Why You Need PPC Experts When It Comes To ROI and Paid Search?

16
Why You Need PPC Experts When It Comes To ROI and Paid Search? By: Shweta Thakur

description

Reasons to Hire PPC Experts. How PPC Experts will help your business to save your ROI and to Increase your Paid Search visibility?

Transcript of Why You Need PPC Experts When It Comes To ROI and Paid Search?

Page 1: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Why You Need PPC Experts When It Comes To ROI and Paid Search?

By: Shweta Thakur

Page 2: Why You Need PPC Experts When It Comes To ROI and Paid Search?

What is PPC Pay-Per-click is the online

advertisement module, which drive the traffic to website, in which advertisers pay the publisher (website owner) when the ads is clicked.

Or in Other Words: PPC advertisement is a form of advertising where advertisers pay for visitors on cost per click basis.

By: Shweta Thakur

Page 3: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Advantages of PPC PPC ads can immediately generate visibility for your website by getting

you placed on SERPs of the desired keywords. PPC advertising is: • Definite• Flexible• Low Risk• Potential Customer• Result Oriented

By: Shweta Thakur

Page 4: Why You Need PPC Experts When It Comes To ROI and Paid Search?

10 Reasons For Hire PPC Expert keywords research Wrong ad copy- Low

conversion Technical Expertise PPC Terminology Confusing campaigns setting Good Landing page Experience Fraud clicks Latest changes Dedicated Time

By: Shweta Thakur

Page 5: Why You Need PPC Experts When It Comes To ROI and Paid Search?

keywords Research Effective keyword research and

analysis is the foundation of a successful ad campaign. PPC Expert can

Select Appropriate Topics for Campaigns

Create Seed Lists of Starting Keywords

Develop the Campaigns

By: Shweta thakur

Page 6: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Wrong Ad Copy- Low Conversion One of the main PPC Expert has ability to do strong competitive research

and analysis of ad copy campaigns. The wrong copy content not evaluate the conversion rate and hence increase the ROI.

By: Shweta Thakur

Page 7: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Technical Expertise PPC Expert analyze which placement and keywords are likely to bring the

conversion. For that tracking code are required to install and for that the basic HTML knowledge are required

By: Shweta Thakur

Page 8: Why You Need PPC Experts When It Comes To ROI and Paid Search?

PPC Terminology Do you know what all these

mean? Cost Per Impression (CPM) Cost Per Click (CPC) Cost Per Action(CPA) What is the difference between: Impression Views Hits These all terms are extremely

important for all the campaigns. Leave all the worries to your PPC Expert

By: Shweta Thakur

Page 9: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Confusing Campaigns Setting There are several potential setting

for optimum exposure of campaigns. Like

Target Location Network Partner Different Ad Groups

Without the clear understanding you can’t run successful campaigns.

By: Shweta Thakur

Page 10: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Good Landing page The less relevant your landing page, the more money is wasted. PPC

Expert knows better for the Landing page design Testing Its positioning

By: Shweta Thakur

Page 11: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Experience The prior experience with similar

clients is very helpful to execute a good campaigns. Then PPC Expert put all his/her knowledge into that particular campaigns.

By: shweta Thakur

Page 12: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Fraud Clicks There's need to watch your stats and log files for suspicious activity and

when you feel there is click fraud going on, you can report to the search engine and request a refund. Although search engines try to block click fraud, from time to time they will do audits and may give you refunds months later. This is only can be best executed best by PPC expert only

By: Shweta Thakur

Page 13: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Latest Changes All good online marketers stay up to date with the latest trends by reading

online news, journals, and/or forums. They may also attend industry trade shows several times annually or attend networking events. Campaigns are going to have a huge impact of this, and only PPC Expert can handle this.

By: Shweta Thakur

Page 14: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Dedicated Time

If the entrepreneur will busy with PPC technical terminology, then what else about his other work. Business man have not that much of time what PPC campaigns deserve, hence Hiring dedicated PPC Expert is the best and possible way to execute the campaigns.

By: Shweta Thakur

Page 15: Why You Need PPC Experts When It Comes To ROI and Paid Search?

Conclusion

Hire the good experience dedicated PPC Expert or agency who makes things easy and simple for you and you enjoy your ROI.

By: Shweta Thakur