Why Websites Matter for Schools
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WHY YOUR WEBSITE MATTERS Erika Daggett, Chief Information Officer at Sycamore Community Schools Shane Haggerty, Owner/Director of Strategy at Great Heights Marketing + Communications Billy Fischer, Director of Business Development at Oxiem Interactive
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OHSPRA's Capital Conference presentation called Why Websites Matter.
Transcript of Why Websites Matter for Schools
WHY YOUR WEBSITE MATTERS
Erika Daggett, Chief Information Officer at Sycamore Community Schools
Shane Haggerty, Owner/Director of Strategy at Great Heights Marketing + Communications
Billy Fischer, Director of Business Development at Oxiem Interactive
WHY WEBSITES MATTER?
1. Decline in traditional media usage continues.
2. Fragmented audiences.
3. Increase in high speed internet availability.
4. Ability to “feed” everything into one place
“OLD” WEBSITES
1. Posted documents in PDF or Word.
2. Flash
3. Calendars
4. HTML Code
5. Static
“NEW” WEBSITES
1. Interactive & Dynamic
2. Social Media Integration
3. Content Management Systems
4. Social Sharing
5. Optimized For Search
6. Online Newsrooms
Why your website matters
1. Celebrations, promotions, publicity2. Information flow
3. Branding4. Content management
5. Measurement
Olathe Public Schools, 21st Century High School Programs site
Kansas
2011National School Public Relations
Association Award of Excellence
Olathe Public SchoolsKansas
Virginia Beach City Public SchoolsVirginia
http://www2.vbschools.com/gradwall/
2011National School Public
Relations Association Award of Merit
Cleveland Heights-University Heights City School District
Ohio
2011National School Public Relations Association
Award of Merit
Dayton Public SchoolsOhio
Ohio Hi-Point Career CenterOhio
2010Ohio School Public
Relations Association Award of Excellence
http://hipointjourneys.com/2010
Central Ohio PRSA Prism Award
What’s Next For Websites 3 Tips
3
1 Mobile Friendly Websites
Like it or not, you’re going to need a mobile friendly website.
Mobile Users > Desktop Internet Users Within 5 YearsGlobal Mobile vs. Desktop Internet User Projection, 2007-2015e
Source: Morgan Stanley Research
Inte
rnet
Use
rs (
MM
)
Today’s Trend: Mobile Websites
Future Trend: Make it responsive
2 Social Integration
Today’s Trend: Displaying Social Icons & Feeds
Future Trend: Deep Social Integration
Future Trend: Deep Social Integration
Institutional Integration3
Today’s Trend: Basic Integration
Future Trend: More than just a communications tool
Next Steps:1.Treat your website like a newsroom & keep content fresh.2.Integrate social, visual & live content into your website platform.3.Be proactive & prepare for the future of websites—mobile, responsive, interactive.
This presentation will be available at:
Facebook.com/ohspra
SAVE THE DATE!March 15-16, 2012
OHSPRA Spring Conference & Achievement Awards
ohspra.org
