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Why Online Reputation Management Should be

a Top Priority for Your Auto Dealership

Image 1 Benefits Your Auto Dealership Gets with Online Reputation Management

It takes just one negative comment or review to turn a great brand into a potential red flag to prospective customers. Despite this, you have the chance to turn your online reputation around through a solid online reputation management strategy. This online practice offers many benefits when used correctly.

January 23, 2017

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Offers Protection Against Negative Reviews Even a single negative review can tarnish your dealership’s reputation, and consequently cause a domino effect on your sales. Online reputation management deals with these reviews before they start snowballing into more serious problems. A foundation for online reputation management is urgency. The quicker you respond to negative comments, the less of an effect they’ll have. That’s because it shows customers you are active on websites and forums, and that you genuinely care about what customers have to say. Highlights Potential Weaknesses Successful automotive dealerships are ones that are not afraid to identify and change any weaknesses they may have. You can do this through an online reputation management strategy because it lets you see what people are saying about your dealership. By interacting with customers every day, you can see the bigger picture and see what industry-related problems keep occurring. These honest assessments enable you to become better at selling cars, which ultimately helps in improving the shopping experience for future car shoppers. Builds Trust When you engage in online reputation management, you build trust with customers, both loyal and prospective ones. They’ll see more positive reviews in directories and on your website, making them feel comfortable when doing business with your dealership. Trust is everything, especially when it comes to maintaining loyal customers. Creates Positive Word-of-Mouth The whole idea behind online reputation management is to improve your brand and make your auto dealership reputable. Customers are then more inclined to search your website, have a good experience, and then tell their friends and family about it. This is an effect known as positive word-of-mouth, and it’s critical for growing your customer base.

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You may not be experienced enough to deal with these negative situations, but professionals that specialize in online reputation management are. Use their expertise to build your online reputation back up. They offer tactics that are effective for companies just like yours. These include social media boosting, review building, SMO profile creation and optimization, and content generation. About Maximized Marketing: If you need to deal with a negative reputation, Maximized Marketing might be just the company to help you turn things around. Its experienced team of professionals knows how to optimize your reviews and can create captivating content, so customers always view your dealership in a positive light. Let their marketing experience build your dealership’s brand up. Sources: 6 Better Responses to a Bad Review Than Yelling or Sulking, entrepreneur.com Handling Haters: How To Respond To Negative Online Reviews, Forbes.com