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Why Use Social Media to Grow Your Business by Libby Webb
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Transcript of Why Use Social Media to Grow Your Business by Libby Webb
Guest Speaker: Libby Webb, BSBA MIS 1994 University of Alabama Huntsville Student Advertising Federation
Using Social Media to Grow Your Business
Technology Professional turned Entrepreneur
25 yrs in Mfg Sector - 10 yrs. in Information Technology
2008 We purchased New Market BBQ
2010 left corporate to be full time entrepreneur
2010 Helped with SJP Playground Project using a FB Page
Raised $130K in 7 months
Over 2,000 Fans
2011 Focused on restaurant business – grow the value of our
business by increasing our Fanbase and exposure locally.
“Helping other people is what comes naturally for me.”
Guest Speaker: Libby Webb, BSBA MIS 1994
That’s where customers are spending their time…
Over 50% of the world’s population is under 30-years-old
Social media is the #1 activity on the web
90% of consumers trust peer recommendations
Only 14% trust advertisements
The reality: We don’t have a choice on whether we do social media, the question is
how well do we do it.
Traditional marketing is no longer working like it used to
Even News is being consumed through Social Media
Purchasing decisions are being made & executed every minute on Social Media
Why Social Media in Business is Important
The backbone of the strategy we used is called
creating “Earned Media” or “Social Proof”
Earned media is having your customers and advocates talking favorably about your brand.
• Also known as: creating “Buzz” or positive “Word of Mouth”
According to Nielsen’s latest Global Trust in Advertising report
that surveyed more than 28,000 internet respondents in 56 countries, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.
That’s 9 out of 10 people!
Why Social Media
Accomplishments – New Market BBQ
June of 2008 bought existing restaurant
Established an online presence which did not exist
Website, Google, FB, Twitter, YouTube, Instagram
Warp speed – Focused & gained 1,000 fans on FB
Aug 2012 installed Fan Review App & launched Contest
Had 2,100 fans at this time – NO EMAIL LIST
Now at 14,300+ fans – Generated 250+ Fan Reviews, 900+
email subscribers & Revenue is up 40% from 2008
We have created a “destination” eatery & online
community of Raving Fans that help us grow every week!
Libby Webb
Libby Webb Keys to Success
Build Community Online around your cause, business
or purpose & build relationships
Host Google Hangouts and Contests to raise awareness
and deliver VALUE – integrated approach
Provide ways for your customers to engage with you
Work Fan Reviews into your process
Partner with other business’ to help cross promote each other
Build an Email List and continue to deliver value
Encourage sharing of your content / teach the behaviors your
want / need your fans to execute
Connect with me online at www.libbywebb.com and join me
at one or all of my Social Channels.
Join me LIVE every week at www.livewithlibby.com and
Hangout with me and learn some awesome Social Media &
Life Strategies that you can apply to your business.
THANK YOU!!!
CLICK HERE =>> TO WATCH THE REPLAY OF THIS HANGOUT
Libby Webb