Why We Respond to Placebos: Psychological Mechanisms of the Placebo Effect Prof. Irving Kirsch...
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![Page 1: Why We Respond to Placebos: Psychological Mechanisms of the Placebo Effect Prof. Irving Kirsch University of Hull.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649ceb5503460f949b76eb/html5/thumbnails/1.jpg)
Why We Respond to Placebos:Psychological Mechanisms
of the Placebo Effect
Prof. Irving Kirsch
University of Hull
![Page 2: Why We Respond to Placebos: Psychological Mechanisms of the Placebo Effect Prof. Irving Kirsch University of Hull.](https://reader030.fdocuments.us/reader030/viewer/2022032722/56649ceb5503460f949b76eb/html5/thumbnails/2.jpg)
Hypotheses• Global mechanisms
– Anxiety reduction– Faith and hope– Positive emotion– Therapeutic relationship
• Local mechanisms– Classical conditioning– Response expectancy
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Origins of the Global Hypothesis
Stress
Health
DepressionAnxiety
Inferences to Positive Emotions
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Correlates of Positive Emotions
• Longevity– Healthy Adults– AIDS patients
• Immune function– Risk of cold– NK cell cytotoxicity
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Inducing Positive Emotions
• Satisfaction with psychotherapy– Compassionate touch (Alagna et al., 1979)
• Recovery from surgery– A Room with a View (Ulrich, 1984)
• Cardiovascular recovery from stressor– Emotional content of film
(Fredrickson & Levenson, 1998)
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Augmenting the Placebo Effect(Kaptchuk et al., 2008)
• Irritable Bowel Syndrome• Wait list• Placebo
– 10 minute neutral 1st session• Augmented Placebo
– 45 minute 1st session– Warmth and Empathy– Positive expectation
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Symptom Severity
0
20
40
60
80
100
120
3 weeks 6 weeks
Improvement from baseline
Wait list
Placebo
Augmented placebo
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Quality of Life
0
2
4
6
8
10
12
14
16
18
3 weeks 6 weeks
Improvement from baseline
Wait list
Placebo
Augmented placebo
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Local Mechanisms
Simultaneous vs. Sequential AdministrationMontgomery & Kirsch (1996)
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Effect blocked by naloxone(Benedetti et al., 1999)
Intensity Unpleasantness0.000.050.100.150.200.250.300.350.40
Placebo EffectMontgomery & Kirsch (1996)
Sequential Silmultaneous
SMD
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• Global mechanisms– Anxiety reduction– Faith and hope– Positive emotion– Therapeutic relationship– Endorphin release
• Local mechanisms– Classical conditioning– Response expectancy
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Local Mechanisms: Expectancy Conditioningvs.and
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Conditioning Model of Placebo Effects
Active Treatment(US) Improvement
(UR)
(CR)Vehicle
(pill, capsule, etc.)(CS)
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Conditioned Enhancement of Placebo Analgesia(Voudouris et al., 1985; 1989; 1990)
Placebo cream
LessPain
Pain stimulus Pain
Before conditioning
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Conditioning Trials(Voudouris et al., 1985; 1989; 1990)
Placebo cream
Even less pain
Surreptitiouslyloweredstimulusintensity
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Old Classical Conditioning Theory(The Stimulus Substitution Model)
Conditioning trials
Conditioned response
Rescorla, R. A. (1988). Pavlovian conditioning: It's not what you think it is. American Psychologist
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Contemporary Conditioning Theory(Rescora, 1988)
Conditioning trials
Representationof US
(Expectancy)
Response
Other sources ofinformation
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Blocking the Conditioned Augmentation Effect (Montgomery & Kirsch, 1997; also see Watson et al., 2007)
0
0.5
1
1.5
2
2.5
Pain Reduction
Control Surreptitiouspairing
Informed pairing
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Conditioned enhancement of the placebo effect
(Montgomery & Kirsch, 1997)
00.5
11.5
22.5
33.5
44.5
Expected pain
reduction
Control SurreptitiousConditioning
InformedConditioning
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Correlation between Expectancy and Pain:
r = .70
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Pain Reduction with Expectancy Controlled(Montgomery & Kirsch, 1997)
Control Surreptitious Conditioning
Informed Conditioning
0
0.5
1
1.5
2
2.5
Pain RReduction
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Why Placebo Analgesia Cannot be an Automatic Conditioning Effect
• Humans– Placebo effects mimic drug effects
• Placebo morphine lowers pain
• Laboratory animals– Morphine CR: increased pain– Chlorpromazine CR: increased activity
• Conditioned compensatory responses
(Siegel, 1983; Siegel et al., 2000)
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A Two-Factor Theory of Placebo Effects
Therapeutic Relationship
OtherContextualFactors
Conditioning
Other information sources
Positive Emotion
Response Expectancy
PlaceboEffect
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A Two-Factor Theory of Placebo Effects
Therapeutic Relationship
OtherContextualFactors
Conditioning
Other information sources
Positive Emotion - depression - anxiety
Response Expectancy
OtherPlaceboEffects - pain alertness
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Antidepressants as Active Placebos
SSRI NDRI SSRE0%
10%
20%
30%
40%
50%
60%
70%
Response Rates
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Individual Differences
The Search for the Placebo Responder
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Ibuprofen and Trivaricaine
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The pain stimulus
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Session1
Second trial
First trial
Ibuprofen None
None Trivaricaine
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Session 2 (exactly the same)
Second trial
First trial
Ibuprofen None
None Trivaricaine
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Consistency of the Placebo Effect
Trivaricaine day 1 x day 2
Ibuprofen day 1 x day 2
Trivaricaine x Ibuprofen
.00
.10
.20
.30
.40
.50
.60
.70
.80
.90
.60
.77
.10
Whalley, Hyland, & Kirsch (2008)
r
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Personality Correlates• Experimental settings
– Dispositional pessimism predicts the nocebo effect (Geers et al., 2004)
• Clinical settings– Responding to “enhanced” placebo
associated with • extraversion• low neuroticism • openness to experience
• (Kelley et al., under review)
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A Two-Factor Theory of Placebo Effects
Therapeutic relationship
OtherContextualFactors
Conditioning
Other information sources
Positive Emotion
Response expectancy
PlaceboEffectPersonality?