Why you should NOT ignore G+ and Authorship
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Transcript of Why you should NOT ignore G+ and Authorship
Why you should not ignore G+By : Saijo George
Find me : +SaijoGeorge @Saijo_George
Who are youI am Saijo George.
I work as an internet marketer at Envato, the folks behind sites like ThemeForest, VideoHive, Tuts+ Network, Microlancer, etc.
I tryout new things on BestPremiumThemes.net ( new site ) – helps me learn new things.
• The rise of G+ as an important Social Network
• How G+ fits in to Google’s long term strategy
• Quick look at Knowledge Graph
• Authorship and its impact on SEO
We are going to look at
The rise of G+ as an important Social Network
• Lessons learned from Orkut, Buzz >> G+
• Quite aggressive about G+ Android >> SMS via Hangout, Youtube >>
Comments
• Engaging with Brands and Celebrities ( Toyota Collaborator, Hangouts
with NASA )
Registered Users 2013
What works on G+
• Rich media post including GIF
• Exciting new formats : +Post ads
• Google+ brings your Social Prowess to AdWords
• Give your users a richer experience for Branded Searches
How G+ fits in to Google’s long term strategy
Semantic Search
Google Authorship
Google +
Knowledge Graph
Knowledge Graph in Action According to Google, the information in the Knowledge Graph is derived from many sources, including the CIA World Factbook, Freebase, Wikipedia, Google+ Business Listing and more
You can help Google understand things on your website by using microdata, microformats, and RDFa . Popular Movies 2013
Olivia Wilde
G+ Authorship
G+ and Authorship is going to play a big role in search, both at a publisher and author level.
Authors – can use G+ Authorship to take ownership of a piece of content using their G+ User profile.
Publishers – can use the publisher tag to link to G+ Business Page
Google used to understand Websites NOT People, but G+ Authorship is changing all that .
Associating your G+ profile with content on prominent sites tells Google you are an expert in that niche and all your content in that niche will benefit from this.
Option 1: Link your content to your Google+ profile using a verified email address.
Option 2: Set up authorship by linking your content to your Google+ profile.
a) Link from your Google+ profile to your content
Setting up G+ Authorship
b) Link from your content to your G+ profile
add a link to your Google+ profile using the “rel=author” tag in the link.
<a href="https://plus.google.com/+SaijoGeorge? rel=author">Google</a>
No Authorship Image Yet ?• Test the Authorship Mark-up using the Rich Snippet Testing Tool
• Typically the page should contain a single article by one author
• Show a clear byline on the page, stating the author wrote the article and using the same name as used on their Google+ profile
• Its wise NOT to use authorship on home pages, product pages, category archive, contact pages, etc …. It’s meant to be used on content pages
• Wherever possible, use real first and last names to get author snippets, and try using that as the link to your G+ user profile ( with ?rel=author )
• Use your photo and not an avatar - Google prefers to feature a human who wrote the content.
?
Thank You
Feel free to reach out to me on : @Saijo_George with any questions you might have.
On you can circle me at +SaijoGeorge ( would be a happy camper if
you do )
Funnily enough I am also on LinkedIN
This slide is available on SlideShare ( please rate it if you find it useful ) , will add the link to it on the meetup page