Why use the media? Gideon Burrows. HOW THE NEWS IS MADE... Exercise Use paper, pens and the flash...

Why use the media?Why use the media?

Gideon BurrowsGideon Burrows

HOW THE NEWS IS MADE...HOW THE NEWS IS MADE...

ExerciseExercise

Use paper, pens and the flash cards Use paper, pens and the flash cards provided to create a diagram of the provided to create a diagram of the news gathering, editing and news gathering, editing and publishing process on a daily publishing process on a daily national newspaper.national newspaper.


NEWS NEWS JOURNALISTJOURNALIST

NEWS NEWS EDITOREDITOR

EDITOREDITORSUBSUBEDITOREDITOR

SR. SUBSR. SUBEDITOREDITOR

PUBLISHERPUBLISHER

COPYCOPY COPYCOPY

COPYCOPYON PAGEON PAGE

COPYCOPYON PAGEON PAGE

PRINTINGPRINTING






PUBLISHERPUBLISHER

PRINTINGPRINTING

NEWS MEETINGNEWS MEETING

11 AM11 AM






PUBLISHERPUBLISHER

PRINTINGPRINTING

EDITORIAL MEETINGEDITORIAL MEETING

4 PM4 PM






PUBLISHERPUBLISHER

EDITEDIT

PRINTINGPRINTING

SPIKESPIKE

TYPESETTINGTYPESETTING

SPELLCHECKSPELLCHECK

STANDFIRSTSTANDFIRST

HEADLINEHEADLINE

LEGAL CHECKLEGAL CHECK

LAWYERLAWYER

SPIKESPIKE

PICTUREPICTUREEDITOREDITOR

WEBWEBEDITOREDITOR






PUBLISHERPUBLISHER

PRINTINGPRINTING

PROOF READINGPROOF READING






PUBLISHERPUBLISHER

PRINTINGPRINTING

SPIKESPIKE

WHAT ARE WE GOING TO DO TODAY?WHAT ARE WE GOING TO DO TODAY?

So, where can we So, where can we influence this influence this

process? process?






PUBLISHERPUBLISHER

CORRESPONDENTSCORRESPONDENTSSECTION ‘EDITORS’SECTION ‘EDITORS’

AVENUES FOR SELLING STORIES IN...AVENUES FOR SELLING STORIES IN...

• The Editor & News EditorThe Editor & News Editor

• Special CorrespondentsSpecial Correspondents

• Junior news writers Junior news writers

• FreelancesFreelances

• Specialist news spotsSpecialist news spots

• ‘ ‘Soft’ news sectionsSoft’ news sections

WHAT IS THE NEWS?WHAT IS THE NEWS?

Questions to ask your story:Questions to ask your story:

• Why is it news for THEM?Why is it news for THEM?

• How can it be MADE news for them?How can it be MADE news for them?

• What DIRECT effect does it have on the readers?What DIRECT effect does it have on the readers?

• HOW does it make them mad, glad, sad?HOW does it make them mad, glad, sad?

MEET THE JOURNALISTMEET THE JOURNALIST

• LazyLazy• Wants an easy lifeWants an easy life• Works strange hoursWorks strange hours• Experts in their fieldExperts in their field• Desperate for exclusivesDesperate for exclusives• Often can’t work ‘in the field’Often can’t work ‘in the field’• DOES want storiesDOES want stories• Not the final word on a storyNot the final word on a story


THE COST THE COST OF BRICKS OF BRICKS

IS GOING UPIS GOING UP


““Self-employed Self-employed builders could see builders could see their profits hit, as they their profits hit, as they are forced to pay up to are forced to pay up to £800 more to build the £800 more to build the average home.”average home.”


““Sandy Housing, Sandy Housing, developer of the developer of the Springwater Estate on the Springwater Estate on the Thames Gateway, could Thames Gateway, could face spending £3 million face spending £3 million more than planned, more than planned, thanks to the rising cost thanks to the rising cost of bricks.of bricks.

““Sandy said it may look Sandy said it may look abroad for cheaper abroad for cheaper materials.”materials.”


““Home buyers waiting to Home buyers waiting to move into plush new move into plush new homes on Gordeon homes on Gordeon Brown’s flagship Thames Brown’s flagship Thames Gateway could face Gateway could face another three months’ another three months’ wait as builders look for wait as builders look for cheap bricks abroad.cheap bricks abroad.

““Builders have gone to Builders have gone to Poland.. Poland..

ExerciseExercise

• The Government is providing grants of up to £2,000 to help The Government is providing grants of up to £2,000 to help parents set up childcare businesses in their local communitiesparents set up childcare businesses in their local communities

• There’s £2 million on offer altogether, over two yearsThere’s £2 million on offer altogether, over two years

• Areas of deprivation will be eligibleAreas of deprivation will be eligible

• Companies will have to be not-for-profit, but can be attached to Companies will have to be not-for-profit, but can be attached to charitiescharities


• Journalists love real exclusivesJournalists love real exclusives• Provide imagesProvide images• Use NEWS IN BRIEF (NIBs)Use NEWS IN BRIEF (NIBs)• Aim at slotsAim at slots• Use case studies to sell the in the storyUse case studies to sell the in the story• Sometimes it’s just luckSometimes it’s just luck

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Why use the media? Gideon Burrows. HOW THE NEWS IS MADE... Exercise Use paper, pens and the flash...

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