Why should businesses use

Facebook pages rather

than personal profiles?

- Social Quirk FAQ&A

This is a very common

question - businesses

are worried about their

organic reach

aka the people who

see their posts, without

them having to pay for

ads

aka this number here

The truth is, personal profile posts often

suffer from poor reach too…

But they don’t get any sort of analytics, so

they never know!

Reason #1 – business pages have analyticsYou can analyse how well your posts have performed, what demographic

your audience is, when they’re online, and much much more – but only on a

business page!

But what if you do if

only an abysmally small

number of people see

your post???

If you’re using a

personal profile…

there’s nothing you

can do!

Reason #2 – business pages can run adsYou can boost a post to be seen by more people, attract more likes to your page,

or even encourage clicks through to your website and conversions!

People are VERY concerned about

their privacy on social media

They don’t want strangers, even businesses

they love, knowing details about their lives

Person

Person

Friends

If two people are

friends on

Facebook, that’s a

reciprocal

relationship – they

can both see

information about

the other person.

Page

Person

Like

But if a person likes

a page, the person

can see the page

content, but the

page can’t see

anything about the

person (unless they

comment or like

one of the page’s

posts)

Reason #3 – people don’t want to be “friends” with pagesBeing able to like a page (a one-way relationship) is the preferred option for many

privacy-conscious people

Have I convinced you yet? No?

How would you feel if, two years from now,

your Facebook page was shut down?

Tons of content, months of engagement,

your carefully grown fanbase… lost.

Reason #4 – it’s against Facebook’s T&CsIf Facebook figures out that you’re using Facebook to promote your business, or

someone notifies them, they can shut down your account completely. And it’s unlikely you’ll be able to get it back.

Uh oh? Already using a personal

profile for your business?

Don’t worry! There’s good news!

It’s quick and easy to convert your profile into a page!Just go to https://www.facebook.com/pages/create.php?migrate and follow the instructions.

Good luck with your Facebook

business page!

www.socialquirk.co.uk @SocialQuirk

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