WHY WHITEBOARD VIDEO IS THE PERFECT TOOL FOR EXPLAINING A COMPLEX CONCEPT

INTRODUCTION

Whiteboard Videos are being widely used for fulfilling different communication purposes. Research shows that Whiteboard Videos dramatically improve learning. They engage, educate and entertain- all at once. How?

Before we find that out, let us first understand how people try to grasp a complex concept when learning it for the first time and what tools best assist in making the learning process, effective.

MENTAL TENDENCY WHEN LEARNING A COMPLEX CONCEPT

Most new concepts are extensions or variations of existing concepts. When learning a complex concept for the first time, we tend to create mental associations of it with the concepts that we have known since long. This tendency of co-relating existing concepts with the one being learned, helps us absorb and consolidate the new information into our memories, in a faster and better way.

TOOLS THAT BEST ASSIST IN EXPLAINING A COMPLEX CONCEPT

Visual Representation

Understanding a complex concept often requires us to hold multiple ideas in mind.

Visual Representations (diagram/graph/image) assist in doing exactly that. Remember

how we were taught ‘resistance’ in Science classes? We still recall representing

‘resistance’ by a wavy line that intended to indicate ‘interruption’. Don’t we? Using a

visual representation method, a complex concept could be condensed into an

understandable representation, which makes it much easier to relate with the concept

and recall it.

Analogy

Analogy is an effective tool especially when explaining a complex concept to a beginner (or a layman).Using comparison, a complex concept could be explained in a short and precise manner.

HOW WHITEBOARD ANIMATION TECHNIQUE USES EITHER/BOTH OF THESE TOOLS TO

ENHANCE THE LEARNING PROCESS

Whiteboard Animation Technique gives the opportunity to build for your target group, a

dynamic visual representation (motion graphics). Needless to mention, it is a more powerful

communication tool than a static visual representation (still diagrams/images) since

essentially, it is a video. And all of us are used to watching videos (on TV, in Theatres) with

great willingness and total involvement. Video watching equates entertainment.

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What’s more insightful a fact is, since any visualization could be storyboarded and animated into a beautiful Whiteboard Video, it gives you the opportunity to build perfect understanding of your complex concept by using associated concepts, already-existing in the minds of your viewers. Basically, you could use the viewer’s tendency of co-relating old and new ideas, to the best of your advantage, by presenting ideas that could best relate to and be used for explaining your complex idea. In a nutshell, you could serve the viewers with the closest and most appropriate visualization that could help them understand your concept faster and better.

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In a way, a Whiteboard Video recreates the classroom setup. The voiceover acts as a replacement to the session-moderator and the animation part appears as a series of diagrams quickly being drawn (as though in real-time), right in front of the viewers’ eyes. This simulates a ‘learning environment’ that engages, educates and entertains the viewers, making their video-watching experience memorable! Isn’t that’s what you have been looking for? An environment that makes your TG willingly learn about your concept and how it could be benefitted from. Pull off an awesome Whiteboard Video and Educate, Engage, Inform, Inspire, Entertain or fulfill any other communication purpose of yours with a much higher chances of being heard & remembered! For, Whiteboard Videos are sure to get you recognition!

ABOUT AUTHOR

Swati Katariya works as the Content Marketing Manager at Phoeniixx Designs, a

New Delhi based Web Development & Marketing Firm that offers services in Website

Designing and Development, Animated Video Production and Online Marketing.

Original Article Source: http://goo.gl/6DfRNV