Why Technology Matters to Small Business
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Transcript of Why Technology Matters to Small Business
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What is going on?
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The world is changing…
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The world is changing…
the economy is volatile,
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The world is changing…
the economy is volatile,
our society is much bigger,
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The world is changing…
the economy is volatile,
our society is much bigger,
our consciousness is shifting,
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The world is changing…
the economy is volatile,
our society is much bigger,
our consciousness is shifting,
we hyper-communicate,
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The world is changing…
the economy is volatile,
our society is much bigger,
our consciousness is shifting,
we hyper-communicate,
and we want it all…now!
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Perception of YOU is changing!
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As an Employee• Social Media is the new resume• Power shift in loyalty to a company brand
As a Consumer•Advocacy is the new advertising•No more snake oil, only value
As a Business• Zero barrier marketing• Service matters
Perception of YOU is changing!
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Welcome to the networked age!
Much more than Social Media
A competitive global marketplace
Establishing a new virtual economy
Paradigm shift in consumer engagement
Augmenting our very existence
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How is this impacting how we do business?
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We currently have access to:
• 1,000,000,000,000 Web Pages• 65,000 iPhone Apps• 10,500 Radio stations• 5,000 Magazines• 200 + Cable Channels
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Consider these things:
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Consider these things:Media is becoming digital.
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Consider these things:Media is becoming digital.
Technology is getting more intelligent.
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Consider these things:Media is becoming digital.
Technology is getting more intelligent.
Communication is becoming personal.
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Consider these things:Media is becoming digital.
Technology is getting more intelligent.
Communication is becoming personal.
Understanding is becoming essential.
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Sitting on the sidelines is not optional.
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Sitting on the sidelines is not optional.
• Competition has an extremely low barrier to entry
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Sitting on the sidelines is not optional.
• Competition has an extremely low barrier to entry
• Basic usage provides instant validation
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Sitting on the sidelines is not optional.
• Competition has an extremely low barrier to entry
• Basic usage provides instant validation
• Constant change – new innovative tools every day!
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Sitting on the sidelines is not optional.
• Competition has an extremely low barrier to entry
• Basic usage of tools provides instant validation
• Constant change – new innovative tools every day!
• Rapidly transforming industries of all types
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Zen and the Art of the Technology Brainstorm
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The challenge is finding the value
Understand the difference between the tools and the tech
Try new things – but with as much knowledge as possible
Critical thinking – move from dependence to self-reliance
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Give someone a fish and they’ll eat that day.
Teach them how to fish, and they’ll never grow hungry.
- Chinese Proverb
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We must learn how to fish!
Balance the engaging and the tactical
Recognize that the digital world is binary
Steal or create algorithms of digital success
Generate new ideas by understanding theKey focal points of the current digital age:
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Where should my company be?
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Good Digital Platform GoalsYour site should do the following :
• Clearly define what you want – first
• Promote a reputation of expertise in your field
• Provide simple way to be contacted
• Communicate to influencers in your industry.
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Do you have a solid foundation?.
Cross browser, multi-platform infrastructure
Search optimized content
Analytics setup to measure traffic and activity
Relevant design
Clear and concise call to action
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Do you have syndicated content?.
Setup a company blog
Convert news and press releases to posts
Creates a portable content stream to push to other networks
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Do you have automated PR ?.
The ideal purpose for social networking
Linked In – 60 Million users
Twitter – 75 Million users
Facebook – 400 Million users and counting
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Have you established authenticity?.
Use social media to promote company culture
Build trust and find new advocates
Create content that can incentivize ‘friends’ to share, creating viral effect
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Human interaction is still human interaction and what it takes to be successful with it has not changed.
What has changed are the places where it happens.
- Brian Solis
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For more insight and ideas on how you can use technology to
promote your brand, products, and services, visit:
http://247interactive.com