Why you need a SWDIDA

Certainly, you know what your company does.

So explain it to me.

Can you make it simpler?

Sounds kind of generic.

Without lingo this time.

Would your employees say the same?

Perhaps it’s time for a ‘So What Do I Do Anyway?’

mini-pitch.

We call them SWDIDA’s because it sounds silly and you never forget it.

SWDIDA SWDIDA…

SWDIDA’s are 15 to 20 slides that capture

what you do in a way people never forget.

ImagineThey’re short, pithy thoughts about what makes you special.

Just like motivational posters. Except not total crap.

Add your SWDIDA to your Linkedin profile.

Use it as an email signature.

Social it out with lead tracking and analytics.

Turn it into your website.

Make it the ‘About Us’ of all your presentations.

Or simply use it to dominate your dull-witted

enemies enroute to global domination.

Praise

“I TOTALLY enjoyed Marc's process of getting clear on what we do.

It's not that we don't know what we do, we do it everyday. It's just that we are so close inside of what we do that it is hard to describe it SIMPLY to others.

Marc with his curiosity and "can-do" style asked us a bunch of questions, asked our customers a bunch of questions et voila, came up with a ppt. that SIMPLY PUT said it all.

Phew! What a breath of fresh-air to have an expert dissect our methodology and come back with a simple visual and descriptive layout that we can now spread out all over the globe.

Thank you Marc, send all of those fence-sitters directly to me so that I can push them over the edge to experience your brilliance!”

Renee Safrata VIVO

“Marc has that magical spark that we all strive for, but very few actually find.

He has a knack of looking sideways at your business and coming up with a gem of an idea which moves you from run of the mill to intensely unique.

Marc showed me how I should position myself so that, instead of spending weeks searching fruitlessly for clients, they now come looking for me (talk about a time/stress saver!).

As part of his efforts, Marc helped me put together a fantastically simple and effective presentation which summed up what it is I do in a compelling and unique way. Not only do I love (and feel proud of) my presentation but my clients love it too and I am now being constantly asked where they can get one.

On top of his inspirational insights, highly energetic personality and awesome sense of humor he's also a pleasure to work with and leaves you feeling ready for any challenge.

If I had met Marc ten years ago, I'd be a millionaire by now.”

David McArthur Morello Design

“I've had the pleasure of working with Marc on several projects now and he's in a league of his own when it comes to articulating a brand message that actually

reflects the company's core thinking.

What really sets him apart though, is his ability to bring the voice of the customer into the process, and create a bridge between what the company wants to

say, and what the customer can actually hear.

If you get the opportunity to work with Marc, take it... your customers will thank you.”

John McDonald Rampworth Capital

Want some?

Marc marc@yourultimatespeech.com

250-588-4170