Why Seo For Social Media Nataliya Yakushev Sri Nagubandi
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Transcript of Why Seo For Social Media Nataliya Yakushev Sri Nagubandi
SEO for Social Media
By: Nataliya Yakushev & Sri Nagubandi
http://www.srinagubandi.com ([email protected])
http://webmill.blogspot.com
Twitter:
@srinagubandi
@verysocial
Agenda
• How Can Social Media Help Your SEO Goals?• How Can SEO Can Help Your Social Media Campaigns?
SEO + Social Media =
Social Media + SEO
http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf
Social Media Can GenerateTop Rankings
Search Engines Like Social Media Sites! Social News SitesBookmarkingBlogsCommunity ForumsSocial Networking SitesWikiSocial Shopping SitesSocial Search Sites
Wiki
Forum
Forum
Social Shopping
Social News
Social News Sites• Digg• Reddit• Mixx
Google can rate Digg results above
all other news sources
Bookmarking
• Delicious
• Furl
• Blinklist
• Folkd
• NetVous
• Simpy
Backflip Mister-Wong Bibsonomy LinkaGoGo Spurl Feedmarker MyLinkVault Connectedy SpotBack MyVmarks A1 Webmarks OYAX TeDigo MyPIP SyncOne Yattle Space-Ed
:
No-Follow Tag, but get you rankings in
natural search
Do-Follow Tags, Gets you the link juice
Blogs• Blogs that are updated regularly can rank well in Google
BlogsReasons to use the WordPress Platform:• Engines loves WordPress!
• WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third
party plugins and hacks which can be used for SEO. • Ultimate Tagging Ability • Ultimate link control (do-follow or no-follow plug-ins)• You can host your own domain and control all data• It’s FREE!
Community Forums
• Engines like Social Networks and Forums for fresh content
• Depends on the forum engine it can get ranked very well and quick
• Great potential exposure to rank well for:• Product Names• Brand names• Personal Brand
Social Networking Sites: The Possibilities
Wiki
Corporate Blogs
FaceBookPage
Social Network
Optimizing Social Networking for SEO
1. Be consistent Same Name, Same Brand, Same Logo/Icon/Picture
2. Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc)
3. Reserve your selected keyword on every social network
4. Set up RSS feed or use a aggregator like ping.fm
Optimizing Social Networking for SEO
Wikis often top search results and gets quality traffic
1. Update your Wiki often
2. Build a community that will contribute
3. Promote your Wiki
4. Keep it of the highest quality
Optimizing Social Networking for SEO
Social Shopping Sites• Kaboodle.com• Thisnext.com• Polyvore.com• Wists.com• Wishpot.com• StyleHive.com• Osoyou.com• Etsy.com
Social Shopping Sites
Social Search Sites
People powered search engines are mixing social media and search
1. Use a consistent profile name2. Select a niche or your area of expertise to answer questions3. Participate often4. Don’t spread yourself too thin; find the right social search site and stick with
it5. Be prepared for negative comments/feedback and aggressive spamy
competitors/posts
http://mashable.com/2007/08/27/social-search/ - 40+ social search engines
What To Do• Optimize Your Website for Social Media• Make Sharing and Bookmarking easy and smart (buttons, widgets,
links – visible call to action). Create a custom bookmark widget tailored for your niche.
• Offer RSS • Apply SEO basics to every piece of the content on your site• Optimize Title, URL and Copy for keywords• Secure Links without <no follow> attribute• Try to get a compelling content that will secure you natural; back-
links• Have fun!• Be Social!• Engage!• Be Polite & Courteous!
What to Do
• Have fun!
• Be Social!
• Engage!
• Be Polite & Courteous!