Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Transcript of Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
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By Mike Essex@Koozai_Mike
86 BILLION FREE TOOLSWHY YOUR BRAIN IS THE BEST TOOL OF ALL
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There are:
in the brain
86BILLIONneurons
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So why are we so focused on tools?
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Tools are great at helping you focus
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But they can block out important noise
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We tested a link
building tool
We submitted 210 links
After 3 months
none accepted
REAL LIFE EXAMPLE
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We tested a link
building tool
We submitted 210 links
After 3 months
none accepted
REAL LIFE EXAMPLE
The tool made us feel great,
the reality was awful
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Tools presume a static market,
but we work in markets filled with rapid change
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The first ever
banner advert got 78% CTR
Now Facebook adverts
get 0.05% CTR
That’s a 99.93%
decrease!
RAPID CHANGE #1
Source: Andrew Chen
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RAPID CHANGE #1
The first ever
banner advert got 78% CTR
Now Facebook adverts
get 0.05% CTR
That’s a 99.93%
decrease!
What tool could prepare us for this change?
Source: Andrew Chen
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RAPID CHANGE #2
What tool could prepare us for Google updates?
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Why do we fill our heads with tools?
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We could learn to adapt instead
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Soft assets (brain power, networks, people) are
stronger than hard assets (tools, computers, cash)
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If you have the same tools as competitors
then what is your advantage?
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Without tools, what makes you irreplaceable?
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Creative Work
Skilled Work
Rote Work
Robotic Work
The Robot Curve Marty Neumeier
Non Creative Work is becoming robotic
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It’s not even that robots are becoming human.
It’s because humans are acting like robots.
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You don’t have to be a designer or an artist
to think or work creatively
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The way you absorb knowledge is what separates
a £10,000/yr job from an £85,000/yr job
Source: BrightonSEO
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“Get as much education as you can. Nobody can take that away from you.”
Eben Upton, Executive
Director of the Raspberry Pi
Foundation
Source: LifeHacker
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"Without creativity, there would be no progress, and we would be forever repeating the same patterns.”Edward de BonoPhysician, author, inventor and consultant
Source: Good Reads
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Creativity Is The Best Way To
Become Better Than Tools
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So How Can You Become More
Creative?
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FIND A SANCTUARY
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Employees at McLellan Marketing Group put a cone outside their office door when they want privacy.
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“I got more done in those 90 minutes than I had all week. And best of all….I felt great. I felt calm, I felt successful. I felt like I was back in control.“
- Drew McLellan
Source: Drew’s Marketing Minute
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Or find a room you can use for the task, block out the time and stick
to it.
Find a room where you can get some privacy and book it so no one else can use it during your time.
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"I guard my time fiercely and without apology,"Gary KellerAuthor of The One Thing
Source: Entrepreneur.com
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"I guard my time fiercely and without apology,"Gary KellerAuthor of The One Thing
Gary uses “Time Blocking” to get things done:
Block out four hours a day for one key task
Source: Entrepreneur.com
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SHRINK YOURPROBLEMS
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Broken Goal: Make something people want to read and share
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Better Goal: Make something that resonates
with people and captures their
interest
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Then break the goal into manageable steps
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Task Three (25
Minutes)
Task Four (25
Minutes)
Task Two (25
Minutes)
Task One (25
Minutes)
Task Five (25
Minutes)
Take a 15-30 Minute
Break
3-5 min
break
3-5 min
break
3-5 min
break
The Pomodoro Technique Francesco Cirillo
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Reward yourself for
accomplishments,rather than
saying:
“I have to get this done RIGHT
NOW!”
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Getting Things Done Workflow
David Allen
Source: LifeDev
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A place for everything and everything in
its place
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USE LESSRESOURCES
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Source: Snopes
Dr. Seuss wrote Green Eggs and Ham after his editor
challenged him to write using less than fifty words
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Vine shouldn’t work given how restrictive it is
but the six second limit is what makes it so exciting
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Delete Delegate Respond
INBOX ZERO
Defer Do
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MORE EMAIL TIPS
By Sane Box. Available at:
http://kooz.ai/email-hacks
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BEBORED
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Step Away From The PC
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And Breathe….
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I get my best thinking done
whilst walking my dog
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I was so bored getting the train to work
I wrote a 350 page book in 3 months
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“For kids, being bored is the best possible thing – it fosters imagination and self-entertainment, and lets them dream and think.” David PierceSenior Reviews EditorThe Verge
Source: Digitizd
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ABSORBMATERIAL
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“Reading Poetry Can Help You Learn How To Write Headlines”Lyndon Antcliffe
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Try blogs outside of your niche, or general blogs
like the excellent MBA Mondays
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Look at art and great visual illustrations -
Read “Information is Beautiful”
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We were inspired to create an Infographic on
“Business Books” after reading other articles
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Use Spotify on Radio mode
and listen to the lyrics
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Source: Life Hacker
The editors of Kotaku found “Music for Airports”
to be the best music for deep tasks and studying
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Talk to any children you know
and start thinking like a child yourself
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Source: YouTube
This Reddit video series explains complex topics
to five year olds – you’ll learn a lot too!
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Source: Twisted Sifter
Read about Life Hacks
(Why didn’t I know this sooner!)
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DO SOMETHINGNEW
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Sometimes just avoiding best practice
can yield game changing results
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Create videos to record your company knowledge
and discover how to use a new medium
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YOU NEEDFEEDBACK
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Find your own Simon Cowell
to tell you what needs to be improved
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Buzzfeed UK was created thanks to a Photoshop
mockup by Luke Lewis. He got hired too.
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If all else fails….
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COPY THEPRESIDENT
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“The president has three moments in his schedule that are unquestionably his: the morning workout, his dinner with his daughters, and the nighttime after his family falls asleep.”Sean BlandaAssociate Editor and Producer of 99U
Source: 99u
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Take control of your time
1
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Free your mind2
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Find inspiration3
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Make amazing things!
4
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IMAGE SOURCES2 - © vladgrin - Fotolia.com3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and-services-3717347http://everything-pr.com/content-marketing-tools/240289/http://dailytekk.com/2012/03/05/100-professional-social-media-business-tools-for-brands-and-marketers/http://www.slideshare.net/langwitches/70-tools-70-minutes4,5,8 - © alphaspirit - Fotolia.com11 - http://doghalloweencostumesshop.com/item_121/Penguin-Dog-Costume.htm / http://www.buy.com/th/alphakey-products-costume.html12,13 - © Rudie - Fotolia.com14 - © dimdimich - Fotolia.com15 - © Africa Studio - Fotolia.com16 - © Vibe Images - Fotolia.com18 - © charles taylor - Fotolia.com19 - © Gennadiy Poznyakov - Fotolia.com20 - http://www.brightonseo.com/uk-seo-salary-survey/
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IMAGE SOURCES21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg22 - http://www.flickr.com/photos/thehub/3700509015/in/photostream/ 25/ 26 - http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html27 / 62 - © Koozai.com28 / 29 - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg36 - http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif 44 - © Andrey Zyk - Fotolia.com46 / 47 - © Mike Essex48 - https://twitter.com/piercedavid50 - © Lonely - Fotolia.com52 - Information Is Beautiful56 - © lassedesignen - Fotolia.com57 - http://www.youtube.com/watch?v=rS1v3pn744058 - http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/63 - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg67 - http://www.flickr.com/photos/intelphotos/6763303437/
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REFERENCESSlides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughsSlide 20: http://www.brightonseo.com/uk-seo-salary-survey/Slide 21: http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-workSlide 22: http://www.goodreads.com/author/quotes/6980.Edward_De_BonoSlide 26: http://www.drewsmarketingminute.com/2008/09/unless-the-buil.htmlSlide 28: http://www.entrepreneur.com/article/226231Slide 36: http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif Slide 39: http://www.snopes.com/language/literary/greenegg.aspSlide 40: http://www.digitizd.com/2009/06/22/unplug-yourself-sparingly/ Slide 55: http://lifehacker.com/5365012/the-best-sounds-for-getting-work-doneSlide 57: http://www.youtube.com/watch?v=rS1v3pn7440Slide 58: http://www.twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/Slide 61: http://www.pointblankseo.com/creative-link-buildingSlide 67: http://99u.com/articles/7223/how-barack-obama-gets-things-done