Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring...

60

Transcript of Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring...

Page 1: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays
Page 2: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Why TV?

Page 3: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

28.0

19.9

16.8

1.8 0.5 0.3

26.9

19.2

15.8

1.8 0.2 0.3

TV Internet Radio Daily Newsp Magazine Com Newsp

Winter/Spring 2016 Winter/Spring 2017

Sources: Television: Numeris PPM, Total Canada, Total TV, Consolidated, All Locations, Mo-Su 2a-2a, Weeks 18-39 (Dec 26, 2016 – May 28, 2017) | Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper: Numeris RTS Canada Spring 2017 | Internet Weekly Hours: comScore Media Metrix; Multi-Platform; Jan – May ‘17. * Note: Numeris population estimates used to calculate average weekly hours per capita.

The Quarterly – Winter/Spring 2017

Adults 18+

TV Is Still The #1 Media For Time Spent

Page 4: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

TV Dominates Reach And Time Spent

The Quarterly – Winter/Spring 2017 Sources: NumerisPPM; Total Canada, Total TV; Mo-Su 2a-2a; Weeks 18-39 (Dec 26, 2016 to May 28, 2017), A18+ | comScore Media Metrix Multi-Platform, A18+, Jan –May 2017, [M][1] YouTube.com [C0] Facebook.com, [M][0} Instagram.com, [M][0] Twitter.com, Google Sites

Page 5: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

26.9

2.6 2.2 1.3 0.4 0.1

TV Facebook Youtube Netflix Instagram Twitter

Average Weekly Hours

Adults 18+

Time Spent With TV Is More Than Three Times That Of All Social Networks Combined

The Quarterly – Winter/Spring 2017 Sources: Television:Numeris PPM, Total Canada, Total TV, Consolidated, All Locations, Mo-Su 2a-2a, Weeks 18-39 (Dec 26, 2016 –May 28, 2017) | Netflix: Numeris Diary, Spring 2017, M-Su 6a-2a | Internet Daily Reach, Radio, Daily Newspaper, Magazine, Community Newspaper:Numeris RTS Canada Spring 2017 | Internet Weekly Hours:comScore Media Metrix; Multi-Platform; Jan –May ‘17. * Note: Numeris population estimates used to calculate average weekly hours per capita.

Page 6: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Why CHCH?

Page 7: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

CHCH Offers A Unique TV Opportunity

Hamilton Niagara Region

• CHCH is the only local TV station in the Hamilton Niagara region,

Canada’s 5th largest TV market (the Top 4 markets have at least 5 local stations).

• Our news is #1 by a long shot and the only relevant local news in this market.

• One local voice to reach a market of over 1.2 million consumers.

Toronto & Beyond

CHCH has been on the air for over 60 years and is proud to be one of

Canada’s few remaining independent TV stations. We are uniquely positioned

to deliver unrivaled news coverage in our local Hamilton Niagara market while

also delivering regional Ontario coverage with a strong lineup of US

simulcasts, recognizable syndicated programs and popular movie titles.

• With wide appeal programs like 60 Minutes, 20/20, 48 Hours, & Empire, CHCH

reaches millions of viewers weekly across Toronto and the rest of Ontario.

Page 8: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Exciting Additions To Prime-Time This Year

Page 9: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Prime-Time Stalwarts

Entering Its 50th

Season This Fall

Entering Its 29th

Season This Fall

Entering Its 40th

Season This Fall

Page 10: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Oprah Is On CHCH!

Oprah Winfrey has joined the 60 Minutes

team as a special contributor.

Page 11: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Prime-Time Schedule

Note: Blue Indicates US Simulcast

Highlighted = US simulcast programs

Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 PM

6:30 PM

7:00 PMTeens 101 (Mar

3rd)

7:30 PM Andpop (encore)

8:00 PMBetty White's Off

Their Rockers

8:30 PMFresh off the Boat

(S-ABC)

9:00 PM Last Man Standing

9:30 PM Dr. Ken

10:00 PM Community

10:30 PM Hoff the Record Andpop (Mar 22nd)

11:00 PM

Genius

(March 12th)

Tudors (April 30th)

X-Files (April 16th)

Empire (S-Fox)

(new episodes

return March 28th)

Evening News at Eleven

CHCH at the

Movies

Documented

(Hosted

Documentary

Features)

CHCH at the

Movies

20/20 (S-ABC) 48 Hours (S-CBS)

Bones

The Night Shift

Sunday

Blockbuster

Evening News at Six

Evening News at Six

Inside the Story (encore)

Right This Minute 60 Minutes

(S-CBS) Inside the Story

Page 12: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Classic Fun During The Day

Page 13: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Solid Daytime Simulcasts

In Simulcast With Peachtree In Simulcast With WGRZ Buffalo

Page 14: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Daytime Schedule

Note: Blue Indicates US Simulcast

Highlighted = US simulcast programs

Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 AM

6:30 AM

7:00 AM

7:30 AM

8:00 AM

8:30 AM

9:00 AM

9:30 AM

10:00 AM

10:30 AM

11:00 AM

11:30 AM Brain Games Brain Games

12:00 PM Science of Stupid Science of Stupid

12:30 PM

1:00 PM

1:30 PM

2:00 PM

2:30 PM

3:00 PM

3:30 PM

4:00 PM

4:30 PM

5:00 PM

5:30 PM

Matinee Movies

Dateline (S-NBC)

Incredible Dr. Pol (Pets)

Batman/Soap (May 24th)

Bewitched

The Monkees/Barney Miller (April 20th)

Mary Tyler Moore Show/Who's the Boss? (May 10th)

Justice with Judge Mablean (S-WPCH)

Justice with Judge Mablean (S-WPCH)

Morning Live

Paid Programming

Charlie's Angels (March 28th)

Inside the Story (encore)

Newhart/Batman (May 24th)

Megafactories Megastructures Car S.O.S

Page 15: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Weekly Reach

Toronto/Hamilton EM: 1.9 million

Ontario Balance: 1.3 million

Total Ontario: 3.2 million

The Rest of Canada: 495,000

Total Canada: 3.7 million

3.7 Million Viewers Weekly Across Canada

Source: Numeris Canada, Winter/Spring 2017, Mo-Su 2a-2a

Page 16: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Note: CHCH is available in additional areas across Ontario, including the Peterborough/Kingston area through satellite and digital cable

Source: Mediastats, September 2017

Available To Well Over 90% of Ontario

Page 17: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Full Coverage Of The Hamilton Niagara Market

CHCH reaches 95% of the

Hamilton Niagara region. Hamilton Niagara Region

Source: Numeris Canada, Hamilton Niagara Region, 2016/2017 BY, Individuals 2+

Toronto/Hamilton EM

Major Markets Within The

Hamilton Niagara Region Include:

• Hamilton

• Burlington

• Grimsby

• St. Catharines

• Niagara Falls

• Welland

• Fort Erie

Page 18: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

0.0

0.5

1.0

1.5

2.0

2.5

CHCH Evening News at

11

CTV Late News

CP24 Live at 11

Global News at

11

CBC News at 11

CityNews Tonight

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

CHCH Evening

News at 6

CTV Evening

News

CBC News at Six

CityNews at Six

Global News Hour/ Wknd

News @ 6

CTV Evening

News (CP24)

News Leader In The Western Half of The Toronto EM (Hamilton Niagara)

0.0

0.1

0.1

0.2

0.2

0.3

0.3

0.4

0.4

0.5

0.5

0.6

0.6

0.7

CHCH Morning

Live

CP24 Breakfast

Breakfast Television

(Citytv)

Global News

Morning

Metro Morning

(CBC)

Your Morning

(CTV)

Morning News Hamilton Niagara Ratings

Adults 25-54

Early Evening News Hamilton Niagara Ratings

Adults 25-54

Late Evening News Hamilton Niagara Ratings

Adults 25-54

Source: Numeris Canada, Winter/Spring 2017, Mo-Su 2a-2a

Page 19: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Strong Regional Coverage While CHCH is the news leader in the western region of the Toronto EM, we also reach 1.2

million viewers within the Toronto Central Market Area each week and a total of 2.6 million

Ontarians outside of the Hamilton Niagara region; delivering key markets across Ontario.

Source: Numeris Canada, Winter/Spring 2017, Mo-Su 2a-2a *Hamilton Niagara is a part of the Toronto EM market

Hamilton Niagara* Kitchener EM

Peterborough EM Sud-NB-Tim/SSM

Ottawa EM Kingston EM Windsor EM/Essex

London EM

Toronto EM Barrie EM

Thunder Bay EM

Page 20: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Broad Appeal That Delivers The Province CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US simulcasts,

movies and syndicated favourites that attract wide appeal across the entire province.

Page 21: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Average Minute Audience Non News Programs

Ontario, A25-54

Over 80% of CHCH’s “non news” viewership comes from outside Hamilton Niagara.

Average Minute Audience A25-54, % of Ontario

Top Programs Outside Ham/Niag.

90%

87%

86%

Source: Numeris Canada, Winter/Spring 2017, based on returning sellable programs

89%

Hamilton/

Niagara

17%

Balance of

Ontario

83%

Programs That Attract Viewership Across Ontario

Page 22: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

The Ideal Program Mix CHCH’s unique schedule effectively and efficiently reaches the

entire Toronto EM and the rest of Ontario.

Wide appeal US simulcasts, syndicated

favourites and popular movies to reach the

whole Toronto EM and the rest of Ontario.

Dominant news in the western half of

the Toronto EM offering extensive

unduplicated news reach.

+

Page 23: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Engaged Viewers

Average Minute Audience M-Su 2a-2a, Ontario, A25-54

Close to 90% of CHCH’s audience comes from live viewing.

Source: Numeris Canada, Winter/Spring 2017, Mo-Su 2a-2a

Playback

Viewing

11%

Live

Viewing

89%

Page 24: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

A Diversified Viewership

Source: Numeris Canada, Winter/Spring 2017, Ontario, profile based on average weekly reach, Mo-Su 2a-2a

Demographic Avg Wkly Rch Profile %

Individuals 2+ 3,218,000 100%

Gender

Women 1,659,000 52%

Men 1,559,000 48%

Age

Individuals 2-11 161,000 5%

Individuals 12-17 141,000 4%

Adults 18-34 473,000 15%

Adults 35-54 856,000 27%

Adults 55-64 595,000 18%

Adults 65+ 991,000 31%

Occupation

Managers/Professionals 384,000 12%

Technical/Trade 254,000 8%

Sales 288,000 9%

Clerical/Labourer 331,000 10%

Self-Employed 144,000 4%

Education

College+ 1,499,000 47%

University+ 757,000 24%

Household Information

Home Owned 2,406,000 75%

Kids in Home 899,000 28%

HHI Under $30,000 473,000 15%

HHI $30,000-$50,000 476,000 15%

HHI $50,000-$75,000 712,000 22%

HHI $75,000-$100,000 527,000 16%

HHI $100,000+ 784,000 24%

Page 25: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Serious Spending Power

• CHCH reaches over 780,000 viewers per week

who have a household income of $100,000+.

• 359,000 who spent $1,000+ on furniture in

the past 12 months.

• 333,000 viewers per week who spent $1,000+

on household appliances.

• 371,000 who spent $5,000+ on home renos.

• 298,000 viewers weekly who spent $1,000+ on

computer equipment in the past 12 months.

Source: Numeris Canada, Ontario, average weekly reach, Winter/Spring 2017, Mo-Su 2a-2a

Every week CHCH reaches thousands of viewers who spend big on a variety of categories.

Page 26: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Serious Spending Power Continued

• CHCH reaches 178,000 people per week who

spent $40,000+ on a vehicle in the past 2 years.

• 429,000 weekly who spent $500+ on

women’s clothing in the past year.

• 320,000 who spent $500+ on men’s clothing.

• 192,000 viewer per week who spent $500+ on

children’s clothing.

Every week CHCH reaches thousands of viewers who spend big on a variety of categories.

Source: Numeris Canada, Ontario, average weekly reach, Winter/Spring 2017, Mo-Su 2a-2a

Page 27: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Source: Numeris Canada, Total Canada, Winter/Spring 2017, A25-54 base, Main program airings

Index – Adults 25-54

• W25-54: 119 • Main Shopper: 121 • Coffee Shop: 110 • Fine Dining: 134 • Bar/Pub: 110 • Live Ballet: 109 • Sporting Events: 113 • Musical Concerts: 151 • Travel To US: 111 • Stocks/Mutual Funds: 110 • $1,000+ Appliances: 138 • $1,000+ Computer Equip: 150 • $500+ Men’s Cloth.: 157 • $500+ Women’s: 197 • $500+ Sporting Goods: 169 • Alcohol – Beer: 115, Wine: 150, Coolers: 255, Spirits: 132

• W25-54: 140 • HHI $125,000+: 122 • Senior Manager/Exec.: 158 • Takeout/Delivery: 113 • Sporting Events: 110 • Musical Concerts: 127 • Casino: 121 • Stocks/Mutual Funds: 109 • $1000+ Furniture: 146 • $1,000+ Appliances: 139 • $1,000+ Computer Equip: 113 • $1,000+ Electronics: 164 • $500+ Women’s Cloth.: 183 • $500+ Men’s Cloth. : 179 • $500+ Cosmetics: 301 • $500+ Sporting Goods: 115

• W25-54: 144 • Main Shopper: 117 • HHI $125,000+: 140 • Takeout/Delivery: 118 • Sporting Events: 128 • Musical Concerts: 111 • Cycling: 120 • $40,000+ Vehicle: 172 • $10,000+ Home Renos: 121 • $1,000+ Furniture: 255 • $1,000+ Appliances: 121 • $1,000+ Computer Equip: 120 • $1,000+ Electronics: 190 • $500+ Women’s Cloth.: 141 • $500+ Cosmetics: 395 • $500+ Sporting Goods: 138

Index – Adults 25-54 Index – Adults 25-54

Prime-Time Mainstays That Deliver Key Product Categories

Page 28: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

• Senior Manager/Exec.: 188 • University+: 121 • Fine Dining: 191 • Bar/Pub: 177 • Takeout/Delivery: 137 • Movie Theatre: 145 • Live Ballet: 314 • Sporting Events: 152 • Musical Concerts: 242 • Casino: 213 • Travel Own Province: 121 • Aerobics/yoga/pilates: 142 • Cycling: 127 • Gardening: 127 • $1,000+ Furniture: 148 • $1,000+ Computer Equip: 152 • $1,000+ Comp Soft/Games: 212 • $1,000+ Game Systems: 242 • Alcohol - Beer: 182

Index – Adults 25-54

• Bar/Pub: 110 • Takeout/delivery: 127 • Live Ballet: 129 • Sporting Events: 262 • Musical Concerts: 251 • Casino: 288 • Aerobics/yoga/pilates: 111 • Cycling: 138 • Fishing: 188 • Gardening: 119 • Golf: 187 • $5,000+ Home Renos: 215 • Stocks/Mutual Funds: 133 • $1,000+ Appliances: 140 • $1,000+ Furniture: 215 • $1,000+ Computer Equip: 267 • $1,000+ Electronics: 230 • $500+ Women’s Cloth. : 166 • Alcohol - Beer: 143

Index – Adults 25-54 • Coffee Shop: 110 • Takeout/Delivery: 130 • Sporting Events: 250 • Musical Concerts: 265 • Casino: 228 • Travel To US: 113 • Cycling: 121 • Fishing: 138 • Golf: 148 • Boating: 139 • Domestic Vehicle: 130 • $5,000+ Home Renos: 172 • $1,000+ Appliances: 133 • $1,000+ Furniture: 187 • $1,000+ Computer Equip: 195 • $1,000+ Comp Soft/Games: 130 • $1,000+ Electronics: 194 • $500+ Women’s Cloth.: 135

Index – Adults 25-54

Local News That Delivers Your Potential Customers

6:00pm 11:00pm

Source: Numeris Canada, Total Canada, Winter/Spring 2017, A25-54 base

Page 29: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Nov 2016 Nov 2017Nov 2016 Nov 2017Nov 2016 Nov 2017

1,033,724

Page Views

606,818

Sessions Users

Visitors to CHCH.com have increased significantly over the past year! Users of the site

are going more often and viewing a ton more pages! They are younger and access

their news differently, making it a great compliment to our TV station. Ensure that your

message is reaching the entire CHCH viewership by adding CHCH.com to your TV buy.

Source: Google Analytics, CHCH.com

428,046 733,069 1,346,586

381,529 +12% +30% +21%

A Website That Enhances Your TV Buy

Page 30: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

69,851 Page Likes

95,900 Followers

58,100 Followers

28,000 Followers

CHCH News on Twitter

CHCH on Twitter Morning Live on Twitter CHCH.com

CHCH on Facebook CHCH Wazers

3,572 Team Members

428,046 Monthly Users

Digital Media Buzz For CHCH

Source: Google Analytics, November 2017, social media pages, December 19, 2017

Page 31: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

In Summary • The medium with the most viewers and highest engagement

• 3.7 million viewers across Canada each week.

• Coverage of well over 90% of Ontario.

• Balanced delivery of the entire Toronto EM.

o Wide appeal prime-time programming and movies

to reach the Toronto CMA and the rest of Ontario.

o Dominant local news to reach the western half of the

Toronto EM.

• Live engaged viewers

• TV & online

Page 32: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Special Advertising Opportunities

Page 33: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Lower Third Ads On CHCH These 10 second graphic advertisements are a great way to get your brand noticed

in-show, over content while viewers are at their highest engagement level! Lower

third ads can be used to reinforce & build on your commercial campaign by

reminding viewers of your brand message or providing additional information like a

website address or call-to-action. They are high-impact and tough to miss or skip

over during prime time shows from 7-11pm or when watching CHCH by PVR!

Examples:

Page 34: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Weekly Investment of:

$795.00*

Production Cost: $500.00

Investment

Multi-zone Ad Opportunity High Frequency Invasive Ads At An Affordable Rate

Est. Weekly

Impressions

A18+: 1,520,000

*Minimum two week investment Source: Fall 2017 Rate Card

• Become a part of our viewer’s regular daily routine

• 10 second L shaped unit airing 40 times per week during Morning Live (M-F 6a-10a)

• Logo and/or creative will appear in the yellow highlighted area below.

Page 35: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

• CHCH’s Innovative consumer loyalty program - first of its kind for any TV broadcaster!

• Brand engagement = FREE rewards!

• Access 37,000+ highly engaged members

• Reach CHCH audience with TV promos, Morning Live mentions, digital impressions, newsletter & e-blasts to subscribers, opt-in database & more!

Page 36: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Pre-Roll Ads 50,000 total ad impressions per flight

Investment: $1,000 Net*

Digital Deal must be purchased in conjunction with a broadcast buy, otherwise regular rate card applies. Minimum investment - option to buy more than one digital package available

Based on Spring 2018 Rates – CPMs of $25 for pre-rolls and $15 for display ads

*Production not included

That’s s a Savings of:

$250

Leaderboard (728 x 90), Big Box (300 & 250) &

Half Page(300 x 600)

100,000 total ad impressions per flight

Investment: $1,000 Net*

That’s s a Savings of: $500

Special Digital Advertising Deal

Video Ad Campaign

Display Ad Campaign

Or

CHCH offers two $1,000 online campaigns to choose from:

Page 37: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

More Information About Our Programs

Page 38: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

News/Current Affairs

(S-ABC) A primetime news magazine program featuring co-anchors Elizabeth

Vargas and David Muir. 20/20 combines hard-hitting investigative reports,

newsmaker interviews and compelling human interest and feature stories.

(S-CBS) Television’s most popular true-crime series, 48 Hours investigates

shocking cases and compelling real-life dramas with journalistic integrity and

cutting-edge style. 48 Hours in-depth approach has earned the program and its

teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward

R. Murrow Awards and an Alfred I. DuPont-Columbia Award.

(S-CBS) 60 Minutes, the most successful television broadcast in history, begins

its 50th season in September 2017. Offering hard-hitting investigative reports,

interviews, feature segments and profiles of people in the news, the broadcast

begun in 1968, is still a hit in 2017. 60 Minutes has won more Emmy Awards

than any other primetime broadcast, including a special Lifetime Achievement

Emmy. It has also won every major broadcast journalism award over its tenure,

including 18 Peabody and 14 DuPont Columbia University awards for

excellence in television broadcasting.

Page 39: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Empire • (S-FOX) EMPIRE is a powerful

drama about a family dynasty set within the glamorous and sometimes dangerous world of hip-hop music. The show revolves around the Lyon family and their media company, Empire Entertainment. The founder, LUCIOUS LYON, is the king of hip-hop, but his company and reign are constantly threatened by his family and a volatile and competitive music industry.

Starring: Terrence Howard,

Taraji P. Henson, Jussie Smollett,

Bryshere “Yazz” Gray, Trai Byers

Page 40: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Fresh Off The Boat • (S-ABC) It's the '90s and 12 year

old, hip-hop loving Eddie just moved to suburban Orlando from DC's Chinatown with his parents. It's culture shock for his immigrant family in this comedy about pursuing the American Dream. Fresh Off the Boat is based on Chef Eddie Huang's memoir Fresh Off the Boat.

Starring: Randall Park, Constance Wu,

Hudson Yang as Eddie,

Forrest Wheeler, Ian Chen

Page 41: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Betty White’s Off Their Rockers • The Betty White revolution

continues with this "Candid Camera"-style hidden-camera show starring the former "Golden Girl" and her fearless band of senior citizens, who hit the streets to pull pranks on the younger generation.. White, who acts as the on-screen host, is featured in sketches, provides commentary between the pranks and shares her engaging pearls of comedic wisdom.

Host: Betty White

Page 42: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

The Story Of God • Morgan Freeman presents his quest

in order to find how most religions perceive life after death, what different civilizations thought about the act of creation and other big questions that mankind has continuously asked.

Host: Morgan Freeman

Page 43: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Genius • Genius is based on the Walter

Isaacson book Einstein: His Life and Universe and executive produced by Ron Howard and Brian Grazer, with Howard also directing the first episode. The series takes Einstein’s story beyond the halls of academia to explore his struggles to be a good husband and father, and a man of principle during a period of global unrest.

Starring: Geoffrey Rush, Emily Watson,

Johnny Flynn

Page 44: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

The Strain • The Strain is FX’s high concept

thriller that tells the story of Dr. Ephraim Goodweather, former head of the Center for Disease Control, Canary Team in New York City. After he and his team were called upon to investigate a mysterious viral outbreak with hallmarks of an ancient and evil strain of vampirism, Eph and an assembly of everyday New Yorkers waged war for the fate of humanity itself.

Starring: Corey Stoll, David Bradley, Kevin

Durand, Natalie Brown, Jonathan Hyde

Page 45: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Rock Icons • Rock Icons is a music biography

series profiling the most legendary artists in the history of rock music. Each episode includes exclusive interviews with the featured artist and the key people who helped shape their exemplary career, not to mention never-before-seen archival footage and photos.

Featuring: Geddy Lee, Rob Halford, Ted Nugent,

Ann Wilson, Dave Mustaine, Nikki Sixx, Slash,

Daryl Hall, Joe Elliott, and Billy Corgan.

Page 46: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Right This Minute

Videos first, before they go viral. Right This Minute brings you the stories behind the videos, with interviews and information you won't find anywhere else.

Starring: Charity Bailey, Christian Vera,

Gayle Bass, Nick Calderone, and

Oli Pettigrew

Page 47: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Justice With Judge Mablean (S-Peachtree) Judge Mablean Ephriam, who previously starred on “Divorce Court”, returns to the courtroom genre with “Justice With Judge Mablean”, a show that deals with life and the law. The former Los Angeles-based prosecutor says that her show "will be life because everything we do, it involves the law.".

Starring: Judge Mablean Ephriam

Page 48: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Dateline (S-WGRZ) Dateline is NBC’s signature newsmagazine, bringing viewers storytelling at its best. Stories range from compelling mysteries to powerful documentaries and in-depth investigations. When major news breaks, Dateline goes to the scene, putting the pieces together to bring viewers the full picture.

Anchor: Lester Holt

Page 49: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Nightline ABC News' Nightline is a Late-Night news television program. The half-hour program provides viewers in-depth reporting on the major stories in the news with occasional segments on pop culture.

Anchors: Dan Harris, Juju Chang,

Byron Pitts

Page 50: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

The Incredible Dr. Pol • Dr. Jan Pol has been a practicing

veterinarian for more than half his life. In 1981 he and his wife, Diane, opened a vet business out of their home, and over the years it has grown to service more than 19,000 clients. Set in Central Michigan's farm country, this reality series follows the work done at Pol Veterinary Services.

Starring: Dr. Jan Pol, Dr. Brenda Grettenberger

Page 51: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever

Last Man Standing • Mike Baxter is the marketing director for an

iconic outdoor sporting goods store. He loves to have adventures while he's traveling for work and, of course, he drives a pick-up truck. While Mike is king of the hill at work, he's the odd man out in a home that is dominated by women -- namely his wife, Vanessa, and their three daughters, 22- year-old Kristin, 17-year-old Mandy and 14-year-old Eve. After being a stay-at-home mom for years, Vanessa recently returned to the workplace and was quickly promoted (much to the dismay of her primarily male co-workers). As a result of Vanessa's increased work load, Mike is pulled into more hands-on parenting than ever before.

Page 52: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Dr. Ken • Doctor-turned-comedic actor Ken

Jeong plays the titular character in this sitcom about a brilliant physician with a questionable bedside manner. Always trying his hardest to be a good doctor (despite being a little too honest) and the best husband and father he can be, Ken's real skill seems to lie in driving his family and co-workers crazy with his well-intentioned efforts. Luckily for everyone, when it comes to keeping everything sane, Ken's psychotherapist wife Allison is just what the doctor ordered.

Starring: Ken Jeong, Suzy Nakamura,

Trish Campbell-Martin

Page 53: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Community • "Community" is a smart, exuberant comedy

that was consistently ranked as one of the most inventive and original half hours on television. This ensemble comedy centers on a tight-knit group of friends who all met at what is possibly the world's worst educational institution - Greendale Community College. At the center of the group is Jeff Winger (Joel McHale, "The Soup"), a fast-talking lawyer who was caught with a phony college degree. Disbarred until he could earn a legitimate degree, Winger chose Greendale, thinking he could breeze through the mediocre school without a hitch. However, he soon found himself the reluctant leader of a disparate group of misfits, all stuck at Greendale for different reasons.

Starring: Joel McHale, Gillian Jacobs,

Danny Pudi, Alison Brie, Ken Jeong,

Donald Glover, Chevy Chase

Page 54: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Hoff The Record

Starring: David Hasselhoff, Craig Fergus,

Mark Quarterly, Asim Chaudhry,

Brett Goldstein, Ella Smith

• Shot in the style of a documentary, this semi-improvised comedy follows a fictionalized version of David Hasselhoff as he tries to revive his career in the U.K. The international TV hero of "Knight Rider" and "Baywatch" fame is followed 30 years after a series of unsuccessful marriages and bad career choices. When the Hoff is offered a part in a U.K. movie, he gets the low-budget treatment when he arrives on set. After a series of clashes with the crew, the actor leaves the movie project to pursue something more worthwhile.

Page 55: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Bones

Starring: Emily Deschanel, David Boreanaz,

Michaela Conlin, T.J. Thyne, Tamara Taylor

• Dr. Temperance Brennan, a forensic anthropologist who works at the Jeffersonian Institution and also writes books, has an impressive ability to read clues from victims' bones. Consequently, law enforcement calls her to assist with investigations when remains are so badly decomposed, burned or destroyed that standard identification methods are useless. Brennan is teamed with Special Agent Seeley Booth, a former Army sniper, who mistrusts science and scientists when it comes to solving crimes but who has developed respect for Brennan, both professionally and personally.

Page 56: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

The Night Shift

Starring: Eoin Macken, Jill Flint,

Brendan Fehr, Robert Baily Jr.

JR Lemon, Alma Sisneros, Scott Wolf

• A night-shift doctor at San Antonio Memorial, T.C. Callahan struggles to find the balance between saving lives and the hard reality of running a hospital. Joining him as he faces the sometimes dangerous task of running the emergency room are his best friend -- who often shoulders the unenviable job of keeping T.C. out of trouble -- former Army medic, Drew; lead physician -- and T.C.'s ex-girlfriend -- Jordan; and surgical resident, Paul. The rigors of the job may expose some personal weaknesses, but their shared drive to save their patients bonds them together in a tight-knit group.

Page 57: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

Beowulf

Starring: Kieran Bew, Joanne Whalley,

Ed Speleers, Laura Donnelly

• Based on an epic poem written more than 1,000 years ago, this fantasy-drama is set in a fictional land, where humans and creatures live a life of danger, excitement and adventure. Fearless warrior Beowulf returns to his homeland of Herot in the Shieldlands to pay his respects to the deceased king, but past jealousies mean Beowulf gets a frosty welcome.

Page 58: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

The Tudors

Starring: Jonathan Rhys Meyers, Henry

Cavill, Anthony Brophy, James Frain

• The scandalous and steamy Emmy-winning drama based on the life of the charismatic Henry VIII.

• Murder, sex and intrigue abound as King Henry takes on the Church, the courts, and his fair share of wives. The Tudors immerses viewers in the cutthroat, winner-take-all world of the English monarchy.

Page 59: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

The X-Files Two FBI agents, Fox Mulder and Dana Scully work in an unassigned detail of the burea called the X-Files investigating cases dealing with unexplained paranormal phenomena. Mulder, a true believer, and Scully, a skeptic, perceive their cases from stand points of science and the paranormal.

Starring: Gillian Anderson, David

Duchovny, Mitch Pileggi

Page 60: Why TV? - CHCH · TV Internet Radio Daily Newsp Magazine Com Newsp Winter/Spring 2016 Winter/Spring 2017 ... (March 12th) Tudors (April 30th) X-Files (April ... Prime-Time Mainstays

andPOP • andPOP.com, one of Canada’s

leading video pop culture websites, has made its way to the small screen.

• Covering film, television and music with andPOP’s signature style, this new program offers in-depth coverage of what’s trending in arts and culture.