Why the bank is not an eshop - Bohdan Fedor
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Transcript of Why the bank is not an eshop - Bohdan Fedor
![Page 1: Why the bank is not an eshop - Bohdan Fedor](https://reader034.fdocuments.us/reader034/viewer/2022051400/55a4125b1a28abc91a8b45d8/html5/thumbnails/1.jpg)
Why the bank is not an e-shop?
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“I have to put up with two or three caterpillars if I want to know butterflies”.
Antoine De Saint-Exupery
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I believed in the great conversion rate
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More is More
• 3 % CR of 5000 visits a day = 150 customers
• 3,5 % CR of 5000 visits a day = 175 customers
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There are always hidden keys
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Hidden Key no.1 = Inactive customers
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Hidden Key no.1 = No fees
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Hidden Key no.1 = COSTS
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Hidden Key no. 2 = Blur in Adwords
When customer googling “online loan” it is not the same as “ZUNO online loan”
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Hidden Key no. 2 =
Credit bureau score: “an efficient automated synthetic index of the future credit risk of bank clients based on a statistical model of the behavior of clients in the credit bureau”
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Hidden Key no. 2 = DEBTS
When customer googling “online loan” it is not the same as “ZUNO online loan”
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Hidden Key no. 3 = Conversion rate outside the web
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Hidden Key no. 3 = Conversion rate outside the web
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Humour, Creativity, Beauty, Uniqueness
Hidden Key no. 3 = Four Elements
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Element of Humour
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Element of Creativity
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Element of Beauty
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Element of Uniqueness
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Content = Distribution
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“I have to put up with two or three caterpillars if I want to know butterflies”.
Antoine De Saint-Exupery.
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“Perfection is achieved, not when is nothing more to add, but when there is nothing to take away”.
Antoine De Saint-Exupery
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