Why Quality of Place and Identity Matter by Steven Pedigo
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WHY QUALITY OF PLACE & IDENTITY MATTER STEVEN PEDIGO NOVEMBER 3, 2014 Image credit: www.research-europe.com
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Panel discussion at CEOs for Cities 2014 National Meeting covers the power of place branding and competitive identity in cities. For more info, visit ceosforcitiesnationalmeeting.org.
Transcript of Why Quality of Place and Identity Matter by Steven Pedigo
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WHY QUALITY OF PLACE & IDENTITY MATTER
STEVEN PEDIGONOVEMBER 3, 2014
Image credit: www.research-europe.com
![Page 2: Why Quality of Place and Identity Matter by Steven Pedigo](https://reader034.fdocuments.us/reader034/viewer/2022042715/55947da21a28aba71b8b4672/html5/thumbnails/2.jpg)
“Entrepreneurs look for talented workers and the amenities that these workers like.”
– Endeavor Insight, 2014
![Page 3: Why Quality of Place and Identity Matter by Steven Pedigo](https://reader034.fdocuments.us/reader034/viewer/2022042715/55947da21a28aba71b8b4672/html5/thumbnails/3.jpg)
Happiness with our location is driven by 5 traits.
11/14/14 3
Values/ Identity
Aesthetics
Leadership
City Services
Opportunity
![Page 4: Why Quality of Place and Identity Matter by Steven Pedigo](https://reader034.fdocuments.us/reader034/viewer/2022042715/55947da21a28aba71b8b4672/html5/thumbnails/4.jpg)
STEVEN PEDIGONYU INITIAITVE FOR CREATIVITY &
INNOVATION IN CITIES
[email protected]@IAMSTEVENPEDIGO
SPS.NYU.EDU/CREATIVECITIES