Why Q4 is the Year Long Season
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More than 1.8 billion candy canes will be made for the winter holiday season, including the traditional peppermint flavor as well as super- sour, fruit and tropical flavors.
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Think Q4 planning begins in Q2 or Q3? Think again. Really executing on the crucial holiday season means planning all year long. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Retail Kim Riedell, Vice President, Client Development, Commission Junction, a ValueClick Company (Twitter @CJnetwork)
Transcript of Why Q4 is the Year Long Season
- More than 1.8 billion candy canes will be made for the winter
holiday season, including the traditional peppermint flavor as well
as super-sour, fruit and tropical flavors.
- The holiday season lasts 55 days, as shopping begins at the
start of November and goes through Dec. 24.
- The average consumer spends approximately $1,000 during the
holiday retail sales.
- 1/3 of consumers buy items the last week
before Christmas. - Interestingly, the term, Black Friday was coined by Police in
Philadelphia because there was bad traffic on the day after
Thanksgiving.
- 50% of all web sales are made from companies whose primary
business comes from their brick and mortar operations.
- In 2007 Americans consumed 122 million pounds of
eggnog.
- 50.4% of people who planned to shop online in 2009 were between
the ages of 18-24.
- The U.S. Postal Service delivered 16.6 billion pieces of mail
between Thanksgiving and Christmas 2009.
- eBay came up with the term "Green Monday."
- 80% of online retailers offered free shipping for Cyber Monday
in 2009.
- The top Christmas cookie favorites last year were: sugar,
gingerbread man, peanut blossoms, thumbprints, and Russian tea
cakes (also known as Mexican wedding cakes).
- Sales of holiday gift cards have been increasing dramatically
at about 15% per year.
- The term 'Cyber Monday' was invented by the US-based National
Retail Federation (NRF) in 2005.
- Number of Americans to shop on Cyber Monday now nears 100
Million.
- In 2009, 47.1% of retailers surveyed said they would be
increasing their use of social media during the holiday
season.
- Tuesday, December 15th was the biggest online shopping day in
2009.
- Affiliate Summit East 2010
Why Q4 Is the Year Long Season
Kim Riedell
Vice President, Client Development, Commission Junction - FirstSome Recent Industry Statistics
- Agenda
JAN
FEB
MAR
Evaluate & Get Organized
APR
MAY
JUN
Let the Communication Begin
JUL
AUG
SEP
Negotiate and Implement
OCT
NOV
DEC
Evaluate & Get Organized - Evaluate & Get Organized
Assess prior Q4 performance, best practices, and lessons learned
Establish budget and goals
Identify opportunities - Let the Communication Begin
Consider technology requirements & enhancements
Develop action plan & communicate strategy
Start pulling levers &begin testing - Negotiate and Implement
Finalize technology enhancements & fine tune program
Begin negotiating & finalize holiday plans
Step into action - Execute and Optimize
Track commitments & manage results
Make adjustments
Extend your Q4 season into Q1 - Where will you be in 12 Months?
- Questions?
- Thank You For Attending!