WHY PAGE SPEED ISNT ENOUGH Tim Morrow Velocity Europe 2012 Betfairs Performance Journey.
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WHY PAGE SPEED ISN’T ENOUGH Tim Morrow Velocity Europe 2012 Betfair’s Performance Journey
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Transcript of WHY PAGE SPEED ISNT ENOUGH Tim Morrow Velocity Europe 2012 Betfairs Performance Journey.
WHY PAGE SPEED ISN’T ENOUGHTim MorrowVelocity Europe 2012
Betfair’s Performance Journey
£1bn traded Euro
2012
£63m traded 2012
US Open Tennis
TRADED VOLUMES
CUSTOMER FEEDBACK
“Its slower and harder to place bets in EVERY
way”
“I am finding the new site very slow to place bets”
“I can complete this much quicker on the old site with
fewer key strokes”
UNDERSTANDING OUR CUSTOMERS
High ValueLow Value
High ValueLow Value
Visitors Transactions
CUSTOMER SEGMENTS
TASK COMPLETION
EXAMPLE TASK
0.00
5.00
10.00
15.00
20.00
25.00
30.00
Old SiteNew Site
1 2 3 4 5 60.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
Old SiteNew Site
IMPROVEMENTS
0.00
5000.00
10000.00
15000.00
20000.00
25000.00
30000.00
Old Site New Site
ms
REAL CUSTOMER JOURNEYS
CUSTOMER BEHAVIOUR
+30% pages
+80%time on site
SO WHAT HAVE LEARNED?
KNOW YOUR CUSTOMERSUnderstand how your most valuable customers interact with your site
PAGE SPEED ISN’T ENOUGHMeasure what matters for the customers that matter
YOU TRULY DO GET WHAT YOU MEASURE
THANK YOU@timmorrow
http://betfair.jobs/
