Why You Need A Personal Brand and Web Site

Information Exchange Rate (IER)

Knowledge Production Rate (KPR)

The IER and KPR

Billions and Billions“Every minute of every day in 2014 the 3 billion Internet uses in the world…

• sent 204 million emails

• uploaded 72 hours of new YouTube videos

• made over 4 million Google searches

• shared 2,460,000 pieces of Facebook content

• downloaded 48,000 Apple apps

• spent $83,000 on Amazon

• tweeted 277,000 messages

• and posted 216,000 Instagram photos

118: average number of people applying for one job

118

20%: number of resumes with a spelling or grammatical error

118

94

20% of candidates get a phone interview

118

94

18

30% get invited for an in person interview

118

94

18

5

1 or 2 candidates considered as finalists/eligible

118

94

18

5

2

Offer is extended to one person

118

94

18

5

2

1

80% of job openings are never advertised

6.25 seconds: time someone spends reviewing your resume

Social Media Impact

Social Media Impact

43% of employers use social networking sites to research job

candidates

56% of managers are impressed by a candidate’s personal website

only 7% of job seekers actually have a personal website

THE TRUTH ABOUT SUCCESS

People see this

What

really

happens

Success

Hard work

Risk

Late nights

Struggles

Failures

Perseverance

Action

Discipline

Courage

Doubts

Change

Criticisms

Disappointments

Adversity

Rejections

Sacrifices

Persistence

http://www.yourliberalartscareer.com/exercises/personal-brand/web-site/