Why Say Yes
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Transcript of Why Say Yes
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Why Say YES to High Tech
Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior
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What do you want?
Think of one feature that you really want on your cell phone.
Why?
PU PEOUIntention to use
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Agenda
Intro the article: Consumer adoption of mobile TV
The theory from this article – extended TAM
Apply the learning in our daily life
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Technology Adapt Method
Consumer adoption of mobile TV By Yoonhyuk Jung, Begon Perez-Mira and Sonja Wiley-Patton Department of Information
Systems and Decision Sciences, Louisiana State University, 3194 Patrick F. Taylor Hall, Baton Rouge, LA 70803-6312, United States, available online 25 September 2008.
Research Scope Done in Korea Mobile market. Collect about over 200 survey
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TAM (Technology Acceptance Method)
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TAM come from the research
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So?
TMA; Extended TMA from this research
How does this help our daily life?