Why the NFL Needs Richard Sherman

David J. DealInstagram.com/davidjdeal

We live in the age of the athlete as brand

Super Bowl XLVIII will feature two big-time player brands

The Peyton Manning brand: strong and silent, like Harrison Ford

The Richard Sherman brand: brash and cocky, like Kanye West

Richard Sherman has worked hard to build his brand

Just as many stars did before him

Today’s athlete/celebrities can build brands 24/7 across multiple media

And the NFL needs 24/7 player brands

The NFL faces more competition for your attention

And the NFL cannot always count on the quality of play to keep us engaged

Colorful personalities keep fans engaged even when the games disappoint us

It took Richard Sherman 30 seconds to inject unexpected drama into a 3-hour game

He will also generate viewers for Super Bowl XLVIII

The NFL needs Richard Sherman

Thank You

David Dealdavidjdeal@gmail.com