WHY WORLD-CLASS LAW FIRMS OFFER SCHOLARSHIPS
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Transcript of WHY WORLD-CLASS LAW FIRMS OFFER SCHOLARSHIPS
WHY WORLD-CLASS LAW FIRMS OFFER SCHOLARSHIPS (AND WHY YOURS SHOULD, TOO!)
Joye Law Firm • Personal Injury
• Charleston, SC
• Multi-year Scholarship Campaign
Millar & Mixon • Personal Injury
• Atlanta, GA
• Two Year Scholarship Campaign
• Directly Assists The Student & Family
• Garners Publicity for School/Team
• Creates A Bonding Experience
Around The Firm
• Supports Locals
Scholarships &
Community
• Pure Self-Promotion
• ONLY a Links Strategy
• Poor Design
• ONLY for PR
Scholarship DON’TS
Scholarships are NOT simply a
links strategy or solely for PR.
Scholarships help law
firms in a variety of
ways.
Fulfilling A Need
Brand Awareness
Public Relations
Social Media
Exposure
Website, SEO Value,
and Links
THINGS YOU MUST
CONSIDER TO START
A SCHOLARSHIP
PROGRAM
Things You Must Consider to
Start a Scholarship Program
• Types of Scholarships
• Types of Scholarship Entries
(essays, videos, artwork)
• Determine Your Prizes
• What Will the Timeline Be?
• Which Students Will Be
Eligible?
• Outreach is the Key to
Success
Types of Scholarships
to Consider
• Law Firm Scholarships
• High School Scholarships
• Athletic Scholarships
• Memorial Scholarships
• Awareness Scholarships
• Get Creative!
CREATIVITY IS YOUR ONLY LIMIT!
Things You Must Consider to
Start a Scholarship Program
• Types of Scholarships
• Types of Scholarship Entries
(essays, videos, artwork)
• Determine Your Prizes
• What Will the Timeline Be?
• Which Students Will Be
Eligible?
• Outreach is the Key to
Success
Tips For Running A
Successful Campaign
• Complete Firm Awareness
• Best Time For A Scholarship
• Electronic Application
• Involve Your Social Channels
• Determining the Scholarship
Winners
• Awarding The Scholarships
Work At It it takes dedication to get it right
Robust outreach efforts, coupled
with lots of contact.
QUESTIONS
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