Why Your Business

Needs a Podcast Jose Rosado

Podcasting Consultant Show Host: The Angry Millennial

www.theangrymillennialshow.com info@theangrymillennialshow.com

New media isn’t all that new

•  internet culture gained popularity in the early 90’s

•  However Media is changing – how your customer

consumes content is changing as well

-  Newspapers + tv are being replaced by online blogs +

streaming services like netflix, hulu, + amazon

Generational News consumption Results from a survey of more than 2,000 Americans by Deloitte reinforce this:

But aren’t podcasts a niche?

Do people listen to podcasts?

Who makes up this niche?

Meet Andrew - a 29-year-old American male, with a $75k salary job

everyone here knows an ‘andrew’.

Why podcasting?

•  It’s all about your customers after all, right?

-  Give them free informative content to share

-  Help educate them on the services they need

-  Spread your industry awareness to build a household name

-  Continually accessible content; unlike radio or tv

-  Your message + content will always be there, enabling more

downloads, refreshers when customers want it, etc.

-  Show your customers you care about being relevant in the

media channels they partake in everyday

Why podcasting?

•  However, business is all about business:

-  Educating your client is always the biggest hurdle in any

business

-  Educate your clients before they walk in the door + start

building rapport & trust

-  Imagine paring down your customer interactions from 40 mins

to 20-25 mins instead

-  Less strain on your employees & More productivity for existing

clients

-  Rich media sites rank higher in seo rankings

-  Raising your rank in google leads to more prospective clients

seeing your company + new podcast

Why podcasting? Simply put: Access

•  Any great marketer will tell you, access is the name of

the game

-  The one huge constant across every industry: conferences

-  Imagine not only being able to get discounted access saving

both you and your business money, but having the vehicle

for interviewing influencers + experts about a topic of

choice

-  Suddenly, you’re more than the average consumer digesting

content, you’re getting unlimited access few others have to

make your own amazing content

Does Access really work? - guests

•  All we can give is our experience with this model:

-  Starting with our launch at PhotoPlus Expo just last year

we’ve been able to secure amazing guests such as:

-  Creativelive CEO + co-founder, Chase Jarvis

-  Photographer + influencer, jeremy cowart

-  Renowned retoucher, pratik naik

-  ‘The knick’ + ‘Guardians of the galaxy vol. 2’ actor, chris

sullivan

Does Access really work? - sponsors

•  But it’s not just about getting great guests:

-  Having awesome guests only helps spur the conversation with

why companies should sponsor ads on your show:

-  suddenly, you’re able to meet directly with manufacturers,

as press, to tell them about your show

-  Email, phone + teleconferencing are great but nothing will

ever replace face-to-face interaction

-  Show them you’re passionate + serious about the show

-  Sponsors help take the show to new heights + net you a

greater roi

Aren’t we too late?

No. - In fact

you’re right on

time.

Consumers want disruptive transparency

•  People are tired of being

bullsh*ted

•  While you don’t have to

curse, being upfront, honest,

and real will be eye-opening

•  Content is trending towards

live-streaming for that

reason – be genuine + not

overly polished; be

approachable

Be Willing to take the leap

Ready to start on this new & exciting journey?

Let me help you

•  We’ve gone over all the reasoning, but now let me help

you navigate the somewhat overwhelming task of

where to start & how to set and crush your goals:

Let me help you

-  How to get setup equipment-wise for less than $200 without

sacrificing quality

-  How to start the show within your current site, eventually

launching on itunes + stitcher, where the biggest audiences are.

-  Ways to try to land on itunes ‘new & noteworthy’ within the

critical first 8 weeks of your launch

-  Ways to build the show + audience:

-  Cross promoting other industry shows

-  Approaching industry-related sponsors you

already use

How I can help •  I’ll be able to walk your company through the process in two

ways:

1.  Help get your podcast up + running, with equipment, show format,

ramping up who will be taking over + even a roadmap to follow

2.  In addition to getting the show running, I will serve as host on a

contractual basis providing producer services + guest acquisition

Let’s get started!