fully Redundant System (Primary Area)

QTY UNIT SELL TOTAL SELL

MR72-HW Meraki MR72 Cloud Managed AP 36 810.51 29,178.24

MA-ANT-20 Meraki Dual-band Omni Antennas 72 100.87 7,262.40

MS220-8P-HW Meraki MS220-8P L2 Cloud Managed 8 Port GigE 124W PoE Switch

10 636.13 6,361.33

MA-PWR-CORD-UK Meraki AC Power Cord for MX and MS (UK Plug)

10 14.69 146.93

LIC-MS420-48-3YR Meraki MS420-48 Enterprise License and Support, 3 Year

2 1,347.39 2,694.77

MS420-48-HW Meraki MS420-48 L3 Cloud Managed 48 port SFP+ Aggregation Switch

2 20,070.01 40,140.03

LIC-MS220-8P-3YR Meraki MS220-8P Enterprise License and Support, 3 Year

2 42.87 85.73

LIC-ENT-3YR Meraki MR Enterprise License, 3 Years

36 152.07 5,474.40

M500XTM3 WatchGuard Firewall M500 XTM 3 Year Bundle

2 9,996.00 19,992.00

ARCOM-PM Arcom Project Management Services 5 800.00 4,000.00

ARCOM-PS Arcom Professional Services - Configuration / Install

6 750.00 4,500.00

TOTAL (ex VAT) £119,835.84




CONFIDENTIAL

Standard (non-redundant) System (Primary Area)



MA-ANT-20 Meraki Dual-band Omni Antennae 72 100.87 7,262.40


10 636.13 6,361.33


10 14.69 146.93

LIC-MS420-48-3YR Meraki MS420-48 Enterprise License and Support, 3 Year

1 1,347.39 1,347.39

MS420-48-HW Meraki MS420-48 L3 Cloud Managed 48 port SFP+ Aggregation Switch

1 20,070.01 20,070.01

LIC-MS220-8P-3YR Meraki MS220-8P Enterprise License and Support, 3 Year

1 42.87 42.87


36 152.07 5,474.40

M500XTM3 WatchGuard Firewall M500 XTM 3 Year Bundle

1 9,996.00 9,996.00

ARCOM-PM Arcom Project Management Services 3 800.00 2,400.00


4 750.00 3,000.00

TOTAL (ex VAT) £85,279.57

Secondary Area Additions



MA-ANT-20 Meraki Dual-band Omni Antennae 18 100.87 1,815.66


3 636.13 1,908.39


3 14.69 44.07


9 152.07 1,368.63

ARCOM-PM Arcom Project Management Services 1 800.00 800.00


2 750.00 1,500.00

TOTAL (ex VAT) £14,731.34

Note: costs above exclude provision of cabinets, power management, ancillary cabling requirements – these would be included in infrastructure costs. Professional Services includes includes the rack mounting of servers and related equipment, installation of system and database software components, configuration of clustering and cross-connects, installation of the software, and loading of any initial customer data.

Networking equipment can be financed through Cisco Meraki 0% purchase scheme over 36 months.




CONFIDENTIAL

Mobile Analytic Software & Licences Purple have a 5 years for the price of 3 model that will fulfil the 4 year requirement and leave a spare year if the BID team decide to roll over after the initial term. Professional Services from Purple can assist in customising the solution to exactly fit your needs – for example, help with integrating the marketing aspect with the end user, successful access journey set up, data analytics and journey management assistance etc). As you can appreciate, every iteration is different. Primary Area

License type Unit Cost Quantity Total Cost

Enhanced per AP £375 36 £13,500

Location License per AP £185 36 £6,660

Secondary Area

License type Unit Cost Quantity Total Cost

Enhanced per AP £375 8 £3,000

Location License per AP £185 8 £1,480

These prices for 5 years inclusive of updates and any support requirements.

Additional Services Total Cost

1 x Map draw Large £800




CONFIDENTIAL

Section 12 Service Charges

Our service includes the Initial phase of the design, installation, configuration and testing of the Wi-Fi, access to the data centre and allocated rack space and internet connectivity and bandwidth allocation. This Initial set-up is separate to the ongoing service charge which covers the provision of service to ensure maximum availability and performance of the Wi-Fi system post-installation. The coverage for each WAP to be 100% within an agreed distance from the device thereby providing full coverage within the areas identified unless this cannot be achieved due to reasons out of Arcom’s control. Equipment will be covered by manaufacturer warranties. The network equipment shall be installed in secure locked racks designed for such use. Racks should be in secure locations with access security and will be located either in the Hereford BID central location and / or other locations within the city centre. Arcom will provide internet connectivity through an the Approved Internet Service Provider(s) from the equipment at the core facility The connectivity shall include routed high-speed connections a firewall for security and speed optimisation. Diverse routing and additional resilience shall be included under change control for future requirements Data access security shall be provided through managed firewall services with security on all web pages, a private network path for administration and SNMP monitoring, and fully hardened servers. Arcom will undertake the management of these services. The availability of all access points shall be monitored and managed by Arcom and we will be responsible for monitoring the compatibility of the equipment (including the software) used by the ISP and the equipment (including the software) used by end-users. The continuing services provided by Arcom include internet connectivity, load distribution management, security services, monitoring, back-up, release management and change control, and administration services. Arcom will provide, 24 hours a day and seven days a week, monitoring of the Wi-Fi service to detect and resolve outages. This includes firewall monitoring and intruder detection. We will develop the back-up schedule, perform scheduled back-ups, provide routine and emergency data recovery, and manage the archiving process for all data or configuration used to deliver the services. The back-up schedule shall include at least weekly full back-ups and daily incremental back-ups. In the event of data loss, Arcom will provide recovery services to try to restore the most recent back-up. Arcom will provide release management and change control services to ensure that versions of servers, network devices, storage, operating system software and utility and application software are audited and logged, and that new releases, patch releases and other new versions are implemented as deemed necessary to maintain the Wi-Fi Services. Arcom will be responsible for the administration of the Wi-Fi services in respect of arranging meetings, liaising with third party suppliers, the Hereford BID team and nominated partners. Production and distribution of agendas, minutes and reports.




CONFIDENTIAL

Calculation of the Charges Based on a 4 year term:

Service Monthly Cost

Maintenance renewal for Hardware 0

Licence renewal for Purple WiFi 0

License renewal for Meraki or other WiFi equipment 0

Infrastructure Support (Emcor)* 385

Arcom Remote Management of Public Realm WiFi 1,340

TOTAL £1,725

*excludes any damage caused either maliciously or by accident to the infrastructure fabric (e.g. broken cable due to civil works in road).

For a 9-year term a discount of 20% would apply bringing the monthly premium down to £1,380. Please note that Meraki and Purple licences would need renewing to accommodate this longer term. Power Consumption From the official figures included in the product datasheets:

Equipment Maximum Draw Minimum Draw Expected Draw*

Meraki MS420 Aggregate Switch 175W 45W 120W

Meraki MS220-8P Distribution Switch

888W 5W 75W

M500 XTM Firewall 75W 30W 55W

*expected draw based upon specification proposed

Based upon an electricity cost of 10p per kWh, and using the standard equipment specification for the Primary Area:

UNIT POWER DRAW QTY UNIT MONTHLY TOTAL MONTHLY

0 Meraki MR72 Cloud Managed AP*

36 0 0

0 Meraki Dual-band Omni Antennae*

72 0 0

75 Meraki MS220-8P L2 Cloud Managed 8 Port GigE 124W PoE Switch

10 5.76 57.60

120 Meraki MS420-48 L3 Cloud Managed 48 port SFP+ Aggregation Switch

1 8.64 8.64

55 WatchGuard Firewall M500 XTM 3 Year Bundle

1 4.32 4.32

TOTAL (ex VAT) £70.56

*power to access points is over Ethernet




CONFIDENTIAL

Estimated power costs over 4 years: £3,386.88 Estimated power costs over 9 years: £7,620.48 (Assumes 10p per kWh throughout period).

Service Availability Arcom will provide at least a 99.5% uptime service availability level (Uptime Service Level). This availability refers to an access point on the Wi-Fi network. Availability does not include customer-caused outages or disruptions or outages or disruptions due to force majeure events.




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Section 13 Backhaul Circuits

Arcom can provide backhaul circuits through any of our partner telecoms companies – BT, Exponential-e, Gamma or Virgin Media Business. We suggest that a 1GB fibre bearer leased line is more than adequate to start with and will provide for scalability as usage grows. The throughput on this line can be anything from 100MB to the full 1GB. We have provided some examples in this document. The BID team may consider duplicate lines from alternative providers to ensure redundancy. Our experience at Woking and other places has shown that the vast majority of public users do not utilise vast amounts of bandwidth from their surfing, email and social media activity. There are however some users who – having gleaned the free nature of the service – have significant data consumption over a period of time, though their bandwidth remains relatively low. Capacity for individual connections can be limited to a size and time period which would discourage excessive data downloads in a particular area, i.e. people streaming films. This can be adjusted by Arcom based on usage and monitoring and can form part of the monitoring information. Each new fibre leased line is subject to survey and the process for installation can take anything up to 60 working days. We recommend that Hereford BID make this one of their earliest decision points in the process for the new Wi-Fi network in order to achieve the timescales as stated in the RFP document. Based on a leased line to your offices in Saint Owen Street, which will house the core equipment:

Site Term Description Install Annual Monthly

HR1 2PJ

3 Years Smart Internet 200/1000mb FOC £ 15,960 £ 1,330







CONFIDENTIAL

Section 14 Time Schedule

The installation of the new Wi-Fi network across Hereford can be achieved in a realtively short timescale if the necessary infrastructure is in place. Once again, we caution against a mesh network as the topography of the city centre is particularly unsuited for the type of technology and service levels will vary widely. Mesh is only suitable for a maximum of 2 hops and can be used in those “difficult to reach” areas. Our experience at Woking has demonstrated that a solid infrastructure lends itself to a consistently high-level of service and easy expansion of the network to new areas and, if required, new technologies as they become available. The appropriate infrastructure can also carry traffic for other services such as CCTV and ANPR. High-Level Schedule of Works (post award agreement)

Description WHEN WHO

Full survey of city centre Week 1 Arcom

Discovery Phase for existing in-ground services Week 1 Arcom / Emcor

Sign-off on final plan & locations Week 2 Arcom / BID

Sign-off for backhaul services Week 2 Arcom / BID

Submission for any required permits and authorities Week 2 BID

Agreement for distribution locations Week 2 Arcom / BID

Infrastructure civils work commence Week 3 Emcor

Procurement of Active Equipment Week 3 Arcom

Off-site set-up of Equipment & Testing Week 5 Arcom

Phased roll-out of Equipment as per civils completion Week 6 onwards Arcom / Emcor

Implementation of Purple Analytic Software Week 7 Purple

Installation & Commissioning of Backhaul Services Week 8 Arcom

Configuration as per BID Requirements Week 8 Arcom

Testing Week 9 Arcom / BID

Go-Live Week 10

We believe that with the full cooperation of the appropriate authorities we can fulfil the project in 10 elapsed weeks – this may be shorter if the majority of infrastructure already exists (carrying CCTV for example) and allows for 2 weeks contingency against the BID team’s target date of 31st July 2016. The Arcom-led consortium has the experience of working together successfully at Woking and we will employ the same project management and technical team at Hereford to ensure the same conclusion.

END of DOCUMENT

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