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CopywritingCopywriting

Brand Brand StorytellingStorytelling

Interactive Interactive MarketingMarketing

20 years of20 years ofpharma sales and marketing experiencepharma sales and marketing experience

Social MediaSocial Media

Strategic Strategic SupportSupport

BrandingBranding

Body of knowledge onBody of knowledge oneffective communication techniqueseffective communication techniques

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• Storytelling for your business purposesStorytelling for your business purposes

• Shaping your brand message into an inspiring Shaping your brand message into an inspiring brand story that sticks, that sells!brand story that sticks, that sells!

• Creating breakthrough products only, such as Creating breakthrough products only, such as www.medi-circle.com , the first e-platform for , the first e-platform for medical consultants!medical consultants!

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SS In most cases, sales people only, are well informed about the In most cases, sales people only, are well informed about the brand objectives from the brand plan!brand objectives from the brand plan!

TT As a brand manager, you need to align As a brand manager, you need to align everyevery product team product team member on the brand objectives to ensure business success!member on the brand objectives to ensure business success!

AA Shape your 60 pages brand plan into a 1 page brand story so Shape your 60 pages brand plan into a 1 page brand story so every product team member would comprehend and retain the every product team member would comprehend and retain the brand objectives easily as if your brand story was a team brand objectives easily as if your brand story was a team compass!compass!

RR All product team members, from assistant to marketing manager, All product team members, from assistant to marketing manager, will strive for the same common objectives because you as a will strive for the same common objectives because you as a brand manager took everyone into your loopbrand manager took everyone into your loop

STAR: Situation-Task-Action-ResultSTAR: Situation-Task-Action-Result

Internal communication Internal communication of your brand plan!of your brand plan!

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SAMPLE

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SS In most cases, sales talks handle a product’s 3F’s: In most cases, sales talks handle a product’s 3F’s: Facts, Figures and Features!Facts, Figures and Features!

TT As a brand manager, you need to be aware that brand stories As a brand manager, you need to be aware that brand stories rather than brand data stick to the memories of your customers! rather than brand data stick to the memories of your customers!

AA Incorporate your product data in a compelling brand story and Incorporate your product data in a compelling brand story and speak human with your customers!speak human with your customers!

RR Your brand story will continue to live in the minds of your Your brand story will continue to live in the minds of your customers!customers!

STAR: Situation-Task-Action-ResultSTAR: Situation-Task-Action-Result

External communication External communication of your brand message!of your brand message!

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SAMPLE

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BrandstoriesBrandstories

Print AdvertisementsPrint Advertisements

Direct MailingsDirect Mailings

Brochures and other sales materialsBrochures and other sales materials

Commercials and Multimedia Commercials and Multimedia PresentationsPresentations

For the WebFor the Web

E-mail MarketingE-mail Marketing

Company Strategy DocumentsCompany Strategy Documents

Brand PlansBrand Plans

Press ReleasesPress Releases

Business PlansBusiness Plans

Company Values DocumentsCompany Values Documents

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Founder: Kristiaan Van WoenselFounder: Kristiaan Van Woensel

Website: http://www.thestoryhouse.beWebsite: http://www.thestoryhouse.be

Blog eyeforpharma: http://bit.ly/bjrie5 Blog eyeforpharma: http://bit.ly/bjrie5

Blog pharmaphorum: http://bit.ly/cbQMtFBlog pharmaphorum: http://bit.ly/cbQMtF

LinkedIn: LinkedIn: http://bit.ly/bnuHZHhttp://bit.ly/bnuHZH

Twitter: http://bit.ly/bnrvucTwitter: http://bit.ly/bnrvuc

Facebook: Facebook: http://bit.ly/9Ml7othttp://bit.ly/9Ml7ot

Feel free to contact us, so we’ll meetFeel free to contact us, so we’ll meetand see how we can support you withand see how we can support you withyour story or strategic business issue…your story or strategic business issue…