Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012
-
Upload
tim-morrow -
Category
Technology
-
view
1.012 -
download
0
description
Transcript of Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012
![Page 1: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/1.jpg)
WHY PAGE SPEED ISN’T ENOUGHTim MorrowVelocity Europe 2012
Betfair’s Performance Journey
![Page 2: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/2.jpg)
![Page 3: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/3.jpg)
£1bn traded Euro
2012
£63m traded 2012
US Open Tennis
TRADED VOLUMES
![Page 4: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/4.jpg)
![Page 5: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/5.jpg)
![Page 6: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/6.jpg)
CUSTOMER FEEDBACK
“Its slower and harder to place bets in EVERY
way”
“I am finding the new site very slow to place bets”
“I can complete this much quicker on the old site with
fewer key strokes”
![Page 7: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/7.jpg)
![Page 8: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/8.jpg)
UNDERSTANDING OUR CUSTOMERS
![Page 9: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/9.jpg)
High ValueLow Value
High ValueLow Value
Visitors Transactions
CUSTOMER SEGMENTS
![Page 10: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/10.jpg)
TASK COMPLETION
![Page 11: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/11.jpg)
EXAMPLE TASK
0.00
5.00
10.00
15.00
20.00
25.00
30.00
Old SiteNew Site
1 2 3 4 5 60.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
Old SiteNew Site
![Page 12: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/12.jpg)
IMPROVEMENTS
0.00
5000.00
10000.00
15000.00
20000.00
25000.00
30000.00
Old Site New Site
ms
![Page 13: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/13.jpg)
REAL CUSTOMER JOURNEYS
![Page 14: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/14.jpg)
CUSTOMER BEHAVIOUR
+30% pages
+80%time on site
![Page 15: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/15.jpg)
![Page 16: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/16.jpg)
![Page 17: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/17.jpg)
SO WHAT HAVE LEARNED?
![Page 18: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/18.jpg)
KNOW YOUR CUSTOMERSUnderstand how your most valuable customers interact with your site
![Page 19: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/19.jpg)
PAGE SPEED ISN’T ENOUGHMeasure what matters for the customers that matter
![Page 20: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/20.jpg)
YOU TRULY DO GET WHAT YOU MEASURE
![Page 21: Why Page Speed Isn't Enough - Tim Morrow - Velocity Europe 2012](https://reader037.fdocuments.us/reader037/viewer/2022110302/548c96d9b4795927358b4cb4/html5/thumbnails/21.jpg)
THANK YOU@timmorrow
http://betfair.jobs/