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Why Paying for Facebook Likes to Drive Traffic is a Bad Idea

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3 Easy Tips To INSTANTLY Transform The Perception Of Your Business

Holding a contest asking people to “Like” your page to reach a certain number of “Likes” where the prize is cold hard cash is a bad, REALLY BAD idea.

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5 Reasons why paying cash for Facebook “Likes” will not continuously drive traffic

1. People can game the system by creating dummy Facebook accounts just to earn the cash.

2. Asking people to only click the “Like” button, does not build relationships

3. You are not giving your visitors a compelling reason return to the page

4. Asking people to only click the “Like” button does not build brand loyalty

5. They can easily (and probably will) “Unlike” the page after you reach your magic number

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Here’s an amazing drive traffic fast tip; instead of offering cash for “Likes” do this…

Hold a contest that will promote your products or service. Use your contest as an opportunity to expose prospects to what you do.

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For example:

1. If you are a professional organizer, hold a contest for the world’s messiest garage. Ask the contestants to “Like” your page to get information about entering the contest, uploading pictures and videos to your wall. The winning prize would be your organizing services.

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Example 2:

2. If you are a professional painter, hold a contest for the world’s most bizarre wall papered room. Ask the contestants to “Like” your page to get information about entering the contest, uploading pictures and videos to your wall. The prize…of course, your wall paper removal and painting services.

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Example 3:

3. If you are an image consultant, hold a contest for mommy makeovers. Ask the contestants to “Like” your page to get information about entering the contest, uploading pictures and videos to your wall. The prize…you guessed it! An image consultation and wardrobe makeover.

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Each one of these presents an opportunity for you to engage your audience, promote your products and services in a very non-salesy way without paying cash for “Likes”.

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