Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint

• Success comes from knowing that you did your best to become the best that you are capable of becoming.

• - John Wooden

• Legendary Coach and inspiration to millions

The Battlefield has changed forever

Define Who You Are

• What are your most proficient soft skills?

• What are your most proficient technical skills?

• What type of culture do you feel is the most ideal setting?

• Are you a leader or individual contributor?

• Do you prefer a team environment or autonomous role?

• Do you prefer a risky or conservative culture?

• Do you value training and development?

Develop a personal marketing plan

What is in my marketing plan?

• Target the industries, culture, company size and location you want to situate yourself

• Choose four to six companies you feel are the best fit

• Focus on stability, revenue growth, potential for an M&A, personal development

• Develop a timeline for implementation

• Develop your personal brand How am I selling myself (Resume, blog, publications, network/community participation

• Align yourself with professional communities that will align you with the right relationships

• Launch!

Is my resume up to snuff?

A Strong resume is about balance

Resumes Tips and Tidbits

• Grab the reader immediately

• Stay away from generic summary or objectives

• Be very detailed with results and numbers

• Focus on specific technical skills including versions

• Stay consistent with type and font

• Stay consistent with the length of each job summary

• Use strong words (Led, Implemented) and try to avoid sideline player terminology (supported, helped, assisted)

• Be arrogant but remain tactful and professional. Be proud of your accomplishments and professional success

Tools for Success

Google Profile Your Virtual Business Card

HCI Human Capital Institute

Ning.com Where all communities come together

Start a Blog Share your knowledge with the world

Google Products They are your friend

Google Sites Develop a URL Resume Page

Custom Searches Find what you are looking for right at your fingertips

Blellow The potential future of professional micro-blogging

Twitter Still the King of micro-blogging

• How do I use micro-blogging for my job search?

• How many profiles should I have?

• How do I track information that is important?

• Is this a complete waste of time?

Aggregator sites to track my networks Try Plaxo

Facebook The age old dilemma between my professional and social life? What is appropriate?

Linkedin The King and Queen of Professional Networking

Social Diligence 30 Day Free Trial

Pipl.com

Tracking my traffic Now cyber stalking is getting fun

Going Up! New Metrics Tool (More Chart/Graph Friendly

Contact Information

• Mark A. Leon

• Talent Acquisition Specialist

• http://www.recruiterpoet.wordpress.com

• Email: [email_address]

• Phone: 612.812.5226

• Profile: www.google.com/profiles/markalex222