Usability 2009 J T Burns1 Usability & Usability Engineering.
Why We Should Start Usability Testing Today. 1 Reason #1 We’ll uncover things like this…
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Why We Should Start Usability Testing Today
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Transcript of Why We Should Start Usability Testing Today. 1 Reason #1 We’ll uncover things like this…
Why We Should Start Usability Testing Today
1Reason #1
We’ll uncover things like
this…
2Reason #2
It Will Impact…
Sales
Leads
Customer Satisfaction
Customer Retention
3Reason #3
Analytics Aren’t Enough
Just Ask StubHub
4Reason #4
We Can Uncover
Problems Early
5Reason #5
Awesome Side Benefits
Faster ROI Measurement
No more waiting for lagging indicators like analytics.
Customer PerceptionWe can show we’re listening and responding.
LearningThis is a great market research tool. And we’ll learn
more about ourselves too.
6Reason #6
We Can Afford It(And can’t afford not to do it)
7Reason #7
It’s Fast & Easy to Get
Started
Tests Complete
in 1-2 Hours
And There’s a Research
Team If We Need Them
Questions?