Why Take Your Network Online

8/14/2019 Why Take Your Network Online

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Why Take Your Network Online?A Presentation to the RIBA Practice Stakeholders Group

Online?Network

Su Butcher

Barefoot & Gilles Architects

Why take your

bySu Butcher, Barefoot & Gilles Architects

www.barefootgilles.com
http://twitter.com/subutcherhttp://twitter.com/subutcherhttp://www.barefootgilles.com/http://www.barefootgilles.com/http://www.barefootgilles.com/http://twitter.com/subutcher


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Whois using it?

Good afternoon, Id like to start with a question.

Who is Using It?

Over the last year weve been monitoring the UKConstruction people and companies using themicro-blogging service Twitter.Here are just a few of the better known ones.


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UK ConstructionHugh Pearman

Urban Splash

Capita Symonds

Constructing Excellence

Elaine Knutt (CM Magazine)

Peter Head (Arup)

Construction Skills

Homes and Gardens

Miller Homes

Testway HousingNightingale Architects

Hyde Housing Association

Tony Carroll (Provesta)

Mace

Pringle Brandon

Amanda Baillieu (BD)

Dixon Homes Ltd

Energy Saving Trust

Graham Watts (CIC CEO)

Institution of Structural Engineers

Ian Fordham (British Council for School Environments)

David Ireland (The Empty Homes Agency)

Jim CcClelland (Sustain Magazine)

Kieran Long

Gentoo Construction

Phil Clark (UBM)

Thames Gateway Forum

EG PropertyLink

Construction Skills UK

KingSpan Vantage

Hobson & Porter

HCA 433 and counting...

Is part of your business strategy getting to knowthese people?Are any of these people your competitors?What are they doing using a social networking site?They are talking to each other.They are networking.Fortunately, everyone in this room today is aprofessional networker, so it should be possible forus to do this too.


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When People Stop

Watching and Start

Engaging- William Buist

www.societal-web.com

Professional Networking is about usingconversations to build a network of trustedcontacts with which one can share information,collaborate and do business.And as we have heard, over the last five years inparticular, the internet has moved from a largelyobservational medium to a participatory one, andparticipation means conversations.


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Id like to use my time today to look at threethings that effective networkers do well, (whichshould be part of any marketing plan)and share with you some examples of how theyare doing these things online.Because by doing them online as well as offlinecan help you reach more people, more effectively.

Images: Andy Marshallfotofacade.comtwitter.com/fotofacade
http://www.fotofacade.com/http://www.fotofacade.com/http://twitter.com/fotofacadehttp://twitter.com/fotofacadehttp://www.fotofacade.com/


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Be Yourself

Be YourselfBecause you are the brand. This isnt a new idea.


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Its not the Golf

Many networkers play golf.We have a partner who plays golf, and hes verygood.Not just at the golf though, hes a charming, easygoing person who is comfortable in social circles.Hes asked to play golf because hes a nice guy.


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Its not the Golf

Business people play golf because it is anenvironment outside of business but not entirelysocial, where people can talk in an unencumberedway about work. So its a great environment forintroducing people to each other, and seeing ifthey get along before any commitments are made.The game of golf is just a tool what matters iswhat you do with it.Lets have a look at an online example.


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Its not the Party

Twitter is often described as a round the clockparty.But its more important than that.Its a tool for having conversations what mattersis what you do with it.


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Twitter

On twitter people come and go over time, groupsform and reform in which conversations takeplace.The tool creates the environment where this ispossible over time and geographical boundaries.On twitter the conversations are visible, andpeople can search for key words, and this waythey find people talking about things they areinterested in, and when they are ready, they getinvolved.With twitter, as with golf, people will introduceyou to the right people once they reallyunderstand what makes you tick.


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Heres a recent example of someone approachingme for the right reasons on Twitter.He came completely from out of the blue. Thisperson doesnt know me but he can see me beingmyself, he knows how I operate. He has identifiedthat I have influence.He trusts me already.


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And here is an architect in the US passing me areferral in the UK.When people contact you like this, of course werespond quickly, usually by picking up the phone.(It is not forbidden to use a telephone any more)


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Being yourself doesnt only work on an individualscale; its also very effective for large corporates.

HOK is the world's fourth-largest architecturalfirm.("Riders of the Storm: World's Largest Practices,Building Design / World Architecture, January2009)
http://www.itmps.co.uk/digitaleditions/secure-bdwa09-8f27txbdgsjlgiewxccxsao.htmlhttp://www.itmps.co.uk/digitaleditions/secure-bdwa09-8f27txbdgsjlgiewxccxsao.htmlhttp://www.itmps.co.uk/digitaleditions/secure-bdwa09-8f27txbdgsjlgiewxccxsao.html


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HOK used to look as faceless as any other largefirm, but in the last year they have completelychanged that around with their use of interactivetools, one of which is Life at HOK.


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This is a website where selected employees areencouraged to write about what it means to workat HOK.Originally conceived as a recruiting tool, it hassucceeded in position the firm as a group ofyoung, hip, creative, talented people.Whilst there isnt a war on candidates any morethe benefits have been significant in other ways. Ithas improved internal communications, mediarelations, and business development, because itdemonstrates that HOK as a company know how toleverage social media effectively.


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So be yourself wherever you are. If you areyourself online, anyone can find you easily and get

to know you. Once they trust you, they will bringyou the help you want.

Life at HOK is a blog, which a website wherepeople upload information on a regular basis, andengage in conversations with readers.Which brings me to the second thing a good

professional networker does.


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StoriesTell

Tell StoriesGood networkers tell stories, because everyoneloves a story and remembers them.


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PropertyDevelopment= Timing

+ Opportunity

+ Money

One of our favourite stories at Barefoot and Gillesis used to illustrate this idea.A small property developer (lets call him Dave)approached us with a one acre site which planningpermission for flats.But it was June 2008 and having foresight Daveknew he couldnt build out the flats and hope to

sell them in the summer of 2009. So he managedthe risk and approached Barefoot & Gilles.Twelve weeks later Dave put the site on themarket, with outline planning consent for a carehome and demonstrated demand, and walkedaway with a profit of many hundreds of thousandsof pounds.


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Professional Pay

Architect

Quantity Surveyor

Project Manager

Source: Hays Salary Survey May 09 (10 Years Experience)

65,000

58,000

40,500

If youre going to tell stories, you have to havesomething to say. (Remember to be yourself)Heres something Im very passionate about.

Why are architects salaries so low?I have a theory about that, and I write about it atmy own blog: Just Practising.I share my posts ontwitter.
http://twitter.com/subutcherhttp://www.justpractising.com/http://www.justpractising.com/http://www.justpractising.com/http://twitter.com/subutcherhttp://twitter.com/subutcherhttp://twitter.com/subutcherhttp://twitter.com/subutcherhttp://www.justpractising.com/


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You can tell its a blog because its made up of acollection of entries, and a selection of commentsabout them.Online, blog is a 24/7/365 story-telling machine.Every time I write a blog post, all the techniquesbuilt into the software deliver my blog posts allover the internet and people come and read them,and respond.


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Direct

Search

Twitter

OtherMonitor what works

33%

And most powerfully, you can see the effect ofwhat you do by the way people respond, whatthey read, what they share on twitter, forexample. And when they sign up as subscribers Ihave over 500 people who regularly read my blog.These results are backed up by research:A recent survey showed that the average companythat Blogs has:55% more visitors,97% more inbound links and434% more indexed pages on search engines(Hubspot.comviaNikkiPilkington)
http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspxhttp://twitter.com/Nikkipilkingtonhttp://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspxhttp://twitter.com/Nikkipilkingtonhttp://twitter.com/Nikkipilkingtonhttp://twitter.com/Nikkipilkingtonhttp://twitter.com/Nikkipilkingtonhttp://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx


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Barefoot & Gilleshave recently launched a newblog about making sustainable housing affordable an ongoing story about GreenGauge Homes, ourpartnership projects in affordable housing.The blog is only a few weeks old but one of ourrecent posts got over a hundred visits over twodays.
http://www.barefootgilles.com/http://www.barefootgilles.com/http://www.greengaugehomes.com/http://www.greengaugehomes.com/http://www.greengaugehomes.com/http://www.barefootgilles.com/


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We share the content on twitter


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and people who are interested pass it on. (notethe search keyword Sustainable Housing)


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We can track the effect on each post on twitterand spot which subjects people are interested in,and this way learn to build a better relationshipwith our readers.

As a result of the exposure weve had for thiswork, Barefoot & Gilles are now working with ahouse builder developing a new range of housetypes.We have also been published widely.


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This is Angela Carrs blog Your home withLivingroomAngela(based in Dublin) was made redundant lastyear, and set up a practise focused on helpinghomeowners improve their home rather thanmove, and show how they would benefit from agood architect.Her new blog (set up this May) was picked up byChannel4 Homes on Twitter, and published on theirblog.
http://livingroomblog.ie/http://livingroomblog.ie/http://livingroomblog.ie/http://livingroomblog.ie/http://www.twitter.com/livingroombuzzhttp://www.twitter.com/livingroombuzzhttp://www.twitter.com/livingroombuzzhttp://livingroomblog.ie/http://livingroomblog.ie/


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Then it was picked up by the Irish Times (10 daysago)She has just landed 3 new Clients from this amicro businessIt is worth noting that in Jan 09 the proportion ofunemployed architects in the Republic was 40%.You can read more about Angelas success here:http://www.justpractising.com/construction-on-twitter/taking-your-network-online-livingroom/
http://www.justpractising.com/construction-on-twitter/taking-your-network-online-livingroom/http://www.justpractising.com/construction-on-twitter/taking-your-network-online-livingroom/http://www.justpractising.com/construction-on-twitter/taking-your-network-online-livingroom/http://www.justpractising.com/construction-on-twitter/taking-your-network-online-livingroom/http://www.justpractising.com/construction-on-twitter/taking-your-network-online-livingroom/


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Sean OHarais an architect in Denver, Colorado.Hismagazine style bloghas been working for himfor two yearsHe gets new enquiries weekly, and is currentlysecuring new commission via the site about every6 weeks.
http://twitter.com/seanmoharahttp://twitter.com/seanmoharahttp://evstudio.info/http://evstudio.info/http://evstudio.info/http://evstudio.info/http://twitter.com/seanmohara


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Connect

So telling your story works, but you needsomething more. Good networkers buildConnections.

BNI call them referrals take someone with a needand put them in touch with someone who canhelp.Because networking is about people helping eachother.


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... a Team Game

Networking works best in groups.

You can find good groups online, and the best onesuse the best of online and offline networking.Here are some examples.


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1.A group in Londonwho organise architecturalvisits and collaborations.2.A property groupwhich meets in Surrey has astrong focus on Buy to Let Development3.The AEC Network a cross industry groupencouraging collaborative projects and goodpractice.And4.Be2campis a place where Built EnvironmentPeople and Techie People share their ideas toimprove the built environment using theinteractive tools of the intenet.[Thanks toPaul WilkinsonandBe2campforcovering the event live today]
http://www.meetup.com/Designers-Architects-Professional-Development-Networkhttp://www.meetup.com/Designers-Architects-Professional-Development-Networkhttp://www.meetup.com/Designers-Architects-Professional-Development-Networkhttp://propertytribes.ning.com/http://propertytribes.ning.com/http://propertytribes.ning.com/http://aecnetwork.ning.com/http://aecnetwork.ning.com/http://aecnetwork.ning.com/http://www.be2camp.com/http://www.be2camp.com/http://www.be2camp.com/http://twitter.com/EEPaulhttp://twitter.com/EEPaulhttp://twitter.com/EEPaulhttp://twitter.com/be2camphttp://twitter.com/be2camphttp://twitter.com/be2camphttp://twitter.com/be2camphttp://twitter.com/EEPaulhttp://www.be2camp.com/http://aecnetwork.ning.com/http://propertytribes.ning.com/http://www.meetup.com/Designers-Architects-Professional-Development-Network


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Communities

Each of these groups publicises its meetings onlinethrough a membership site, before, during, afterthe event. This encourages interest and otherpeople join.Perhaps they attend an event and share theexperience with their network. All the time trustis growing and people are finding ways to worktogether.

But what do you do with these contacts? How doyou manage them?There is a way to use the internet to hand pick,grow and manage your physical network, apersonal network directory. My favourite is

Linkedin.


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The Power of a Directory

Linkedinis a white pages directory ofprofessionals.One of the most successful online.Here is how it works.
http://linkedin.com/http://linkedin.com/http://linkedin.com/


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Linkedin

When you join Linkedin you are asked to enteryour career history what you do, where you havebeen and where you want to go.


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Linkedin

Linkedin then asks you who you know (enternames or email addresses, it tells you who is usingLinkedin). You will be surprised.


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Linkedin

Connect to the people you know and then they cansee each other.They find out they have you in common.


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Linkedin

And you can see their contacts too.


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1

2

3

Linkedin

In fact you can see their contacts contacts threelevels of separation.


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1

2

3

Linkedin

Also, because no. 2 is a trusted contact of mytrusted contact no.1, I can check him out withconfidence, and perhaps be introduced.


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1

2

Linkedin

He becomes my contact too,and I can see his contacts contacts. This is how webuild a network online.

It is important to remember that each of thesenodes is a professional, known to those who knowyou. Here is an example.


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Endorsements

This is Patrick Goff. I met him on Twitter, didntknow much about him, but looked him up onLinked in.This is his profile.It shows me who he is, what he does and also whoendorses him from his industry.So armed with the confidence of trustedendorsements, we meet.


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143,892 Unique Visitors /year

hoteldesigns.net

It turns out Patrick is a gem.He has an online magazine site which was read byover 140,000 people in the last year (not hits individual unique visitors).Patrick reviews dozens of hotels all over theworld, which means he is a gift to an architectwho designs hotels.

We are working together on a number of projects.


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So I found Patrick online, but is that all you can dowith your ever growing Linkedin Network?Well, you can also ask them for help direct, byasking questions.Linkedin even has a special section for this.

Here is an important question I asked my network.


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What should I talk

to the RIBAabout?

What shall I talk to the RIBA about?I asked on Linkedin, my blog and linked to thesequestions via twitter.


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Kenneth Crutcher - Heather Northey - SarahArrow - Nick Parkin - Barbara Saul - William J

Martin - Andy Marshall - Jon Stow - CraigVanDevere - Andrew Wilcox - Jeremy Dent - JohnCave - Angela Carr - Paul Wilkinson - FrancoiseMurat - Gemma Went - Robin Brittain - KirstenTrengove - John Keleher - Jane Leach - JohnLohan - Clare Sinclair - Tom Ward - Ben Harris -Keith Cooper - Hamish Taylor - Roy Casey -Richard White - Julian Dobson - Frank Feather -Charlie Profit - Sue Cartun - Derry Long - Dr

Richard Norris - Gary King - Ken Grayling -Robert Digings - Freddy Daems - Mark Wing -Sally Church - Jon Barrett - Wendy Dashwood-Quick - Alex Albon - Steven Healey - SelinaNoton - Jeremy Jacobs - Nicole Bachmann -Jason Leonard - Jerr Walder - Don Cooke And

72 Responses

The response was incredible.I got over 70 offers of help. (The slide shows just afew of them):Professional speakers, Networking specialists,people who introduced me to contacts in the RIBA,people who wanted to say something to the RIBA. Iwas even offered peoples slides. People sent metheir phone numbers and several people gaveconsiderable amounts of their time training andadvising me on how to talk to you and what to talkto you about.This process is known as crowdsourcing and onlyreally feasible online.The cost of this advice? Zero only our time just

like in your network.


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Be Yourself Tell Stories Connect

So online tools can help you:

Be yourself at all hours and to anyone whosearches for youTell stories which help you to be understood andcontactedConnect to like minded individuals you can workwith wherever they are.

I wanted to end with another question, to make awider point. I asked my network:


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When I say the word

Architectwhat comes to mind?

When I say the word Architect what comes tomind?

What do you think of? Heres what I thought of:


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But it doesnt matter what we think an architectis.We are inside the box.

What matters is what the rest of the world thinks.They determine our brand.


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My network shared with me over 160 responses, asnapshot of their thoughts.They are a huge range from characters in novelsand on TV, to buildings. Positive thoughts andnegative thoughts.See more information here.

What matters is that we can see these thoughtsmanifest online. And we can respond to them.
http://www.justpractising.com/whatgoodarchitectsdo/poll-results-architect/http://www.justpractising.com/whatgoodarchitectsdo/poll-results-architect/http://www.justpractising.com/whatgoodarchitectsdo/poll-results-architect/


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And here are some of the people already doingthat.the first 200 architects I found using twitter.Each one through their conversations and stories,redefining the brand in their own image.

On their behalf, Id like to invite you to join us.


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Thank Youwww.barefootgilles.com

Thank you.

You can contact me via my blog atwww.justpractising.comAnd at Barefoot & Gilleswww.barefootgilles.com
http://www.justpractising.com/http://www.justpractising.com/http://www.barefootgilles.com/http://www.barefootgilles.com/http://www.barefootgilles.com/http://www.justpractising.com/


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AcknowledgementsArchitectural Photography by Andy Marshall fotofacade.com and @fotofacadeRed Rush by San Diego ShooterThe Societal Web by William Buist

Social Media Network by Kent Bye

Golfby Robert Scoble

Canaps by ElinB

The Conversation Prism by Brian Solis

Information about Life at HOK by Mike Plotnick

Hays Salary Survey May 2009

What happens when you Write a Blog Post from Wired Magazine

The Average Company That Blogs Survey Results from Hubspot.com via NikkiPilkington

Your Home with Living:Room By Angela Carr

EVStudio by Sean OHara

Passing by Patrick Stockland (OnTask)

Designers and Architects Meetup Group by Sue Theron

4 Walls Property Tribes on Ning and Twitter started byNick Tadd and Vanessa WarwickArchitects, Engineers and Constructors (AEC) Networkon Ning and Twitter started by John Cave

Be2Camp on Ning and Twitter Started by Paul Wilkinson, Martin Brown, Jodie Miners and Pam Broviak

LinkedIN Professional Network

HotelDesigns.net owned by Patrick Goff

When I say the Word Architect Poll and Raw Results on SeedKeyWords

Wordle by Wordle.Net

Architects Twitter League on Just Practising.com and on Twitter

Train Ride by MySi Anne

Acknowledgements, References and Thanks

Architectural Photography by Andy Marshallfotofacade.com

and@fotofacade

Other photographs made available via Creative Commons

1. Red RushbySan Diego Shooter

4. Social Media NetworkbyKent ByeQuote from William Buist www.societal-web.com

7. GolfbyRobert Scoble

9. CanapsbyElinB

The Conversation PrismbyBrian Solis

13. Information aboutLife at HOKbyMike Plotnick
http://twitter.com/fotofacadehttp://twitter.com/fotofacadehttp://www.flickr.com/photos/kentbye/1215052987http://www.flickr.com/photos/kentbye/1215052987http://www.flickr.com/photos/kentbye/1215052987http://www.flickr.com/photos/kentbye/1215052987http://www.flickr.com/photos/scobleizer/http://twitter.com/scobleizerhttp://twitter.com/scobleizerhttp://twitter.com/scobleizerhttp://www.flickr.com/photos/scobleizer/http://twitter.com/scobleizerhttp://twitter.com/scobleizerhttp://twitter.com/scobleizerhttp://www.flickr.com/photos/beckmann/3166877073/in/set-72157607192971892/http://www.flickr.com/photos/beckmann/3166877073/in/set-72157607192971892/http://www.flickr.com/photos/beckmann/3166877073/in/set-72157607192971892/http://www.flickr.com/photos/beckmann/http://www.briansolis.com/2008/08/introducing-conversation-prism/http://www.briansolis.com/2008/08/introducing-conversation-prism/http://www.briansolis.com/2008/08/introducing-conversation-prism/http://www.briansolis.com/2008/08/introducing-conversation-prism/http://www.briansolis.com/2008/08/introducing-conversation-prism/http://hoklife.com/http://hoklife.com/http://hoklife.com/http://hoklife.com/http://twitter.com/SomeChumhttp://hoklife.com/http://hoklife.com/http://hoklife.com/http://hoklife.com/http://twitter.com/SomeChumhttp://twitter.com/SomeChumhttp://fotofacade.com/http://fotofacade.com/http://fotofacade.com/http://twitter.com/fotofacadehttp://twitter.com/fotofacadehttp://twitter.com/fotofacadehttp://www.photo1024.com/2009/09/train-ride.htmlhttp://www.photo1024.com/2009/09/train-ride.htmlhttp://www.flickr.com/photos/30836570@N02http://www.flickr.com/photos/30836570@N02http://www.flickr.com/photos/30836570@N02http://www.flickr.com/photos/kentbye/1215052987http://www.flickr.com/photos/kentbye/1215052987http://www.flickr.com/photos/kentbyehttp://www.flickr.com/photos/kentbyehttp://www.flickr.com/photos/kentbyehttp://www.societal-web.com/http://www.societal-web.com/http://www.societal-web.com/http://www.flickr.com/photos/scobleizer/http://www.flickr.com/photos/scobleizer/http://twitter.com/scobleizerhttp://twitter.com/scobleizerhttp://twitter.com/scobleizerhttp://www.flickr.com/photos/beckmann/3166877073/in/set-72157607192971892/http://www.flickr.com/photos/beckmann/3166877073/in/set-72157607192971892/http://www.flickr.com/photos/beckmann/http://www.flickr.com/photos/beckmann/http://www.flickr.com/photos/beckmann/http://www.briansolis.com/2008/08/introducing-conversation-prism/http://www.briansolis.com/2008/08/introducing-conversation-prism/http://twitter.com/briansolishttp://twitter.com/briansolishttp://twitter.com/briansolishttp://hoklife.com/http://hoklife.com/http://hoklife.com/http://twitter.com/SomeChumhttp://twitter.com/SomeChumhttp://twitter.com/SomeChumhttp://twitter.com/SomeChumhttp://hoklife.com/http://twitter.com/briansolishttp://www.briansolis.com/2008/08/introducing-conversation-prism/http://www.flickr.com/photos/beckmann/http://www.flickr.com/photos/beckmann/3166877073/in/set-72157607192971892/http://twitter.com/scobleizerhttp://www.flickr.com/photos/scobleizer/http://www.societal-web.com/http://www.flickr.com/photos/kentbyehttp://www.flickr.com/photos/kentbye/1215052987http://www.flickr.com/photos/30836570@N02http://www.photo1024.com/2009/09/train-ride.htmlhttp://twitter.com/fotofacadehttp://fotofacade.com/


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19. Professional PaySource:Hays Salary Survey May 09(10 Years Experience)

20. Just Practising

What happens when you Write a Blog PostfromWired Magazine

21. The Average Company That Blogs Survey ResultsfromHubspot.comviaNikkiPilkington

22. GreenGauge Homes

26 Your Home with Living:RoomByAngela Carr

28 EVStudiobySean OHara

30 Passing by Patrick Stockland (OnTask)

31 Designers and Architects Meetup Groupby Sue Theron

4 Walls Property Tribes on NingandTwitterstartedbyNick TaddandVanessa Warwick

Architects, Engineers and Constructors(AEC) Networkon NingandTwitterstarted byJohn Cave

Be2Camp on NingandTwitterStarted byPaul Wilkinson,Martin Brown,Jodie MinersandPam Broviak

33 LinkedINProfessional Network

42 HotelDesigns.netowned byPatrick Goff

46 When I say the Word ArchitectPollandRaw ResultsonSeedKeyWords

49 WordlebyWordle.Net

50 Architects Twitter LeagueonJust Practising.comand onTwitter
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Why Take Your Network Online

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