Why to choose waterless eco-friendly car cleaning?
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Transcript of Why to choose waterless eco-friendly car cleaning?
Eco Touch products. Introduction
A few facts about the market:
• Consumers and environmental agencies are
increasingly placing pressure on producers of
consumer products to provide Green alternatives.
• Green household product sales is expected to
grow from 4% in 2009 to 30% in 2013. (Pira
International survey)
• The growing public awareness of environmental
issues is bringing a corresponding change in the
buying decisions
What about car
care?
The Automotive market has not participated in
green products market intensively yet
BUT…
there are more and more restrictions for
manufacturers, using harsh chemicals
ALSO
Restrictions on water consumption in some
regions force to look for alternative car cleaning
So why not following the general market
trends and go green?
Do it not only by avoiding harsh chemicals, but
also by reducing water consumption and energy
Facts:
The Problem
• stagnant industry
• ‘same old cleaners’ for
the past 50 years
• toxins, VOC’s, synthetic
fragrances
• no transparency
• male auto enthusiast-
only market
• large market is currently
ignored
The Solution
• Premium performance products
• Full ingredient disclosure
• Tested and thriving market space
• Attractive pricing strategy
• New generation for car care
• Environmentally friendly
What makes Eco Touch different?
Eco Touch Comparison Cart Eco Touch Other brands
Full ingredient disclosure Yes No
Readily biodegradable surfactants Yes Often no
100% recyclable packaging Yes Often no
3rd part validated Yes Often no
Adds surface protection Yes Often no
USA made Yes Often yes
Works on windows and mirrors Yes Often no
Effective cleaning power Yes Often yes
Petroleum solvents No Often yes
Synthetic fragrances No Often yes
Streaking residue No Often yes
• Waterless Car Wash
• Quick Wax
• All Purpose Cleaner
• Carpet + Upholstery Cleaner
• Dashboard Protect
• Leather Care
• Metal Polish
• Tire Shine
• Window Clear
• Interior Cleaning Kit
• Specially engineered Microfiber
Towels
Product Line
Eco Touch is suitable not only for cars…
…products are even applicable for household use!
Waterless Car Wash
• Waterless car washing is a practical alternative to
traditional methods
• A plant-based formula that safely releases dirt from
car’s surface
• Convenient: no special place or preparation is
needed, very easy to use
• Economy: wash 3 cars with 1 RTU bottle
• Ecological: saves water, eliminates toxic runoff. Its
non-toxic, biodegradable and phosphate-free and
contain no VOC’s, synthetic fragrances or dyes.
• Safe for your car: it will not cause any scratches to
your car paint (proven by Bureau Veritas certificate).
• Result: shiny and protected car for longer time
• All ingredients are listed for your safety
• Get professional results - right on your driveway
Demographics
Eco Touch users survey 2010
57%
43%
Our Customers Business
• Entrepreneurs, looking
for new business idea
• Car wash companies
• Taxi parks
• Companies with big car
fleets
• Car rental companies
• Retailers
• Auto-services providers
Consumers
• Urban dwellers with no
access to hose
• Auto enthusiasts
• Environmentally conscious
car owners
• Innovative individuals
Let’s drive clean and be green
What our customers say